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Hublot Big Bang 44 mm 301.QX.1791.HR New Carbon 44mm Automatic
TOP
Hublot Big Bang Carbon Bezel Baguette 23650€ HT
R 506 810
Free shipping
Professional dealer
215
FR
Rolex Yacht-Master 40 126655 New Rose gold 40mm Automatic
TOP
Rolex Yacht-Master 40 | ~1,47BTC
R 814 288
Professional dealer
14
BE
Eterna Royal Kontiki 7740.41.41.0280 New Steel 42mm Automatic
TOP
Eterna Royal KonTiki Manufacture GMT Gents Swiss Made
R 33 981
Professional dealer
 
HK
Harry Winston Midnight MIDAHM42RR001 New Rose gold 42mm Automatic
TOP
Harry Winston Midnight
R 309 153
Professional dealer
62
AE
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, rose gold, 5-days power-reserve...
R 1 371 110
Professional dealer
55
CH
Louis Moinet LM-64.50.DR New Rose gold 45mm Automatic
TOP
Louis Moinet Derrick Blue Unique Watch 1 pcs Limited edition...
R 565 216
Free shipping
Professional dealer
373
EE
Baume & Mercier William Baume MOA08841 Unworn Rose gold 43mm Manual winding
TOP
Baume & Mercier William Baume Flying Tourbillon Limited...
R 744 709
Professional dealer
192
DE
Ulysse Nardin Unworn 33mm Automatic South Africa, Johannesburg
Ulysse Nardin Automatic 21 jewels waterproof Incabloc
R 18 000
Private Seller
ZA
Rolex Sea-Dweller Deepsea 126660 Unworn Steel 43mm Automatic
Rolex Sea Dweller Deepsea Automatik Edelstahl Herrenuhr Ref....
R 251 521

Sold by Chrono24

DE
Baume & Mercier Clifton M0A10059 New Rose gold 38.8mm Automatic
TOP
Baume & Mercier Clifton Rose Gold
R 74 420
Free shipping
Professional dealer
583
LV
Rolex Oyster Perpetual Date 1500 Unworn Yellow gold 35mm Automatic
TOP
Rolex Oysterdate
R 129 416
Professional dealer
113
CH
Frederique Constant Manufacture Worldtimer FC-718WM4H6 New Steel 42mm Automatic
TOP
Frederique Constant Worldtimer Automatic FC-718WM4H6
R 31 923
Professional dealer
378
US
Omega Seamaster Planet Ocean 522.32.40.20.04.001 522.32.40.20.04.002 522.32.40.20.04.003 522.32.40.20.04.004 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
R 463 110
Professional dealer
803
US
Breitling Transocean Chronograph Unitime RB0510U4/BB63 New Rose gold 46mm Automatic
TOP
Breitling Transocean Chronograph Unitime, world time watch,...
R 313 047
Professional dealer
55
CH
Louis Moinet Tempograph LM-39.20N.50 New Titanium 43.5mm Automatic
TOP
Louis Moinet Tempograph
R 254 347
Free shipping
Professional dealer
373
EE
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
R 17 880
Professional dealer
124
HU
Longines Heritage L2.791.4.72.0 Unworn Steel 40mm Automatic South Africa, Pretoria
Longines Heritage
R 35 000
Private Seller
ZA
Breitling Superocean 42 A17366 Unworn Steel 42mm Automatic
Breitling Superocean 42 Automatik Stahl Herren Ref. A17366...
R 53 696

Sold by Chrono24

DE
Jaquet-Droz J017533270 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grande Heure Minute Quantieme Meteorite Dial...
R 336 869
Free shipping
Professional dealer
583
LV
Chopard L.U.C 161934-5001 New Rose gold 40mm Automatic
TOP
Chopard L.U.C. Lunar Twin
R 243 092
Professional dealer
113
CH
Maurice Lacroix Les Classiques Tradition LC6063-PS101-110-1 New Gold/Steel Automatic
TOP
Maurice Lacroix Damen Automatik LC6063-PS101-110-1 Tradition...
R 20 706
Professional dealer
1003
DE
Rolex GMT-Master II 126715CHNR-0001 Unworn Rose gold 40mm Automatic South Africa, Centurion
Rolex GMT-Master II
R 750 000
Professional dealer
ZA
Breguet Marine 8828BR/5D/RM1 DD00 New Rose gold 34.6mm Automatic
TOP
Breguet Marine chronograph, sapphire crown, 170 diamonds on...
R 729 277
Professional dealer
55
CH
Tutima Saxon One tutima 6420-05 New Steel 43mm Automatic
TOP
Tutima Saxone One 6420-05
R 92 319
Professional dealer
178
DE
Louis Erard 1931 32217AA31.BVA32 Unworn Steel Manual winding
TOP
Louis Erard 1931 Squelette Open
R 15 740
Professional dealer
206
CH
TAG Heuer Aquaracer 300M WAY208BRHH8876 Unworn Titanium 43mm Automatic South Africa, Johannesburg
TAG Heuer aquaracer caliber 5 black titanium
R 28 000
Private Seller
ZA
Baume & Mercier Classima 65809 Unworn Steel 40mm Quartz
Baume & Mercier Classima Datum Stahl Herrenuhr Ref. 65809
R 14 130

Sold by Chrono24

DE
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
R 74 420
Free shipping
Professional dealer
583
LV
Frederique Constant Slimline Automatic FC-723NR3S6 New Steel 40mm Automatic
TOP
Frederique Constant Slimline Power Reserve Automatic FC-723NR3S6
R 25 569
Professional dealer
378
US
Parmigiani Fleurier Kalpa PFC124-0001401-B00002 New Rose gold 25.6mm Automatic
TOP
Parmigiani Fleurier Kalpa Kalparisma 18k Rose Gold Automatic...
R 154 949
Professional dealer
857
US
Rolex Datejust 126301 Unworn Gold/Steel 41mm Automatic South Africa, Centurion
Rolex Datejust
R 255 000
Professional dealer
20
ZA
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster, yellow gold, white mop dial with...
R 412 732
Professional dealer
55
CH
Sinn 856 / 857 856.8519 New Steel 40mm Automatic
TOP
Sinn 856 Die Beobachtungsuhr Inzahlungnahme möglich
R 29 956
Professional dealer
178
DE
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
R 495 869
Professional dealer
712
US
Breitling Chronoliner R2431212/BE83 Unworn Rose gold 46mm Automatic South Africa, Newcastle
Breitling Chronoliner
R 315 000
Private Seller
ZA
Rolex Datejust 126234 Unworn Gold/Steel 36mm Automatic
Rolex Datejust 36 Stahl / Weissgold Automatik Herrenuhr Oyster...
R 170 507

Sold by Chrono24

DE
Sinn 103 103.172 New Steel 41mm Automatic
TOP
Sinn 103 Sa G (Limited Edition)
R 61 232
Free shipping
Professional dealer
583
LV
Rado Integral 01.152.0745.3.020 New Steel Quartz
TOP
Rado Integral Stainless Steel Quartz Unisex Casual Watch...
R 8 058
Professional dealer
378
US
Montblanc Heritage Spirit 112309 New Steel 41mm Automatic
TOP
Montblanc Heritage Spirit Orbis Terrarum
R 86 572
Professional dealer
1795
ES
Rolex Datejust 126301 Unworn Gold/Steel 41mm Automatic South Africa, Centurion
Rolex Datejust
R 255 000
Professional dealer
20
ZA
Tiffany Atlas Z1901.10.50E91A40B New Yellow gold 30mm Quartz
TOP
Tiffany Atlas Lady's Cocktail, bezel set with 190 diamonds,...
R 169 640
Professional dealer
55
CH
Cartier Ballon Bleu 42mm W69012Z4 Unworn Steel 42mm Automatic
TOP
Cartier Ballon Bleu Custom Full Diamonds PURPLE Dial 42mm XL
R 131 719
Professional dealer
46
US
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
R 176 894
Professional dealer
5122
IT
Frederique Constant FC - 303/310X4C4/5/6 Unworn Automatic South Africa, 2198
Frederique Constant 1336926
R 12 500
Private Seller
ZA
Ulysse Nardin Diver Black Sea 353-92-3C Unworn Steel 45.5mm Automatic
Ulysse Nardin Marine Diver Black Sea Chronograph Automatik...
R 95 145

Sold by Chrono24

DE
Oris Aquis 01 743 7734 4187-Set New Steel 43mm Automatic
TOP
Oris Aquis Hangang (Limited Edition)
R 40 507
Free shipping
Professional dealer
583
LV
Longines Master Collection L2.628.4.78.6 Unworn Steel 38.5mm Automatic South Africa, Krugersdorp
Longines Master Collection
R 23 736
Private Seller
ZA
Unworn Steel 50mm Automatic South Africa, Cape Town
Aragon Regeneron
R 3 874
Private Seller
ZA
Rolex Yacht-Master 37 268622 Unworn Steel 37mm Automatic South Africa, Johannesburg
TOP
Rolex Yacht-Master 37
R 199 999
Private Seller
ZA
Hublot Big Bang Tutti Frutti 361.CO.1110.LR.1906 New Ceramic 38mm Quartz
TOP
Hublot Big Bang Tutti Frutti, black ceramic, 48 orange...
R 171 389
Professional dealer
55
CH
Rolex Oyster Perpetual 36 126000 Unworn Steel 36mm Automatic South Africa, Centurion
Rolex Oyster Perpetual 36 Dial 2020
R 119 000
Professional dealer
20
ZA
Corum Admiral's Cup (submodel) 694550371CG12 New Rose gold 44mm Automatic
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada 600...
R 280 724
Professional dealer
96
ES
Girard Perregaux 90240-11-811-BA6A New Steel 42mm Automatic South Africa, Pretoria
Girard Perregaux Sport Classique Foudroyante Automatic
R 149 900
Professional dealer
17
ZA
Tudor Black Bay S&G 79733N Unworn Gold/Steel 41mm Automatic
Tudor Black Bay Automatik Stahl / Gold Herrenuhr Ref. 79733N
R 61 232

Sold by Chrono24

DE
Poljot 3133-1981260 New Steel 40mm Manual winding
TOP
Poljot Sturmanskie Chronograph Limited Edition 2020 3133-1981260
R 18 445
Professional dealer
299
PL
Hamilton Khaki Navy BeLOWZERO H78505331 New Titanium 46mm Automatic
TOP
Hamilton Khaki Navy Belowzero Auto Limited Edition Watch : ...
R 32 971
Professional dealer
222
ES
Girard Perregaux Vintage 1945 90275-52-111-BA6A Unworn Rose gold 36mm Automatic
TOP
Girard Perregaux Vintage 1945 XXL Perpetual Calendar Equation...
R 452 956
Professional dealer
14
CH
Jaeger-LeCoultre Geophysic Universal Time Q8102520 Unworn Rose gold 41.6mm Automatic
Jaeger-LeCoultre Geophysic Universal Time
R 310 869
Professional dealer
32
BE
Breguet GJ24BB8548DDC3 New White gold Automatic
TOP
Breguet Secret de la Reine, paved with 595 diamonds, folding...
R 1 023 086
Professional dealer
55
CH
Tudor Black Bay Fifty-Eight 79030N Unworn Steel 39mm Automatic South Africa, Centurion
Tudor Black Bay Fifty-eight
R 70 000
Professional dealer
20
ZA
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
R 122 463
Professional dealer
96
ES
Bell & Ross BR S BRS-WHERI-ST/SCA New Steel 39mm Quartz South Africa, Pretoria
Bell & Ross BR S Steel Heritage
R 27 900
Professional dealer
17
ZA
IWC Da Vinci Chronograph IW393402 Unworn Steel 42mm Automatic
IWC Da Vinci Laureus Sport For Good Foundation Chronograph...
R 194 999

Sold by Chrono24

DE
Patek Philippe World Time 5131/1P-001 New Platinum 39.5mm Automatic
Patek Philippe World Time Complications Platinum
R 2 411 587
Free shipping
Professional dealer
91
AD

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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