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Audemars Piguet Royal Oak Offshore SELFWINDING CHRONOGRAPH
TOP
Audemars Piguet Royal Oak Offshore SELFWINDING CHRONOGRAPH
R 340,035
Seller
LUXE WARE (HK) LIMITED
89
HK
Omega Globemaster
TOP
Omega Globemaster
R 180,956
Seller
Haute Horologe
AE
Zenith Elite
TOP
Zenith Elite
R 111,028
Seller
STENSTRUP Watches & Jewellery
11
DK
Sinn 1800 DAMASZENER - 100 Stück limitiert
TOP
Sinn 1800 DAMASZENER - 100 Stück limitiert
R 127,652
Seller
Classic Watch
24
DE
Omega Moonwatch Speedmaster APOLLO XVII  45th Anniversary
TOP
Omega Moonwatch Speedmaster APOLLO XVII 45th Anniversary
Price on request
Seller
SORELLE RONCO
873
IT
Zenith GrandeClass Rattrapante GrandeDate, SplitSec ElPrimero,...
TOP
Zenith GrandeClass Rattrapante GrandeDate, SplitSec ElPrimero,...
R 248,401
Seller
Plus Ultra AG
 
CH
Rolex Datejust Everose Two Tone  Gold MOP Diamond Dial 126301
TOP
Rolex Datejust Everose Two Tone Gold MOP Diamond Dial 126301
R 209,547
Seller
Harley's Time LLC
203
US
Omega Constellation '95 Steel and Rose Gold Diamond ladies watch
Omega Constellation '95 Steel and Rose Gold Diamond ladies watch
R 32,000
Seller
Private Seller
ZA
Montblanc 1858 Geosphere
TOP
Montblanc 1858 Geosphere
R 65,463
Seller
WatchesofMayfair.com
481
UK
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
R 306,856
Seller
Fernando Monge SA
136
ES
Junghans max bill Automatic
Junghans max bill Automatic
R 14,900
Seller
Private Seller
ZA
Rado HyperChrome Chronograph
Rado HyperChrome Chronograph
R 45,000
Seller
Private Seller
ZA
Rolex Milgauss
TOP
Rolex Milgauss
R 112,451
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
163
PL
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
TOP
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
R 525,602
Seller
Taleda
409
CH
Hindenberg Skyraider
Hindenberg Skyraider
R 8,000
Seller
Private Seller
ZA
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
TOP
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
R 108,000
Seller
Plus Ultra AG
 
CH
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
TOP
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
R 91,975
Seller
Uhren2000 GmbH
371
DE
Jaeger-LeCoultre Polaris Automatic
TOP
Jaeger-LeCoultre Polaris Automatic
R 108,995
Seller
WatchesofMayfair.com
481
UK
Jacob & Co. EPIC X CHRONO Rose Gold case & Red Dial
TOP
Jacob & Co. EPIC X CHRONO Rose Gold case & Red Dial
R 258,577
Seller
Riginov bvba
 
BE
Poljot Gorbatchov
TOP
Poljot Gorbatchov
R 16,349
Seller
Classic Watch
24
DE
Chopard Happy Sport 36mm Quartz
TOP
Chopard Happy Sport 36mm Quartz
R 126,000
Seller
Ronald Grob, Exklusive Zeitmesser
156
CH
Ulysse Nardin MARINA DIVER HISPANIA
TOP
Ulysse Nardin MARINA DIVER HISPANIA
R 84,283
Seller
CANTELI JOYEROS SL
18
ES
Zenith EL PRIMERO CHRONOMASTER 1969
TOP
Zenith EL PRIMERO CHRONOMASTER 1969
R 206,207
Seller
ZEGG & CERLATI
55
MC
Richard Mille RM 011 03 Rose Gold TI
TOP
Richard Mille RM 011 03 Rose Gold TI
R 3,430,911
Free shipping
Seller
Express Watches
7
US
Rolex UNWORN 2018 Ceramic SS Daytona White Dial 116500LN model
TOP
Rolex UNWORN 2018 Ceramic SS Daytona White Dial 116500LN model
R 332,887
Seller
Austins Watches Inc.
223
US
Casio Cs-821 Calculator Chronograph / Inkl. Mwst
TOP
Casio Cs-821 Calculator Chronograph / Inkl. Mwst
R 45,546
Seller
IZOUN CZ, s.r.o.
11
CZ
Jaeger-LeCoultre Polaris Chronograph 42 mm
TOP
Jaeger-LeCoultre Polaris Chronograph 42 mm
R 150,237
Seller
WatchesofMayfair.com
481
UK
TAG Heuer Aquaracer Lady
TAG Heuer Aquaracer Lady
R 43,999
Seller
The Diamond Channel
ZA
Sinn 104 St Sa I W
TOP
Sinn 104 St Sa I W
R 23,076
Seller
Classic Watch
24
DE
Oris Aquis Small Second
TOP
Oris Aquis Small Second
R 22,339
Seller
First Advanced Watches
49
ES
Ulysse Nardin Marine Dive
TOP
Ulysse Nardin Marine Dive
R 94,593
Seller
CANTELI JOYEROS SL
18
ES
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
TOP
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
R 659,863
Seller
ZEGG & CERLATI
55
MC
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
TOP
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
R 258,414
Seller
chronostars
12
AT
Rolex Cosmograph Daytona 116520 Black Venom
TOP
Rolex Cosmograph Daytona 116520 Black Venom
R 302,765
Free shipping
Seller
BLACK VENOM
 
IT
Citizen 8947 Ana-digi / Blue Dial  / Inkl. Mwst
TOP
Citizen 8947 Ana-digi / Blue Dial / Inkl. Mwst
R 45,546
Seller
IZOUN CZ, s.r.o.
11
CZ
Jaeger-LeCoultre Polaris Date 42 mm
TOP
Jaeger-LeCoultre Polaris Date 42 mm
R 108,995
Seller
WatchesofMayfair.com
481
UK
TAG Heuer Formula 1 Lady
TAG Heuer Formula 1 Lady
R 22,999
Seller
The Diamond Channel
ZA
Vostok Automatic Russian Aviation Pilot Watch 10ATM  Vintage ...
TOP
Vostok Automatic Russian Aviation Pilot Watch 10ATM Vintage ...
R 6,039
Seller
Moscow Classic
66
PL
Omega seamaster
TOP
Omega seamaster
R 111,286
Seller
OnlyTimeMilano
13
IT
Breitling BLACKBIRD CHRONOGRAPH
TOP
Breitling BLACKBIRD CHRONOGRAPH
R 85,101
Seller
ZEGG & CERLATI
55
MC
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
TOP
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
R 544,976
Seller
chronostars
12
AT
Rolex Cosmograph Daytona 116520 Black Venom - Rainbow
TOP
Rolex Cosmograph Daytona 116520 Black Venom - Rainbow
R 374,774
Free shipping
Seller
BLACK VENOM
 
IT
Omega Equinoxe "reverso" Gold - Steel / Inkl. Mwst
TOP
Omega Equinoxe "reverso" Gold - Steel / Inkl. Mwst
R 61,388
Seller
IZOUN CZ, s.r.o.
11
CZ
A. Lange & Söhne Saxonia Thin
TOP
A. Lange & Söhne Saxonia Thin
R 218,154
Seller
WatchesofMayfair.com
481
UK
IWC PORTUGUESE REGULATEUR
IWC PORTUGUESE REGULATEUR
R 99,999
Seller
The Diamond Channel
ZA
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
R 40,096
Seller
Classic Watch
24
DE
Epos Oeuvre D'Art 3435 Verso 2
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
R 30,195
Seller
EPOS Uhren
Richard Mille RM58-01 Tourbillon Heure Universelle Jean Todt
TOP
Richard Mille RM58-01 Tourbillon Heure Universelle Jean Todt
R 5,066,752
Free shipping
Seller
Exclusive Timepieces NYC
 
US
Rolex GMT-Master II 116758SARU
Rolex GMT-Master II 116758SARU
R 2,129,739
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
244
UK
H.Moser & Cie. Pioneer Centre Seconds 18k Rotgold Fumé
TOP
H.Moser & Cie. Pioneer Centre Seconds 18k Rotgold Fumé
R 207,353
Seller
chronostars
12
AT
Rolex Deepsea 116660 Black Venom
TOP
Rolex Deepsea 116660 Black Venom
R 204,571
Free shipping
Seller
BLACK VENOM
 
IT
Hublot Big Bang Unico Red Magic
TOP
Hublot Big Bang Unico Red Magic
R 318,961
Seller
Ronald Grob, Exklusive Zeitmesser
156
CH
Cartier Ballon Bleu De Cartier Watch
TOP
Cartier Ballon Bleu De Cartier Watch
R 97,376
Seller
WatchesofMayfair.com
481
UK
Breitling Chronomat GMT
Breitling Chronomat GMT
R 62,999
Seller
The Diamond Channel
ZA
Sinn 958 Fulda Challenge limited edition Nr. 1 von 250
TOP
Sinn 958 Fulda Challenge limited edition Nr. 1 von 250
R 73,645
Seller
Classic Watch
24
DE
Epos Oeuvre D'Art 3440 Big Moon
Straight from the manufacturer
Epos Oeuvre D'Art 3440 Big Moon
R 34,450
Seller
EPOS Uhren
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
TOP
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
R 1,011,761
Seller
Melvyn Franks Luxury Watches
14
US
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
R 175,935
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
244
UK
Audemars Piguet Royal Oak Offshore Camouflage 26400SO.OO.A054C...
TOP
Audemars Piguet Royal Oak Offshore Camouflage 26400SO.OO.A054C...
R 473,762
Seller
TimeWorld
36
CH
Rolex GMT-Master II 116710 Black Venom -
TOP
Rolex GMT-Master II 116710 Black Venom -
R 178,386
Free shipping
Seller
BLACK VENOM
 
IT
Hamilton Pan Europ
TOP
Hamilton Pan Europ
R 13,056
Seller
WatchNation Limited
107
UK
Arnold & Son Tourbillon Chronometer No.36
TOP
Arnold & Son Tourbillon Chronometer No.36
R 335,496
Seller
WatchesofMayfair.com
481
UK
Longines Heritage
Longines Heritage
R 20,000
Seller
The Diamond Channel
ZA
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.