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TOP
Audemars Piguet Royal Oak Selfwinding
Price on request
Seller
LUXE WARE (HK) LIMITED
155
HK
TOP
Tudor M57000-0004 GLAMOUR DOUBLE DATE
R 35 212
Seller
COHERENTHK 時尚站
6
HK
TOP
TAG Heuer WAY131S.BA0748
R 17 529
Seller
COHERENTHK 時尚站
6
HK
TOP
Audemars Piguet Royal Oak Offshore SELFWINDING CHRONOGRAPH
R 324 013
Seller
LUXE WARE (HK) LIMITED
155
HK
TOP
Hublot King Power 48
R 238 384
Seller
Chronometrie Stäuble AG
18
CH
TOP
Rado HyperChrome Captain Cook Limited Edition - Box & Papers 2019
R 27 047
Seller
Mark Worthington Jewellers
204
UK
Ulysse Nardin Automatic 21 jewels waterproof Incabloc
R 47 500
Seller
Private Seller
ZA
TOP
Sinn Hunting Watch 3006
R 62 363
Free shipping
Seller
Istock LTD
220
LV
IWC Portuguese Yacht Club Chronograph
R 109 000
Seller
The Watch Girl
ZA
TOP
Baume & Mercier Hampton
R 35 966
Seller
GRUBER WATCHES
6
ES
TOP
Corum Buckingham
R 63 799
Free shipping
Seller
superstudio
9
CH
TOP
Rolex Day-Date 36 President 118208 Taurus Bulls Eye 8 Diamond...
R 416 998
Seller
Haniken Jewelers
18
US
TOP
Vulcain Nautical Cricket Vintage Uhr NEW OLD STOCK
R 181 666
Seller
Timeless Watches & Jewellery AG
611
LI
TOP
Rolex Datejust Pearlmaster 39
R 1 011 797
Seller
Chronometrie Stäuble AG
18
CH
TOP
Rolex 18 K. Daytona Ref. 116589RBR in seals Full Set
R 502 414
Seller
Juwelier Pieter Jacobs
239
NL
Rado HyperChrome Chronograph
R 29 000
Seller
Private Seller
ZA
TOP
Sinn The Classic Pilot 104 St Sa A
R 18 023
Seller
Istock LTD
220
LV
Jaeger-LeCoultre Master Compressor Chronograph Ceramic
R 107 000
Seller
The Watch Girl
ZA
Hublot King Power
R 195 000
Seller
Topwatch SA Pty Ltd
ZA
TOP
IWC Big Pilot’s Heritage
R 181 028
Seller
WatchesofMayfair.com
669
UK
TOP
Casio GMW-B5000GD-9 G-SHOCK
R 8 756
Seller
First Advanced Watches
100
ES
TOP
Omega De Ville Hour Vision 18K Redgold NEW
R 160 932
Seller
Timeless Watches & Jewellery AG
611
LI
TOP
Breguet Classique Chronograph 42.5mm
R 404 632
Seller
Chronometrie Stäuble AG
18
CH
TOP
Corum Admiral's Cup Automatic Chrono Titanium Mens Watch...
R 50 736
Free shipping
Seller
The Watch Outlet
299
US
Junghans max bill Automatic
R 14 900
Seller
Private Seller
ZA
TOP
Piaget Protocole White Gold, Diamonds, Full Set
R 127 215
Seller
Plus Ultra AG
12
CH
TAG Heuer Formula 1 Calibre 7
R 24 000
Seller
The Watch Girl
ZA
TOP
Panerai Special Editions
R 435 000
Seller
Topwatch SA Pty Ltd
ZA
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
R 118 665
Seller
WatchesofMayfair.com
669
UK
TOP
Corum Bubble
R 49 823
Free shipping
Seller
Chronolux.com
13
UK
TOP
Omega Seamaster Planet Ocean Master 43,5 PyeongChang 2018 Limited
R 87 085
Seller
Uhren2000 GmbH
428
DE
TOP
Rolex Lady-Datejust 28
R 274 525
Seller
Chronometrie Stäuble AG
18
CH
TOP
Elgin 14K (0.585) Grade 156 3 Finger Bridge
R 32 607
Seller
Urwerk29
25
US
TOP
Meistersinger Nr 3 40mm Date White Dial Cognac Velours Buckle...
R 18 805
Seller
Montredo GmbH
2017
DE
TOP
Festina Lady Gold Diamonds
R 78 153
Seller
Arte Oro
13
ES
TOP
Eberhard & Co. Chrono 120 ÉME Aniversario Edicion Limitada
R 138 762
Seller
CANTELI JOYEROS SL
42
ES
IWC Big Pilot
R 335 000
Seller
Topwatch SA Pty Ltd
ZA
TOP
Piaget Possession 34 mm
R 111 647
Seller
WatchesofMayfair.com
669
UK
Rolex Lady-Datejust
R 249 999
Seller
The Diamond Channel
ZA
Straight from the manufacturer
Epos Emotion 3391 Blue Sky
R 37 801
Seller
EPOS Uhren
TOP
Breguet Classique
R 223 928
Seller
Chronometrie Stäuble AG
18
CH
TOP
Piaget Dress Watch, White Gold, Collectors Condition, Rare
R 50 597
Seller
Plus Ultra AG
12
CH
Rolex Datejust
R 279 183
Seller
Zeidmans
 
US
Tudor Glamour Date
R 30 607
Seller
Montredo GmbH
2017
DE
TOP
Corum Admiral's Cup AC-One
R 102 875
Seller
CANTELI JOYEROS SL
42
ES
Panerai Luminor 1950 8 Days GMT
R 299 500
Seller
Topwatch SA Pty Ltd
ZA
TOP
Cartier Ballon Bleu De Cartier
R 101 759
Seller
WatchesofMayfair.com
669
UK
Breitling Transocean Chronograph Unitime
R 99 999
Seller
The Diamond Channel
ZA
Straight from the manufacturer
Epos Sportive 3433
R 36 764
Seller
EPOS Uhren
TOP
Rolex Datejust 31
R 368 563
Seller
Chronometrie Stäuble AG
18
CH
Rolex Datejust
R 207 266
Seller
Titlis Luxury trade ag
6
NL
Rolex Daytona
R 340 986
Seller
Zeidmans
 
US
TOP
Audemars Piguet Royal Oak Offshore Chronograph Blue Dial 42mm
R 303 626
Seller
Man King Jewellery
 
HK
TOP
Ulysse Nardin Marine Dive
R 99 685
Seller
CANTELI JOYEROS SL
42
ES
Rolex Sea-Dweller
R 299 000
Seller
Topwatch SA Pty Ltd
ZA
TOP
Bulgari Bvlgari
R 68 583
Seller
WatchesofMayfair.com
669
UK
TAG Heuer Carrera Calibre 1887
R 79 999
Seller
The Diamond Channel
ZA
Straight from the manufacturer
Epos Emotion 3391 Blue Sky
R 35 727
Seller
EPOS Uhren
TOP
Corum Vintage, Charge d'affairs - limited edition
R 129 962
Seller
Chronometrie Stäuble AG
18
CH
Audemars Piguet Royal Oak Offshore Chronograph
R 293 043
Seller
Titlis Luxury trade ag
6
NL
Rolex Datejust
R 170 493
Seller
Zeidmans
 
US
Straight from the manufacturer
Porsche Design MONOBLOC ACTUATOR Chronotimer Flyback - Limited...
R 126 800
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
TOP
Corum Admiral´S Cup Legend Chrono gold bezel
R 94 103
Seller
CANTELI JOYEROS SL
42
ES
Montblanc Timewalker Manufacture Chronograph
R 63 240
Seller
Aurum Road S.L.
19
ES
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.