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Patek Philippe Nautilus 5980/1R-001 Unworn Rose gold 40mm Automatic
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Patek Philippe Sealed Nautilus 18K Rose Gold Chronograph Watch...
R5 619 701
Free shipping
Professional dealer
4,94 (266)
US
Chopard Mille Miglia 168589-3011 New Steel 42mm Automatic
TOP
Chopard Mille Miglia Racing Colors
R81 098
+ R1 790 for shipping
Professional dealer
4,92 (223)
CH
Ulysse Nardin Executive Dual Time 243-00-3/42 Unworn Steel 43mm Automatic
TOP
Ulysse Nardin Executive Dual Time NEW
R112 019
+ R1 290 for shipping
Professional dealer
4,96 (18)
ES
Breguet Tradition 7038BB/1T/9V6/D00D New White gold 37mm Automatic
TOP
Breguet Tradition Dame White Gold Factory Ref - 7038BB/1T/9V6/...
R535 803
+ R5 856 for shipping
Professional dealer
4,86 (90)
UK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
Rolex GMT Master II Automatik Stahl Herrenuhr Ref. 126710BLRO...
R442 090
+ R2 992 for shipping
Sold by Chrono24
DE
Rado Ceramica R21714702 Unworn Ceramic 35mm Quartz South Africa, Pretoria
Rado Gents Black Ceramic Rado Chrono model R21714702
R37 553
Excl. shipping
Private Seller
ZA
Rolex Submariner Date 16613 New Gold/Steel 40mm Automatic South Africa, Johannesburg
Rolex Submariner Date 16613 NOS Full Set with stickers (New...
R281 566
Free shipping
Professional dealer
4,97 (34)
ZA
Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001 Unworn Steel 42mm Manual winding
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Omega Speedmaster Moonwatch Co-Axial Master Chronometer
R108 278
+ R3 740 for shipping
Professional dealer
5,00 (13)
IT
Jaeger-LeCoultre Duomètre Q6062520 New Rose gold 42mm Manual winding
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Jaeger-LeCoultre Duometre Unique Travel Time
R551 677
+ R1 683 for shipping
Professional dealer
4,92 (162)
ES
Jacob & Co. Unworn Titanium 44mm Manual winding
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Jacob & Co. Epic X Titanium Skeleton Dial Hand-Wind Watch...
R256 705
+ R1 640 for shipping
Professional dealer
4,84 (180)
US
Ebel Sportwave E9251F41 Ebel Classic Wave Unworn Steel 40mm Quartz South Africa, Johannesburg
Ebel Classic Wave Sport Chronograph Grey Dial 40mm
R14 999
Free shipping
Professional dealer
4,83 (170)
ZA
Girard Perregaux 90240-11-811-BA6A New Steel 42mm Automatic South Africa, Pretoria
Girard Perregaux Sport Classique Foudroyante Automatic
R149 900
+ R480 for shipping
Professional dealer
4,66 (25)
ZA
Cartier Santos Galbée 1564 Unworn Steel 29mm Quartz South Africa, Riepen Park, Sandton
Cartier Santos Galbée
R50 613
Excl. shipping
Private Seller
ZA
Rolex Oyster Perpetual 39 114300 Unworn Steel 39mm Automatic
Rolex Oyster Perpetual 39 Automatik Stahl Herrenuhr Oyster...
R152 225
+ R2 992 for shipping
Sold by Chrono24
DE
Rolex Daytona 116520 New Steel 40mm Automatic South Africa, Johannesburg
Rolex Daytona 116520 NOS, Full Stickers 2009, Box and Papers
R645 945
Free shipping
Professional dealer
4,97 (34)
ZA
Longines Oposition L3.628.4 Unworn Steel 34mm Quartz South Africa, Hartenbos
Longines Oposition
R9 500
Excl. shipping
Private Seller
ZA
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
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Cartier Santos De Cartier WSSA0018 Custom Diamond Stainless...
R546 568
+ R1 640 for shipping
Professional dealer
4,79 (433)
US
Jacob & Co. Unworn Titanium 44mm Manual winding
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Jacob & Co. Epic X Titanium Skeleton Dial Hand-Wind Mens Watch...
R273 268
+ R1 640 for shipping
Professional dealer
4,84 (180)
US
Breitling Superocean Heritage II 46 AB2020121B1S1 New Steel 46mm Automatic
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Breitling Superocean Heritage B20 Automatic 46 - ref AB2020121...
R68 950
+ R5 856 for shipping
Professional dealer
4,86 (90)
UK
Bell & Ross Vintage BRWW2-REG-BS/SCR Unworn Steel 47mm Automatic South Africa, Johannesburg
Bell & Ross WW2 Regulator Officer Automatic Men's Watch BRW
R21 999
Free shipping
Professional dealer
4,83 (170)
ZA
Panerai Luminor Marina Automatic PAM 01048 Unworn Steel 40mm Automatic South Africa, Pretoria
Panerai Luminor Marina Automatic
R100 000
Excl. shipping
Private Seller
ZA
Frederique Constant FC - 303/310X4C4/5/6 Unworn Automatic South Africa, 2198
Frederique Constant 1336926
R11 500
Excl. shipping
Private Seller
ZA
Omega Speedmaster Professional Moonwatch Moonphase 304.33.44.52.03.001 Unworn Ceramic 44mm Automatic
Omega Speedmaster Mondphase Chronograph Co-Axial 304.33.44.52....
R154 283
+ R2 992 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic South Africa, Johannesburg
Rolex Submariner Date Ref.16610 NOS, Stickers, Full Set (New...
R298 128
Free shipping
Professional dealer
4,97 (34)
ZA
TAG Heuer 2000 CK111A, CK1117, CK1119, CK1116, CK111B Unworn Steel 42mm Quartz South Africa, Pretoria
TAG Heuer 2000 Series Legendary Grand Prix Circuit
R139 900
+ R480 for shipping
Professional dealer
4,66 (25)
ZA
TAG Heuer Aquaracer 300M WAY208BRHH8876 Unworn Titanium 43mm Automatic South Africa, Johannesburg
TAG Heuer Aquaracer Calibre 5 black titanium 300M
R38 094
Excl. shipping
Private Seller
ZA
Cartier Santos (submodel) WHSA0007 Unworn Steel 39.8mm Manual winding
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Cartier Santos De Cartier Skeleton Custom Diamond Stainless...
R910 947
+ R1 640 for shipping
Professional dealer
4,79 (433)
US
Rolex Explorer II 226570-0001 Unworn Steel 42mm Automatic South Africa, Pretoria
Rolex Explorer II
R212 002
Excl. shipping
Private Seller
ZA
Breitling Chronomat 44 Blacksteel MB0111C3/BE35/253S Unworn Steel 44mm Automatic South Africa, Cape Town
Breitling Chronomat 44 Blacksteel
R50 000
Excl. shipping
Private Seller
ZA
Breguet Tradition 7097BR/G1/9WU New Rose gold 40mm Automatic
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Breguet Tradition - 7097BR/G1/9WU
R456 716
+ R5 856 for shipping
Professional dealer
4,86 (90)
UK

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

More information

Ebel Classic E1090F24 New Gold/Steel 27mm Quartz South Africa, Johannesburg
Ebel Classic Wave 18k Yellow Gold & Steel 27mm
R14 999
Free shipping
Professional dealer
4,83 (170)
ZA
Omega Speedmaster Racing 329.32.44.51.01.001 Unworn Steel 44mm Automatic
Omega Speedmaster Racing Co-Axial Chronograph Automatik...
R122 491
+ R2 992 for shipping
Sold by Chrono24
DE
Rolex Submariner Date 16610 Unworn Steel 40mm Automatic South Africa, Johannesburg
Rolex Submariner Date Ref.16610, NOS Condition, Green Hologram...
R248 440
Free shipping
Professional dealer
4,97 (34)
ZA

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.