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Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
TOP
Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
R 907,424
Seller
Melvyn Franks Luxury Watches
14
US
Baume & Mercier NEU –  A10107 Capeland Worldtimer Mwst....
TOP
Baume & Mercier NEU – A10107 Capeland Worldtimer Mwst....
R 141,049
Seller
Watchplanet
48
DE
Rolex Datejust Everose Two Tone  Gold MOP Diamond Dial 126301
TOP
Rolex Datejust Everose Two Tone Gold MOP Diamond Dial 126301
R 219,282
Seller
Harley's Time LLC
156
US
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
TOP
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
R 286,529
Seller
chronostars
12
AT
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
R 930,288
Seller
Mall of the Watch
818
MC
Tudor Heritage Advisor 79620TN
TOP
Tudor Heritage Advisor 79620TN
R 59,754
Seller
Chase Hattan
24
UK
Longines Master Collection 42 mm
TOP
Longines Master Collection 42 mm
R 35,262
Seller
LUX-Timepieces GmbH
733
DE
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
R 377,210
Seller
Metals In Time
6
US
Corum AdmiralS.C.One
TOP
Corum AdmiralS.C.One
R 97,459
Seller
CANTELI JOYEROS SL
9
ES
Rolex Daytona White gold  Oro Bianco - Blue Dial - quadrante Blue
TOP
Rolex Daytona White gold Oro Bianco - Blue Dial - quadrante Blue
R 478,416
Seller
Plus Watch - Luxury Watches
2924
IT
Montblanc Gabiddu Grand Chronographe Régulateur
TOP
Montblanc Gabiddu Grand Chronographe Régulateur
R 709,106
Seller
Taleda
387
CH
Omega CONSTELLATION DOUBLE EAGLE CHRONOMETER DIAMONDS LADY LADIES
TOP
Omega CONSTELLATION DOUBLE EAGLE CHRONOMETER DIAMONDS LADY LADIES
R 123,562
Seller
A.S. INVESTMENTS SP. Z O.O.
125
PL
Longines 18K Gold Pocket watch Full Set
TOP
Longines 18K Gold Pocket watch Full Set
R 26,562
Seller
qualityextra
13
HU
TAG Heuer Monaco Steve McQueen Like Nos
TOP
TAG Heuer Monaco Steve McQueen Like Nos
R 230,357
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
61
IT
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
R 229,471
Seller
Fernando Monge SA
126
ES
Audemars Piguet 25924PT.OO.D002CR.01 Skeleton Tourbillon
TOP
Audemars Piguet 25924PT.OO.D002CR.01 Skeleton Tourbillon
R 1,969,368
Seller
Chad Warrick
13
US
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
R 1,027,746
Seller
WatchesofMayfair.com
441
UK
Ulysse Nardin Marine Chronograph
TOP
Ulysse Nardin Marine Chronograph
R 140,872
Seller
CANTELI JOYEROS SL
9
ES
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
TOP
Omega CONSTELLATION OMEGA CO-AXIAL 38 MM ROSE GOLD
R 186,040
Seller
Plus Watch - Luxury Watches
2924
IT
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
R 43,413
Seller
Classic Watch
20
DE
Richard Mille RM 030 TI
TOP
Richard Mille RM 030 TI
R 1,567,912
Seller
TimeWorld
35
CH
Gérald Genta 48 month perpetual calendar moon phase
TOP
Gérald Genta 48 month perpetual calendar moon phase
R 498,402
Seller
Shiva's Gold and Gems
 
AN
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
R 12,315
BrandBoutique Member
Frederique Constant SA
Bell & Ross Vintage 126XL  Limited Edition
TOP
Bell & Ross Vintage 126XL Limited Edition
R 132,455
Seller
Fernando Monge SA
126
ES
Breitling Exospace B55 Connected
Breitling Exospace B55 Connected
R 85,900
Seller
Luxurytime South Africa
ZA
IWC Da Vinci Perpetual Calendar Chronograph
TOP
IWC Da Vinci Perpetual Calendar Chronograph
R 445,475
Seller
WatchesofMayfair.com
441
UK
Audemars Piguet Royal Oak Tourbillon
TOP
Audemars Piguet Royal Oak Tourbillon
R 1,454,287
Free shipping
Seller
Express Watches
6
US
Tudor HERITAGE BLACK BAY DARK 79230DK
TOP
Tudor HERITAGE BLACK BAY DARK 79230DK
R 51,370
Free shipping
Seller
Plus Watch - Luxury Watches
2924
IT
Jacob & Co. Astronomia Sky Platinum
Jacob & Co. Astronomia Sky Platinum
R 10,089,224
Free shipping
Seller
Wrist Aficionado
 
US
Cvstos Jetliner
TOP
Cvstos Jetliner
R 219,660
Seller
VI Watch Guy
84
VI
IWC Big Pilot
IWC Big Pilot
R 149,000
Seller
Topwatch SA Pty Ltd
ZA
Frederique Constant Slimline Moonphase Stars Manufacture
Straight from the manufacturer
Frederique Constant Slimline Moonphase Stars Manufacture
R 76,106
BrandBoutique Member
Frederique Constant SA
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
R 332,246
Seller
Fernando Monge SA
126
ES
Breguet Marine Mens Watch
Breguet Marine Mens Watch
Price on request
Seller
Luxurytime South Africa
ZA
Zenith Defy El Primero 21
TOP
Zenith Defy El Primero 21
R 159,124
Seller
WatchesofMayfair.com
441
UK
Patek Philippe Anniversary World Time Moon White Gold 5575G-001
Patek Philippe Anniversary World Time Moon White Gold 5575G-001
R 1,424,146
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
221
UK
Rolex YACHT-MASTER Oyster, 40 mm,  Everose Pavè Diamonds
TOP
Rolex YACHT-MASTER Oyster, 40 mm, Everose Pavè Diamonds
R 611,314
Free shipping
Seller
Plus Watch - Luxury Watches
2924
IT
Jacob & Co. Astronomia Tourbillon Black Gold
Jacob & Co. Astronomia Tourbillon Black Gold
R 7,771,429
Free shipping
Seller
Wrist Aficionado
 
US
Jaeger-LeCoultre Jaeger Le Coultre Skeletonized Tourbillion...
TOP
Jaeger-LeCoultre Jaeger Le Coultre Skeletonized Tourbillion...
R 227,235
Free shipping
Seller
Ye Olde Timekeepers, Inc.
16
US
Audemars Piguet Royal Oak Dual Time
Audemars Piguet Royal Oak Dual Time
R 399,000
Seller
Topwatch SA Pty Ltd
ZA
Frederique Constant Classics Moonphase
Straight from the manufacturer
Frederique Constant Classics Moonphase
R 31,010
BrandBoutique Member
Frederique Constant SA
Richard Mille RM 27-03 Rafael Nadal Tourbillon  AVAILIBLE
Richard Mille RM 27-03 Rafael Nadal Tourbillon AVAILIBLE
R 11,314,178
Seller
swisstreasures
24
CH
Hublot Big Bang King  Min Repeater NEW 68% off
Hublot Big Bang King Min Repeater NEW 68% off
R 2,075,411
Seller
Raffi Boyadjian Watches Inc.
15
US
IWC Big Pilot’s Annual Calendar  "Antoine De Saint Exupery"
TOP
IWC Big Pilot’s Annual Calendar "Antoine De Saint Exupery"
R 637,912
Seller
WatchesofMayfair.com
441
UK
Rolex Submariner Date Steel Green Bezel
Rolex Submariner Date Steel Green Bezel
R 277,858
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
221
UK
Patek Philippe Grand Complication ref. 5270G Perpetual...
Patek Philippe Grand Complication ref. 5270G Perpetual...
R 1,896,015
Seller
Atelier Tempus
17
PL
Roger Dubuis Excalibur Skeleton Double Flying Tourbillon...
Roger Dubuis Excalibur Skeleton Double Flying Tourbillon...
R 3,254,002
Free shipping
Seller
The Luxury Well
135
US
Jacob & Co. Twin Turbo
Jacob & Co. Twin Turbo
R 4,726,483
Free shipping
Seller
Wrist Aficionado
 
US
Panerai Luminor 1950
Panerai Luminor 1950
R 85,000
Seller
Topwatch SA Pty Ltd
ZA
Frederique Constant Classics Business Timer
Straight from the manufacturer
Frederique Constant Classics Business Timer
R 15,771
BrandBoutique Member
Frederique Constant SA
Cartier Ballon Bleu
Cartier Ballon Bleu
R 149,369
Seller
Daoud's Fine Jewelry
6
US
Ulysse Nardin Royal Blue Tourbillon
Ulysse Nardin Royal Blue Tourbillon
R 2,234,475
Seller
Raffi Boyadjian Watches Inc.
15
US
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
R 210,865
Seller
WatchesofMayfair.com
441
UK
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
R 189,222
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
221
UK
Rolex Datejust Dark Rhodium New Dial
Rolex Datejust Dark Rhodium New Dial
R 133,129
Seller
Ahead Of Time Sunny Isles LLC
7
US
Pequignet Rue Royale Ref 9010143CN
Pequignet Rue Royale Ref 9010143CN
R 55,153
Seller
Horlogerie Desbiolles
 
CH
Patek Philippe Calatrava ref. 3919J Clous de Paris like NOS –...
Patek Philippe Calatrava ref. 3919J Clous de Paris like NOS –...
R 149,732
Seller
Atelier Tempus
17
PL
Hublot King Power
Hublot King Power
R 199,000
Seller
Topwatch SA Pty Ltd
ZA
Frederique Constant Manufacture Slimline Moonphase
Straight from the manufacturer
Frederique Constant Manufacture Slimline Moonphase
R 53,071
BrandBoutique Member
Frederique Constant SA
Hamilton Pan Europ
TOP
Hamilton Pan Europ
R 14,042
Seller
WatchNation Limited
85
UK
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
Roger Dubuis Excalibur Double Tourbillon Pink NEW 40% off
R 2,984,350
Seller
Raffi Boyadjian Watches Inc.
15
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.