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289 184 listings including promoted listings
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Promoted
Rolex Datejust 41
NEW 2023 Wimbledon Gray Green Roman Dial Smooth Bezel Oyster Bracelet
R210 836
+ R4 698 for shipping
Promoted
Cartier Ballon Bleu 42mm
Aftermarket Iced Out 12.8Ct Diamonds
R149 570
+ R1 898 for shipping
Promoted
Rolex Datejust 36
NEW 2023 Mint Green Index Dial Fluted Bezel Stainless Steel Jubilee Bracelet
R239 599
+ R4 698 for shipping
Promoted
Rolex Day-Date 40
Fluted Bezel Sundust Baguette Diamond Dial President Bracelet 228235
R1 054 659
+ R1 898 for shipping
Promoted
Rolex Datejust 41
MINT GREEN DIAL NEW OCT 2022
R289 736
+ R2 100 for shipping
Promoted
F.P.Journe
Linesport Centigraphe
R3 739 245
+ R5 753 for shipping
Christophe Duchamp Etoile
R15 750
Excl. shipping
Private Seller
Rolex Daytona
116500LN
R629 900
+ R259 for shipping
Promoted
Rolex Daytona
Cosmograph Daytona Black PVD/DLC Coated Watch with Black Dial and Rainbow Bezel 116523
R565 662
+ R1 898 for shipping
Promoted
Patek Philippe Annual Calendar
5205r-011 In Rose Gold 40mm New Full Set 2022
R1 313 773
+ R1 239 for shipping
Promoted
Bulgari Octo
Finissimo Chronograph GMT 43mm Silver Dial Stainless Steel ref: 103661
R287 634
Free shipping
Promoted
Cartier Santos
Large Wssa0009 Aftermarket Iced Out 2019 13 Ct Diamonds
R283 799
+ R1 898 for shipping
Promoted
Audemars Piguet Royal Oak Selfwinding
50TH ANNIVERSARY 41mm Blue Dial 15510or
R1 534 049
+ R1 898 for shipping
Promoted
Audemars Piguet Royal Oak Jumbo
Extra-thin 15202BC Jumbo Factory Diamonds Pave Dial In Stock
R4 131 386
+ R8 629 for shipping
Promoted
Patek Philippe Nautilus
5723/1R-010
R18 983 860
+ R5 753 for shipping
Visconti
Speed boat Chronograph Limited Edition
R70 000
Excl. shipping
Private Seller
Rolex Daytona
116503
R469 900
+ R259 for shipping
Promoted
Rolex Submariner Date
Black PVD/DLC Coated Stainless Steel Watch 116610LN
R354 749
+ R1 898 for shipping
Promoted
Rolex Daytona
116500ln Oman Black Dial 40mm Full Set New 2017
R2 223 290
+ R1 239 for shipping
Promoted
Bulgari Lucea
Skeleton 33mm Rose Gold Stainless Red Alligator ref: 103373
R239 695
Free shipping
Promoted
Cartier Santos
18K YELLOW GOLD/STAINLESS STEEL Aftermarket Iced Out 10Ct Diamonds
R258 871
+ R1 898 for shipping
Promoted
Audemars Piguet Royal Oak Double Balance Wheel Openworked
Openwork 41mm Skeleton Stainless Steel 15407ST.OO.1220ST.01
R3 068 099
+ R1 898 for shipping
Rolex Sea-Dweller 4000
Black Dial Oystersteel 40mm 116600 (2017)
R374 999
Free shipping
Promoted
Hublot
Fifa Argentina 2022
R191 756
+ R5 753 for shipping
Popular
Christophe Duchamp Grand Mont ("Daytona")
R5 500
Excl. shipping
Private Seller
Rolex Daytona
Meteorite Dial
R1 999 900
+ R259 for shipping
Promoted
Paul Picot Gentleman
Chrono 42mm P2030.SG.2022.7401
R48 289
+ R2 100 for shipping
Rolex Yacht-Master II
2023 New Unworn Stickers
R451 401
+ R5 249 for shipping
Promoted
Ulysse Nardin Marine Chronometer 43mm
Annual Calendar 43mm Blue Dial Stainless ref: 1133-210/E3
R191 756
Free shipping
Promoted
Cartier Ballon Bleu 42mm
antique style engraved All handmade
R182 168
+ R1 898 for shipping

Worry-Free Watch Purchases

Chrono24 Buyer Protection Has You Covered

More information

Promoted
Audemars Piguet Royal Oak Selfwinding
41 mm Stainless Steel Green Dial 15510ST.OO.1320ST.09
R1 093 010
+ R1 898 for shipping
Rolex Datejust 41
Wimbledon Dial S/Steel & 18ct Y/Gold Jubilee Bracelet 41mm 126333 (2021)
R284 999
Free shipping
Promoted
Eberhard & Co. Scafograf 300
Mcmlix Nuovo Quadrante Marrone
R67 185
+ R1 869 for shipping
Christophe Duchamp Audace Mens Watch
R20 000
Excl. shipping
Private Seller
IWC Big Pilot
150 Years Edition Date
R314 900
+ R259 for shipping
Popular
Rolex Submariner Date
Blaken Submariner Date 126610LN 11/2021 unworn box papers
R440 882
+ R4 178 for shipping
Rolex Sky-Dweller
2023 New Unworn
R493 391
+ R5 249 for shipping
Promoted
Bulgari Lucea
33mm Red Factory Diamond Dial Steel Rose Gold Diamond Bezel ref: 103123 (LUP33SG)
R172 581
Free shipping
Promoted
Audemars Piguet Code 11.59
15210CR.OO.A002KB.01
R565 681
+ R1 898 for shipping
Rolex Datejust 41
White Roman Dial S/Steel & W/Gold 41mm 126334 (2023)
R234 999
Free shipping
Rolex Explorer II
226570
R226 272
Free shipping
Aquaswiss Rugged G
R2 800
Excl. shipping
Private Seller
Girard Perregaux
Sport Classique Foudroyante Automatic
R169 900
+ R259 for shipping
Breitling Navitimer 1 B01 Chronograph
43 unworn box papers VAT
R692 827
+ R4 178 for shipping
Popular
Rolex Daytona
New 2023 Unworn
R537 482
+ R5 249 for shipping
Promoted
Jaeger-LeCoultre Odysseus
Quantieme Perpetual Odysseus JLC-Serviced
R219 597
+ R2 177 for shipping
Promoted
Poljot
Sturmanskie Gagarin Vintage Retro Bronze 3768202
R16 481
+ R420 for shipping
Promoted
Rolex Submariner Date
41mm Yellow Gold Date Blue Bezel Blue Dial 126618LB
R855 002
+ R1 898 for shipping
Rolex Datejust 31
Ladies DateJust S/Steel & 18ct W/Gold Green Dial 278274 31mm (2023)
R219 999
Free shipping
Vacheron Constantin Patrimony
Traditionnelle World Time
R517 742
Free shipping
Chrisophe Duchamp Volcan
R10 000
Excl. shipping
Private Seller
IWC
ilot's Watch Chronograph 41
R132 900
+ R259 for shipping
Popular
Patek Philippe Calatrava
Limited Edition 1000 pieces unworn box papers
R1 553 637
+ R4 178 for shipping
Popular
Rolex GMT-Master II
2023 New & Unworn
R436 704
+ R5 249 for shipping
Rolex Yacht-Master 42
8/2023 Yellow Gold Box&Papers New&unworn Lc:Austria partially stickers
R713 822
+ R41 991 for shipping
Promoted
Poljot
Aviator I.SIKORSKY Chronograph 3133/2111776 limited
R14 046
+ R420 for shipping
Promoted
Rolex Sky-Dweller
42mm Yellow Gold and Steel Two Tone Black Index Dial 326933
R460 215
+ R1 898 for shipping
Rolex Datejust 41
Blue Roman Dial S/Steel Oyster Bracelet 41mm 126300 (2022)
R184 999
Free shipping
Vacheron Constantin Quai de l'Ile
day-date and power reserve
R594 444
Free shipping
Zenith El Primero Chronomaster
03.2530.4047/78.C813
R110 000
Excl. shipping
Private Seller
Omega Seamaster 300
Co-Axial Master Chronometer
R179 900
+ R259 for shipping
Patek Philippe Chronograph
Complications Chronograph 02/2022 unworn box papers
R1 427 665
+ R4 178 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.