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TOP
Jaeger-LeCoultre Q1363540 MASTER ULTRA THIN
R 216 870
Verified Dealer
10
HK
TOP
Chopard 278559-6003 HAPPY SPORT
R 260 830
Verified Dealer
10
HK
TOP
Breguet Classique Platinum Grand Complication Minute Repeater
R 2 464 604
Free shipping
Verified Dealer
 
UK
TOP
Omega 123.10.38.22.01.001 CONSTELLATION
Price on request
Verified Dealer
10
HK
Roger Dubuis Excalibur
R 810 000
Verified Dealer
ZA
TOP
Rolex Datejust Pearlmaster 39, official price 112.000 CHF
R 1 115 939
Verified Dealer
28
CH
Junghans max bill Automatic
R 14 900
Private Seller
ZA
TOP
Maurice Lacroix Masterpiece Tradition Petite Seconde Automatik...
R 16 710
Free shipping
Verified Dealer
1538
DE
Girard Perregaux Sport Classique Foudroyante Automatic
R 169 900
Verified Dealer
ZA
TOP
Patek Philippe Grande Complications Ewiger Kalender 18kt...
R 1 237 787
Verified Dealer
1142
DE
Zenith Chronomaster El Primero Open White Dial/ 42mm -...
R 93 553
Free shipping
Verified Dealer
1297
US
TOP
Rolex Sky-Dweller White 326934 New Full Stickers
R 263 452
Free shipping
Verified Dealer
341
ES
Fortis B-47 B 47 Big Steel 675.10.81, Limited Edition
R 24 923
Verified Dealer
93
DE
Panerai Luminor 1950 3 Days Chrono Flyback
R 175 000
Verified Dealer
ZA
TOP
Rolex Lady-Datejust, official price 32.000 CHF
R 298 082
Verified Dealer
28
CH
Ulysse Nardin Automatic 21 jewels waterproof Incabloc
R 35 000
Private Seller
ZA
TOP
Maurice Lacroix Pontos Date Herren-Armbanduhr Automatik PVD...
R 15 857
Free shipping
Verified Dealer
1538
DE
Jaeger-LeCoultre Geophysic Mens Watch
R 139 900
Verified Dealer
ZA
Breitling Chronomat 44
R 123 279
Verified Dealer
26
ES
TOP
Bell & Ross Vintage
R 53 527
Verified Dealer
33
NL
Rado Specchio Women's Watch
R 19 563
Free shipping
Verified Dealer
365
US
Hublot Spirit of Big Bang King Gold Diamonds 45mm
R 602 493
Verified Dealer
2272
DE
Blancpain L-Evolution
R 199 000
Verified Dealer
ZA
TOP
Rolex Lady-Datejust Pearlmaster 29, official price 78.400 CHF
R 779 624
Verified Dealer
28
CH
Seiko Sary 055 pressage Unused with tags box and papers. J model.
R 4 500
Private Seller
ZA
TOP
Maurice Lacroix Masterpiece Squelette Herren-Armbanduhr...
R 61 589
Free shipping
Verified Dealer
1538
DE
TAG Heuer Aquaracer 500M
R 25 900
Verified Dealer
ZA
Breitling Superocean II 42
R 52 021
Verified Dealer
26
ES
TOP
Corum Admiral's Cup AC-One
R 97 853
Verified Dealer
50
ES
Edox Les Vauberts Chronograph Men's Watch
R 7 401
Free shipping
Verified Dealer
365
US
Meistersinger Pangaea 40 Blue Dial Black Velour Strap Buckle
R 30 928
Verified Dealer
2272
DE
Hublot Big Bang 44 mm
R 195 000
Verified Dealer
ZA
TOP
Rolex Lady-Datejust, official price 24.900 CHF
R 259 864
Verified Dealer
28
CH
Rolex Explorer II
R 126 346
Private Seller
ZA
TOP
Chopard Imperiale 18K Redgold 4238 bracelet NEW
R 222 303
Verified Dealer
668
LI
Omega Speedmaster Date Steel and Gold
R 44 900
Verified Dealer
ZA
TOP
Rado Ceramica Quartz
R 23 836
Verified Dealer
701
UK
TOP
Ulysse Nardin Marine Dive
R 104 544
Verified Dealer
50
ES
Rolex Daytona White Gold - Bracelet
R 528 200
Verified Dealer
58
US
Bulgari Tubogas
R 49 663
Verified Dealer
2272
DE
H.Moser & Cie. venturer
R 195 000
Verified Dealer
ZA
TOP
Hublot Big Bang Aspen 41, official price 13.900 CHF
R 145 212
Verified Dealer
28
CH
Rado HyperChrome Chronograph
R 35 000
Private Seller
ZA
Bulova Herrenuhr Curv Chronograph 98A161
R 8 497
Verified Dealer
1137
LU
IWC Portuguese Chronograph
R 130 900
Verified Dealer
ZA
TOP
Glashütte Original Senator Cosmopolite Minimalist World Traveler
R 280 680
Verified Dealer
701
UK
TOP
Corum AdmiralS.C.One
R 91 163
Verified Dealer
50
ES
Zenith Chronomaster El Primero
R 75 272
Verified Dealer
19
IT
Bulgari Octo
R 112 222
Verified Dealer
2272
DE
IWC Big Pilot
R 175 000
Verified Dealer
ZA
TOP
Breitling for Bentley GMT 45, limited, off. price 22.290 CHF
R 229 290
Verified Dealer
28
CH
Bremont Supermarine S2000 / BK
R 75 750
Private Seller
ZA
TOP
Hublot Big Bang Carbon Bezel Baguette 23650€ HT
R 449 958
Free shipping
Verified Dealer
132
FR
Bell & Ross BR S Steel Heritage
R 27 900
Verified Dealer
ZA
TOP
Panerai Luminor Due 3 Days Automatic Acciaio 42 mm
R 89 824
Verified Dealer
701
UK
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
R 93 337
Verified Dealer
50
ES
TAG Heuer Carrera Calibre 16 Automatic Chronograph CV201AS.FC6429
R 50 181
Verified Dealer
1359
MC
Oris Aquis Big Day Date
R 25 576
Verified Dealer
2272
DE
Rolex Sea-Dweller
R 240 000
Verified Dealer
ZA
TOP
Hublot Big Bang Tutti Frutti 41, official price 21.900 CHF
R 214 003
Verified Dealer
28
CH
TAG Heuer Formula 1 Gulf Special Edition Chronograph
R 17 990
Private Seller
ZA
TOP
Breitling NAVITIMER 01 ROSEGOLD RB012012 unworn 12230HT
R 232 506
Free shipping
Verified Dealer
132
FR
TAG Heuer 1000 Series UAE ARMED FORCES
R 54 900
Verified Dealer
ZA
TOP
IWC Big Pilot’s Heritage
R 170 616
Verified Dealer
701
UK
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.