294 099 listings including promoted listings
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Promoted
Eterna Kontiki
2022 New Model KonTiki Voyage Swiss Made
R26 586
+ R1 208 for shipping
Promoted
Eterna Kontiki
2022 New Model KonTiki Voyage Swiss Made
R26 586
+ R1 208 for shipping
Promoted
Eterna 1948
2022 New Model - 1948 Pine Green Men's Watch Swiss Made
R14 501
+ R1 208 for shipping
Popular
Swatch Moonswatch
Omega Swatch Snoopy Moonswatch. Mission to the moon phase
R9 500
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
Mission to moonphase black (snoopy)
R8 500
Excl. shipping
Private Seller
Christophe Duchamp Grand Mont ("Daytona")
R5 000
Excl. shipping
Private Seller
Seiko 5
SNKM83
R3 728
Excl. shipping
Private Seller
Popular
Casio G-Shock
IFL Casioak Steel Tiffany Sky
R35 000
Excl. shipping
Private Seller
Bulova Crystal
98A185
R4 500
Excl. shipping
Private Seller
Garmin
Forerunner 55
R2 900
Excl. shipping
Private Seller
Longines
Rudolph
R17 928
Excl. shipping
Private Seller
Rolex Daytona
116518LN
R688 819
Excl. shipping
Private Seller
Popular
Panerai Luminor 1950
Marina
R120 000
Excl. shipping
Private Seller
Popular
Omega Seamaster Diver 300 M
212.30.36.20.01.001
R59 445
Excl. shipping
Private Seller
Popular
Spinnaker
FLEUSS AUTOMATIC SECONDE SECONDE BLUE EDITION PHANTOM MIST
R13 900
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
SO33M100
R6 735
Excl. shipping
Private Seller
Popular
Seiko 5
SNKL45K1
R7 832
Excl. shipping
Private Seller
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
R276 466
+ R1 868 for shipping
Popular
Mido Multifort
TV Big Date S01 E01
R45 355
Excl. shipping
Private Seller
Popular
Casio G-Shock
MRG-G1000HT 20th Anniversary
R269 691
Excl. shipping
Private Seller
Swatch Moonswatch
SO33M100
R6 740
Excl. shipping
Private Seller
Popular
Glycine
Combat Classic GL0428
R9 530
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
R266 087
+ R8 492 for shipping
Seiko 5 Sports
SRPG47K1
R3 397
Excl. shipping
Private Seller
Popular
Tissot Heritage Visodate
T019.430.16.031.01
R6 139
Excl. shipping
Private Seller
Cartier Santos
De Cartier Ref. WSSA0029
R122 664
Free shipping
Tissot Gentleman
Powermatic 80 Silicium
R12 999
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
Omega swatch mission to the moonphase
R8 156
Excl. shipping
Private Seller
Popular
Vostok
090510
R2 265
Excl. shipping
Private Seller
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
R273 636
+ R1 868 for shipping

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

More information

Promoted
Rolex Sky-Dweller
Ref. 326235 Everose Gold Chocolate Oysterflex Unworn Watch Full Set 2022
R795 983
+ R6 118 for shipping
Popular
Swatch Moonswatch
SO33M100
R13 812
Excl. shipping
Private Seller
Swatch Scuba Fifty Fathoms
SO35A100
R11 681
Excl. shipping
Private Seller
Promoted
A. Lange & Söhne Saxonia
White Gold Complete set UNWORN 2023 MEMORIAL DAY SALE
R447 026
+ R3 378 for shipping
Omega Speedmaster
Moonshine Gold
R603 885
Free shipping
Popular
Orient Bambino
1st Gen New Old Stock
R4 718
Excl. shipping
Private Seller
Popular
Omega Speedmaster Professional Moonwatch
310.30.42.50.01.002
R131 473
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
SO33J100
R5 625
Excl. shipping
Private Seller
Popular
Seiko Prospex
SPB143J1
R15 406
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm Black Dial NEW RELEASE 2023 MKII Bezel 126610LV
R312 888
+ R1 868 for shipping
Popular
Swatch Moonswatch
SO33W700
R8 626
Excl. shipping
Private Seller
Popular
Rado Original
R12413243
R12 742
Excl. shipping
Private Seller
Promoted
Zenith Elite 6150
18k
R148 352
Free shipping
Popular
Grand Seiko Heritage Collection
SBGH331
R159 853
Excl. shipping
Private Seller
Popular
Seiko Prospex
SPB237J1 Captain Willard 1970 Modern Re-interpretation 2 Polyester Strap
R20 974
Excl. shipping
Private Seller
Rolex GMT-Master II
S/Steel & Y/Gold Black Dial 126713GRNR 40mm (2023)
R379 999
Free shipping
Popular
Tissot
RockWatch R 150 / Rock Watch / New Old Stock (NOS) / Full Set
R4 718
Excl. shipping
Private Seller
Swatch
Blancpain X Swatch ocean of storm
R8 250
Excl. shipping
Private Seller
Swatch Scuba Fifty Fathoms
SO35B400
R10 329
Excl. shipping
Private Seller
Swatch Moonswatch
Mission to Saturn
R7 182
Excl. shipping
Private Seller
Promoted
Rolex GMT-Master II
"The Batman" Stainless Steel Jubilee 126710BLNR
R358 557
+ R1 868 for shipping
Popular
Tissot
RockWatch R 150 / Rock Watch / New Old Stock (NOS) / Full Set
R4 718
Excl. shipping
Private Seller
Promoted
A. Lange & Söhne Saxonia
White Gold Complete set UNWORN 2023 MEMORIAL DAY SALE
R447 026
+ R3 378 for shipping
Popular
Rolex Submariner Date
NEU Model 2022 Rolex Submariner Kermit Starbucks 41 Full Set NEU
R316 142
+ R6 118 for shipping
Popular
Seiko Lord Matic
5606-7000
R3 586
Excl. shipping
Private Seller
Promoted
Rolex Yacht-Master 42
226659
R541 203
+ R3 608 for shipping
Rado Centrix
R30024012
R20 000
Excl. shipping
Private Seller
Popular
Swatch Moonswatch
SO33A100
R8 946
Excl. shipping
Private Seller
TAG Heuer Monaco
"Dark Lord"
R125 900
+ R259 for shipping
Promoted
Rolex Submariner Date
41mm Black Dial Kermit Green Ceramic Bezel (126610LV)
R308 548
+ R1 868 for shipping
Rolex Air King
126900
R181 166
Free shipping
Promoted
Rolex Cellini
4336 NEW OLD STOCK
R199 507
+ R4 092 for shipping
Popular
Rolex GMT-Master II
Batman
R324 722
+ R2 886 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.