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Breitling Chronomat 44 AB0110 Unworn Steel Automatic
TOP
Breitling Chronomat 44 Mother Of Pearl Diamond Dial AB0110
R 100 721
Free shipping
Professional dealer
505
US
Breitling Superocean Heritage II 42 AB2010161C1S1 New Steel 42mm Automatic
TOP
Breitling Superocean Héritage Ii 42
R 57 969
Professional dealer
13
AE
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.02 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.02
R 713 395
Free shipping
Professional dealer
505
US
Breitling Superocean 44 A17367021I1S2 New Steel 44mm Automatic
TOP
Breitling Superocean Automatic 44
R 53 621
Professional dealer
13
AE
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Complications Tourbillon, new, 5-days power-reserve...
R 1 141 329
Professional dealer
58
CH
Rolex Oyster Perpetual 36 126000 New Steel 36mm Automatic South Africa, Centurion
TOP
Rolex Oyster Perpetual 36
R 127 000
Professional dealer
26
ZA
Unworn Steel 50mm Automatic South Africa, Cape Town
Aragon Regeneron
R 3 188
Private Seller
ZA
Breitling Chronomat 44 HB0110 Unworn Yellow gold 44mm Automatic
Breitling Chronomat 44 18K Gold Automatik Herrenuhr Ref....
R 247 780

Sold by Chrono24

DE
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
R 92 533
Professional dealer
850
US
Montblanc Star 4810 PL680104 Unworn Steel 44mm Automatic
TOP
Montblanc Star 4810
R 36 210
Professional dealer
34
IT
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
R 15 501
Professional dealer
156
HU
Patek Philippe Nautilus 5726/1A-001 Unworn Steel 40.5mm Automatic South Africa, Johannesburg
Patek Philippe Nautilus Annual Calendar 5726 Tiffany & Co Full...
R 3 188 291
Free shipping
Professional dealer
13
ZA
Patek Philippe Twenty~4 7300/1200A-011 New Steel Automatic
TOP
Patek Philippe 2021 Twenty~4 Green Dial Steel Box/Papers...
R 433 318
Professional dealer
24
US
Breguet GJ24BB8548DDC3 New White gold Automatic
TOP
Breguet Secret de la Reine, paved with 595 diamonds, folding...
R 780 113
Professional dealer
58
CH
Rolex Daytona 116520 Unworn Steel 40mm Automatic South Africa, Centurion
Rolex Daytona
R 399 000
Professional dealer
ZA
Sevenfriday M2-1 M2/01 Unworn Steel 47mm Automatic South Africa, Cape Town
Sevenfriday M2-1
R 11 500
Private Seller
ZA
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Handaufzug Ref....
R 100 353

Sold by Chrono24

DE
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
R 149 053
Professional dealer
850
US
Jaeger-LeCoultre Atmos New
TOP
Jaeger-LeCoultre ATMOS MOON DESIGNER 568 BY MARC NEWSON
R 508 664
Professional dealer
128
CH
Parmigiani Fleurier Tonda PFC273-0061400-HE1421 New Steel 33mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Automatic Diamond...
R 43 462
Professional dealer
1025
US
Rolex Submariner (No Date) 14060M New Steel 40mm Automatic South Africa, Johannesburg
Rolex Submariner (No Date) 4 Lines NOS FULL STICKERS Box...
R 260 860
Free shipping
Professional dealer
13
ZA
Certina C037.407.17.280.10 New Steel 43mm Automatic
TOP
Certina DS Super PH500M
R 13 105
Professional dealer
513
DE
Corum Golden Bridge 313.150.59/0001 FK01 New White gold 51.8mm Automatic
TOP
Corum Golden Bridge, new, white gold, limited edition - no....
R 358 931
Professional dealer
58
CH
IWC Portuguese Automatic IW358303 Unworn Steel 40.4mm Automatic South Africa, Centurion
IWC Portugieser Automatic 40.4mm
R 88 000
Professional dealer
26
ZA
Mondaine MS1.41120.RB Unworn 41mm Quartz South Africa, CAPE TOWN
Mondaine SBB Essence
R 2 500
Private Seller
ZA
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
R 276 231

Sold by Chrono24

DE
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
R 151 720
Free shipping
Professional dealer
5611
IT
Tudor Black Bay Bronze 79250BB Unworn Bronze 43mm Automatic
TOP
Tudor Black Bay Bucherer blue dial limited edition
R 70 696
Professional dealer
128
CH
Frederique Constant FC - 303/310X4C4/5/6 Unworn Automatic South Africa, 2198
Frederique Constant 1336926
R 12 500
Private Seller
ZA
Swatch GZ123 Unworn Plastic 34mm Quartz South Africa, Randburg
Swatch --------
R 2 000
Private Seller
ZA
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 44mm Automatic South Africa, Johannesburg
Rolex Sea-Dweller Deepsea
R 220 000
Private Seller
ZA
Hublot King Power 771.CI.1170.RX New Ceramic 48mm Automatic
TOP
Hublot King Power, new, black ceramic, different time zones
R 275 797
Professional dealer
58
CH
Rolex Explorer II 1655 New Steel 40mm Automatic South Africa, Johannesburg
Rolex Explorer II 1655 “Steve McQueen” New Stainless Steel
R 355 060
Free shipping
Professional dealer
13
ZA
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic South Africa, Centurion
Omega Seamaster Diver 300 M 007
R 188 000
Professional dealer
26
ZA
Rolex Datejust 126334 Unworn Gold/Steel 41mm Automatic
Rolex Datejust 41 Stahl / Weissgold Automatik Herrenuhr Ref....
R 194 499

Sold by Chrono24

DE
Breitling for Bentley Unworn Steel 49mm Automatic
TOP
Breitling Bentley 05 Unitime Steel White Dial Mens Watch...
R 181 138
Professional dealer
213
US
Patek Philippe World Time 5131G New White gold 39.5mm Automatic
TOP
Patek Philippe World Time with gold new unworn full set
R 1 844 986
Professional dealer
128
CH
Corum Admiral's Cup (submodel) 694550371CG12 New Rose gold 44mm Automatic
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada 600...
R 256 919
Professional dealer
106
ES
Ebel Classic E1090F24 New Gold/Steel 27mm Quartz South Africa, Johannesburg
Ebel Classic Wave 18k Yellow Gold & Steel 27mm
R 32 999
Free shipping
Professional dealer
149
ZA
Swatch GK143 Unworn Plastic 32mm Quartz South Africa, Randburg
Swatch GK143
R 1 750
Private Seller
ZA
Hublot Classic Fusion Ultra-Thin 545.NX.1270.LR New Titanium 42mm Manual winding
TOP
Hublot Classic Fusion ultra-thin, new, 42mm, titanium, manual...
R 110 240
Professional dealer
58
CH
Rolex Day-Date Oysterquartz 19018 Unworn Yellow gold 36mm Quartz South Africa, Johannesburg
Rolex Day-Date Oysterquartz Ref. 19018 Rare Wooden Dial with...
R 275 352
Free shipping
Professional dealer
13
ZA
Rolex Yacht-Master II 116681 Unworn Gold/Steel 44mm Automatic South Africa, Centurion
Rolex Yacht-Master II
R 475 000
Professional dealer
26
ZA
Rolex Submariner (No Date) 124060 Unworn Steel 41mm Automatic
Rolex Submariner No Date 41 Automatik Herrenuhr Oyster...
R 212 260

Sold by Chrono24

DE
Chopard Happy Diamonds 205904-0001 Unworn Yellow gold Quartz
TOP
Chopard Happy Diamonds /Chopard Service/Rare Reference/Service...
R 110 303
Professional dealer
10
CH
F.P.Journe Octa OCTA S New Titanium 42mm Automatic
TOP
F.P.Journe Octa Sport yellow dial titanium new full set
R 1 120 786
Professional dealer
128
CH
Swatch GZ117 Unworn Plastic 34mm Quartz South Africa, Randburg
Swatch GZ117
R 1 050
Private Seller
ZA
Ulysse Nardin Diver Black Sea U263-92-3C/92 New Steel 45,8mm Automatic
TOP
Ulysse Nardin Marine Diver Black Sea Blue Dial
R 101 733
Professional dealer
106
ES
Bell & Ross Vintage BRWW2-REG-BS/SCR Unworn Steel 47mm Automatic South Africa, Johannesburg
Bell & Ross WW2 Regulator Officer Automatic Men's Watch BRW
R 48 999
Free shipping
Professional dealer
149
ZA
Hublot Classic Fusion Ultra-Thin 545.OX.2210.LR New Rose gold 45mm Manual winding
TOP
Hublot Classic Fusion, new, ultra-thin, rose gold, manual wind...
R 251 370
Professional dealer
58
CH
Jaeger-LeCoultre Master Ultra Thin Tourbillion Q1322410 Unworn Rose gold 40mm Automatic South Africa, Johannesburg
Jaeger-LeCoultre Master Ultra Thin Tourbillon
R 594 181
Free shipping
Professional dealer
13
ZA
Chronoswiss Régulateur CH-6925M-BKBK/71-2 New Steel 44mmmm Automatic South Africa, Centurion
Chronoswiss Open Gear Regulator
R 149 900
Professional dealer
26
ZA
Rolex GMT-Master II 116710BLNR Unworn Steel 40mm Automatic
Rolex GMT Master II Batman Automatik Edelstahl Herrenuhr Ref...
R 290 370

Sold by Chrono24

DE
Poljot Moscow Nights 2427.1540961 New Steel 43mm Automatic
TOP
Poljot Moscow Nights Automatic
R 8 604
Professional dealer
165
DE
Patek Philippe Gondolo 5135P-001 New Platinum 51mm Automatic
TOP
Patek Philippe Calendario platinum 950 Diams new full set...
R 637 986
Professional dealer
128
CH
Epos Oeuvre d'art 3435.313.24.18.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
R 35 158
Free shipping
EPOS Uhren
38
CH
Corum Admiral's Cup Legend 42 395.101.22.F373.WB12 New Steel 42 mmmm Automatic
TOP
Corum Admiral Legend 42
R 56 039
Professional dealer
106
ES
Ebel Sportwave E9251F41 Ebel Classic Wave Unworn Steel 40mm Quartz South Africa, Johannesburg
Ebel Classic Wave Sport Chronograph Grey Dial 40mm
R 19 999
Free shipping
Professional dealer
149
ZA
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion ultra-thin, new, 45mm, titanium, manual...
R 110 240
Professional dealer
58
CH
Rolex Datejust 116234 Unworn Steel 36mm Automatic South Africa, Johannesburg
Rolex Datejust Ref.116234 36mm Full Stickers, Box & Papers
R 133 329
Free shipping
Professional dealer
13
ZA
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic South Africa, Centurion
Rolex Oyster Perpetual 36 Dial 2020
R 119 000
Professional dealer
26
ZA
Omega Seamaster Diver 300 M 210.22.44.51.01.001 Unworn Gold/Steel 44mm Automatic
Omega Seamaster Diver 300M Chronograph Stahl / Gold 210.22.44....
R 139 495

Sold by Chrono24

DE
Hanhart Primus 740.270-3320 New Steel 44mm Automatic
TOP
Hanhart PRIMUS Pilot Steel Blue
R 43 797
Professional dealer
165
DE
Patek Philippe Travel Time 5524G-001 New White gold 42mm Automatic
TOP
Patek Philippe Travel Time Anonymous name new factory seald
R 715 579
Professional dealer
128
CH

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.