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Cvstos Challenge CV15056CHSELPOAB00CTI02 New Steel 53.7mm Automatic
TOP
Cvstos - Challenge Sealiner GMT Portofino Blue | WatchAG
R 220 774
Professional dealer
 
RU
Rolex Submariner Date 126613LN New Gold/Steel 41mm Automatic
TOP
Rolex Submariner Date Black Dial
R 285 230
Professional dealer
 
AU
Ball Engineer Hydrocarbon Nedu DC3026A-S6C-BE New Titanium 42mm Automatic
TOP
Ball DC3026A-S6C-BE Engineer Hydrocarbon NEDU 42mm Ceramic...
R 45 036
Professional dealer
448
US
F.P.Journe Octa F.P.Journe Octa UTC Platinum salmon dial Unworn Platinum
TOP
F.P.Journe Octa UTC Platinum Salmon Dial
R 1 336 075
Free shipping
Professional dealer
US
Unworn Steel 50mm Automatic South Africa, Cape Town
Aragon Regeneron
R 3 303
Private Seller
ZA
Bedat & Co Nº8 878.010.110 Unworn Manual winding South Africa, Krugersdorp
Bedat & Co No 8
R 49 436
Private Seller
ZA
Sevenfriday M2-1 M2/01 Unworn Steel 47mm Automatic South Africa, Cape Town
Sevenfriday M2-1
R 18 450
Private Seller
ZA
TAG Heuer Aquaracer 300M WAY208BRHH8876 Unworn Titanium 43mm Automatic South Africa, Johannesburg
TAG Heuer aquaracer caliber 5 black titanium
R 28 000
Private Seller
ZA
TAG Heuer Formula 1 Quartz CAZ101P.FC8245 Unworn Steel 43mm Quartz South Africa, waterkloofheights
TAG Heuer Formula 1 Quartz
R 25 000
Private Seller
ZA
Bell & Ross Vintage BRWW196-BL-ST/SCR Unworn Steel 45mm Automatic South Africa, Pretoria
Bell & Ross BRWW196-BL-ST/SCR
R 30 000
Private Seller
ZA
Rolex Explorer II 1655 New Steel 40mm Automatic South Africa, Johannesburg
Rolex Explorer II 1655 “Steve McQueen” New Stainless Steel
R 367 796
Free shipping
Professional dealer
8
ZA
Seiko SXJJ08 Unworn Gold/Steel 36mm Quartz South Africa, Stellenbosch
Seiko Mickey Mouse Limited Edition Medallion Timepiece
R 4 550
Private Seller
ZA
Frederique Constant FC - 303/310X4C4/5/6 Unworn Automatic South Africa, 2198
Frederique Constant 1336926
R 12 500
Private Seller
ZA
Bell & Ross Vintage BRWW192-GUYNEMER P276/500 Unworn Steel 45mm Automatic South Africa, Pretoria
Bell & Ross WW1 Guynemer
R 35 000
Private Seller
ZA
Seiko Prospex SNR049J1 New Titanium 45mm Automatic
TOP
Seiko Prospex Spring Drive GMT Diver's limited Edition
R 89 292
Professional dealer
467
DE
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller Automatik Herrenuhr Oyster Perpetual Ref....
R 265 733

Sold by Chrono24

DE
Audemars Piguet Royal Oak Offshore Chronograph 25721BA.OO.1000BA.02.A Unworn Yellow gold 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph 'Brick'
R 916 627
Professional dealer
231
UK
Jaquet-Droz J017533270 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grande Heure Minute Quantieme Meteorite Dial...
R 283 948
Free shipping
Professional dealer
625
LV
Jaeger-LeCoultre Reverso (submodel) Q2623402 New White gold 21mm Manual winding
TOP
Jaeger-LeCoultre Reverso Joaillerie
R 366 097
Professional dealer
247
ES
Patek Philippe Aquanaut 5067A-022 New Steel 35.6mm Quartz South Africa, Johannesburg
Patek Philippe Aquanaut 5067A-022 Single Sealed Blue Dial...
R 600 483
Free shipping
Professional dealer
ZA
Hamilton Intra-Matic H38416711 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
R 26 877
Professional dealer
247
ES
Parmigiani Fleurier Tonda PFC231-1002400 New Rose gold 42mm Automatic
TOP
Parmigiani Fleurier Tonda Hemispheres 42mm Men's 18k Rose Gold...
R 210 154
Professional dealer
926
US
Rolex Yacht-Master 37 268622 Unworn Steel 37mm Automatic South Africa, Johannesburg
TOP
Rolex Yacht-Master 37
R 199 999
Private Seller
ZA
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 St Navigationschronograph
R 50 896
Professional dealer
467
DE
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
R 286 091

Sold by Chrono24

DE
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
R 154 399
Professional dealer
831
US
Seiko 5 SNXS77 New Steel 37mm Automatic
TOP
Seiko 5 | Herrenuhr Automatik SNXS77
R 2 304
Professional dealer
634
DE
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
R 16 055
Professional dealer
140
HU
A. Lange & Söhne Zeitwerk 140.029 Unworn White gold 41.9mm Manual winding South Africa, Johannesburg
A. Lange & Söhne Zeitwerk 140.029 Box & Papers
Price on request
Free shipping
Professional dealer
8
ZA
Blancpain Villeret 6025AS-3430-55 New Platinum
TOP
Blancpain Villeret ,Métiers Art Tourbillon Squelette 8 Juors...
Price on request
Professional dealer
10
ES
Chopard L.U.C 161934-5001 New Rose gold 40mm Automatic
TOP
Chopard L.U.C.
R 274 345
Professional dealer
116
CH
Epos Oeuvre d'art 3435.313.24.18.25 New Steel 43,5mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso
R 36 413
Free shipping
EPOS Uhren
36
CH
Sinn 556 556.0106 New Steel 38,5mm Automatic
TOP
Sinn 556 I rote Sekunde schwarzes Lederband in Vintage-Optik...
R 17 501
Professional dealer
467
DE
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic
Rolex Oyster Perpetual 41 Green Dial Edelstahl Herrenuhr Ref....
R 166 440

Sold by Chrono24

DE
Girard Perregaux 90240-11-811-BA6A New Steel 42mm Automatic South Africa, Pretoria
Girard Perregaux Sport Classique Foudroyante Automatic
R 149 900
Professional dealer
18
ZA
Jaeger-LeCoultre Q2548441 New Steel Manual winding
TOP
Jaeger-LeCoultre Classic Medium Thin / An Lager/ In stock
R 81 005
Professional dealer
448
CH
Montblanc Star 126108 New Steel 43mm Automatic
TOP
Montblanc MB126108 Star Legacy Orbis Terrarum Automatic...
R 95 927
Professional dealer
448
US
Jaeger-LeCoultre Master Ultra Thin Tourbillion Q1322410 Unworn Rose gold 40mm Automatic South Africa, Johannesburg
Jaeger-LeCoultre Master Ultra Thin Tourbillon
R 615 495
Free shipping
Professional dealer
8
ZA
Rolex Oyster Precision 6694 Unworn Steel 34mm Manual winding South Africa, Cape Town
Rolex Oysterdate Precision
R 79 000
Professional dealer
 
ZA
Hamilton Intra-Matic H38416541 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
R 26 877
Professional dealer
247
ES
Epos Oeuvre d'art 3429.195.20.55.25 New Steel 45mm Manual winding
Straight from the manufacturer
Epos Oeuvre D'Art 3429
R 36 413
Free shipping
EPOS Uhren
36
CH
Sinn U1 1010.010 New Steel Automatic
TOP
Sinn Taucheruhr U 1 Massivarmband
R 33 752
Professional dealer
467
DE
IWC Portuguese Chronograph IW371605 Unworn Steel 41mm Automatic
IWC Portugieser Chronograph Automatik Stahl Herrenuhr Ref....
R 129 652

Sold by Chrono24

DE
TAG Heuer 2000 CK111A, CK1117, CK1119, CK1116, CK111B Unworn Steel 42mm Quartz South Africa, Pretoria
TAG Heuer 2000 Series Legendary Grand Prix Circuit
R 139 900
Professional dealer
18
ZA
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
R 157 136
Professional dealer
5364
IT
Ball Trainmaster NM3888D-PG-LCJ-WH New Rose gold 39.5mm Automatic
TOP
Ball NM3888D-PG-LCJ-WH Trainmaster 18k Rose Gold Automatic...
R 75 045
Professional dealer
448
US
Rolex Submariner (No Date) 14060M New Steel 40mm Automatic South Africa, Johannesburg
Rolex Submariner (No Date) 4 Lines NOS FULL STICKERS Box...
R 240 193
Free shipping
Professional dealer
8
ZA
Rolex Datejust 126334 Unworn Steel 41mm Automatic South Africa, Centurion
TOP
Rolex Datejust
R 199 900
Professional dealer
22
ZA
Hamilton Jazzmaster Auto Chrono H32586511 New Steel 42mm Automatic
TOP
Hamilton Jazzmaster Auto Chrono
R 21 073
Professional dealer
247
ES
Epos Sportive 3411.131.20.56.30 New Steel 39mm Automatic
Straight from the manufacturer
Epos Sportive 3411
R 16 055
Free shipping
EPOS Uhren
36
CH
Sinn EZM 3 603.010 New Steel Automatic
TOP
Sinn Taucheruhr EZM3
R 29 645
Professional dealer
467
DE
Tudor Black Bay 41 79540 Unworn Steel 41mm Automatic
Tudor Black Bay Automatik Edelstahl Herrenuhr Ref. 79540 Full Set
R 47 325

Sold by Chrono24

DE
IWC Big Pilot IW510503 Unworn Steel 46.2mm Manual winding South Africa, Pretoria
IWC Big Pilot 150 Years Edition Date
R 299 900
Professional dealer
18
ZA
Parmigiani Fleurier Tonda PFC267-1263800-HA2421 New White gold 39mm Automatic
TOP
Parmigiani Fleurier Tonda 1950 18k White Gold Tahiti MOP Dial...
R 90 057
Professional dealer
US
Bremont Hawking-LE-SS New Steel 41mm Automatic
TOP
Bremont Hawking LIMITED EDITION Stainless Steel 41mm Automatic...
R 150 046
Professional dealer
448
US
Rolex Submariner Date 16610 New Steel 40mm Automatic South Africa, Johannesburg
Rolex Submariner Date 16610 NOS Full Set with stickers (New...
R 270 217
Free shipping
Professional dealer
8
ZA
Corum Admiral's Cup (submodel) 694550371CG12 New Rose gold 44mm Automatic
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada 600...
R 266 090
Professional dealer
102
ES
Hamilton Khaki Aviation H76726130 New Steel 44mm Automatic
TOP
Hamilton Khaki Aviation Converter Auto Chrono
R 29 734
Professional dealer
247
ES
Epos Originale 3437.135.24.18.25 New Steel 38.5mm Automatic
Straight from the manufacturer
Epos Originale 3437SK
R 27 841
Free shipping
EPOS Uhren
36
CH
Urwerk UR-202 UR-202 New White gold
TOP
Urwerk 202
R 857 202
Professional dealer
118
CH
Ulysse Nardin Marine Torpilleur 1183-310/40 Unworn Steel 42mm Automatic
Ulysse Nardin Marine Torpilleur Automatik Edelstahl Ref....
R 97 328

Sold by Chrono24

DE
Panerai Luminor Marina PAM 01314 Unworn Steel 44mm Automatic South Africa, Pretoria
Panerai Luminor Marina 44mm Pam01314 White Dial
R 124 900
Professional dealer
18
ZA
Bell & Ross Vintage BRWW2-REG-BS/SCR Unworn Steel 47mm Automatic South Africa, Johannesburg
Bell & Ross WW2 Regulator Officer Automatic Men's Watch BRW
R 59 999
Free shipping
Professional dealer
134
ZA
Arnold & Son True Moon 1TMAS.U03A.C42B New Steel 46mm Automatic
TOP
Arnold & Son True Moon
R 162 334
Professional dealer
CH

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.