110 000 purchases with an "excellent" rating worldwide

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Vacheron Constantin Patrimony 43075/000R-9737 New Rose gold 41mm Automatic
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Vacheron Constantin Traditionnelle 43075/000R-9737
R436 691
+ R1 899 for shipping
Professional dealer
4,85 (21)
JP
Audemars Piguet Royal Oak Offshore Diver 15720ST.OO.A027CA.01 Unworn Steel 42mm Automatic
Top
Audemars Piguet Royal Oak Offshore Diver 15720ST.OO.A027CA.01
R741 633
Free shipping
Professional dealer
4,78 (400)
US
Rolex Daytona 116506 Ice Blue Baguette Unworn Platinum 40mm Automatic
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Rolex Cosmograph Daytona Platinum 116506 Ice Blue Baguette
R3 486 274
+ R1 620 for shipping
Professional dealer
4,91 (881)
US
Audemars Piguet Royal Oak 15500ST.OO.1220ST.02 New Steel 41mm Automatic
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Audemars Piguet Royal Oak 41mm Stainless Steel grey Dial...
R1 182 175
Free shipping
Professional dealer
4,78 (400)
US
Omega Seamaster Diver 300 M 210.30.42.20.06.001 Unworn Steel 42mm Automatic
Omega Seamaster Stainless Steel 210.30.42.20.06.001 - Manufact...
R72 688
+ R1 919 for shipping
Sold by Chrono24
UK
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
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Rolex Daytona Everose Gold 'Black Dial' Ref. 116505
R1 241 992
+ R8 565 for shipping
Professional dealer
4,91 (907)
NL
Breitling Emergency A73321 Unworn South Africa, Sandton
Breitling Mission Emergency
R48 500
Excl. shipping
Private Seller
ZA
Audemars Piguet Royal Oak Offshore Chronograph 26400RO.OO.A002CA.01 Unworn Rose gold 44mm Automatic
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Audemars Piguet Royal Oak Offshore Chronograph Rose Gold Black...
R824 380
Free shipping
Professional dealer
4,95 (293)
US
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Unworn Titanium 42mm Automatic
Omega Seamaster Diver 300M 'James Bond 007' 210.92.42.20.01.00...
R134 478
+ R2 741 for shipping
Sold by Chrono24
DE
Rolex Datejust 36 Unworn Steel 36mm Automatic
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Rolex Datejust 36 18K Yellow Gold Steel Palm Motif Dial...
R242 930
+ R1 603 for shipping
Professional dealer
4,86 (234)
US
J6891 Unworn 43mm Quartz South Africa, Johannesburg
Jaguar J689/1 Special Edition
R7 207
Excl. shipping
Private Seller
ZA
Girard Perregaux 90240-11-811-BA6A New Steel 42mm Automatic South Africa, Pretoria
Girard Perregaux Sport Classique Foudroyante Automatic
R169 900
+ R470 for shipping
Professional dealer
4,69 (28)
ZA
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
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Breguet Grandes Complications Tourbillon, neu, 5 Tage Gangrese...
R1 331 480
+ R1 083 for shipping
Professional dealer
4,89 (44)
CH
Doxa Unworn Steel 48mm Manual winding
Doxa Pocket Watch NOS Stainless Steel - COM002651
R25 226
+ R1 919 for shipping
Sold by Chrono24
UK
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic
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Rolex Daytona Yellow Gold 'Champagne Dial' Ref. 116508
R1 314 799
+ R8 565 for shipping
Professional dealer
4,91 (907)
NL
Patek Philippe Nautilus 5740/1G-001 Unworn White gold 40mm Automatic South Africa, Paarl
Patek Philippe Nautilus Perpetual Calendar White Gold
R6 490 000
Free shipping
Professional dealer
UK
Rolex Yacht-Master 42 226659 Unworn White gold 42mm Automatic
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Rolex Yacht-Master 42 Oysterflex White Gold Black Dial Watch
R688 331
Free shipping
Professional dealer
4,95 (293)
US
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller "Single Red" Herrenuhr Oyster Perpetual Ref....
R317 779
+ R2 741 for shipping
Sold by Chrono24
DE
Rolex Day-Date 40 Unworn Rose gold 40mm Automatic
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Rolex Day Date 40mm 18K Rose Gold Diamond Baguette Chocolate...
R1 158 026
+ R1 603 for shipping
Professional dealer
4,86 (234)
US
Tissot Heritage T124.427.16.031.00 Unworn Steel Automatic South Africa, Port Elizabeth
Tissot Heritage 1973 no. 219
R25 000
Excl. shipping
Private Seller
ZA
Omega Speedmaster Professional Moonwatch 311.92.44.51.01.006 Unworn Ceramic 44mm Automatic South Africa, Pretoria
Omega Dark Side Of The Moon Speedmaster
R149 900
+ R470 for shipping
Professional dealer
4,69 (28)
ZA
Rolex Lady-Datejust Pearlmaster 80319 New White gold 29mm Automatic
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Rolex Lady-Datejust Pearlmaster, neu, Weissgold, 12 Diamanten...
R399 861
+ R1 083 for shipping
Professional dealer
4,89 (44)
CH
Tudor 1926 91350 Unworn Steel 29mm Automatic
Tudor Oyster 1926 Stainless Steel 91350 - Just Serviced 24...
R28 255
+ R1 919 for shipping
Sold by Chrono24
UK
Rolex Oyster Perpetual 36 116000 New Steel 36mm Automatic
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Rolex 116000 Dominos Oyster Perpetual OP 36 Domino Special...
R135 319
+ R2 020 for shipping
Professional dealer
4,97 (10)
GI
Omega Speedmaster 310.32.42.50.02.001 New Steel 42mm Manual winding South Africa, Paarl
Omega Speedmaster 'Silver Snoopy Award' 50th Anniversary
R526 336
Free shipping
Professional dealer
UK
Patek Philippe Perpetual Calendar 5140P-013 Unworn Platinum 37mm Automatic
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Patek Philippe Grand Complications Platinum Black Factory...
R1 572 654
Free shipping
Professional dealer
4,95 (293)
US
Rolex Submariner Date 126610LV Unworn Steel 41mm Automatic
Rolex Submariner Date "Starbucks" Stahl Herrenuhr Oyster...
R420 564
+ R2 741 for shipping
Sold by Chrono24
DE
TAG Heuer Carrera Unworn Steel 41mm Automatic
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TAG Heuer Carrera 41mm Day-Date Steel Case Blue Dial Mens...
R32 377
+ R1 603 for shipping
Professional dealer
4,86 (234)
US
TAG Heuer Aquaracer 300M WAY208BRHH8876 Unworn Titanium 43mm Automatic South Africa, Johannesburg
TAG Heuer Aquaracer Calibre 5 black titanium 300M
R32 393
Excl. shipping
Private Seller
ZA
Breitling Chronospace A78365 Unworn Steel 48mm Quartz South Africa, Pretoria
Breitling Chronospace Boeing 787 Special Edition
R71 900
+ R470 for shipping
Professional dealer
4,69 (28)
ZA

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Breguet Tradition 7037BA/11/9V6 New Yellow gold 39mm Automatic
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Breguet Tradition, neu, 39mm, aussermittiges, guilloched...
R349 868
+ R1 083 for shipping
Professional dealer
4,89 (44)
CH
Rolex Oyster Perpetual 34 124200 Unworn Steel 34mm Automatic
Rolex Oyster Perpetual Stainless Steel 124200 - Manufacturer...
R113 082
+ R1 919 for shipping
Sold by Chrono24
UK
Cartier Santos Dumont W2SA0025 Unworn Gold/Steel 46.6mm Manual winding
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Cartier W2SA0025 Limited Edition Santos Dumont XL Salmon Rose...
R171 673
+ R2 020 for shipping
Professional dealer
4,97 (10)
GI
IWC Portuguese Perpetual Calendar IW503404 New Yellow gold 44.2mm Automatic South Africa, Paarl
IWC Perpetual Calendar
R399 000
Free shipping
Professional dealer
UK
Audemars Piguet Royal Oak Chronograph 26320OR.OO.D088CR.01 Unworn Rose gold 41mm Automatic
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Audemars Piguet Royal Oak Rose Gold white Index Dial Chronogra...
R1 289 217
Free shipping
Professional dealer
4,95 (293)
US
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Automatik Edelstahl Herrenuhr Ref...
R1 212 013
+ R1 302 for shipping
Sold by Chrono24
DE
Meistersinger S-AS918 New Steel 40mm Automatic
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Meistersinger Special model Astroscope S-AS918 - Limited...
R35 804
+ R1 182 for shipping
Professional dealer
4,87 (133)
NL
Armand Nicolet A480AGN-AG-MA4480AA Unworn Steel 44mm Manual winding South Africa, Gqeberha
Armand Nicolet JS9-44
R18 980
Excl. shipping
Private Seller
ZA
TAG Heuer WS2110 Unworn Steel 40mmmm Automatic South Africa, Pretoria
TAG Heuer 1000 Series UAE ARMED FORCES
R54 900
+ R470 for shipping
Professional dealer
4,69 (28)
ZA
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
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Hublot Classic Fusion 45, neu, ultraflach, Titan, Handaufzug
R116 634
+ R1 083 for shipping
Professional dealer
4,89 (44)
CH
Panerai Special Editions PAM 00249 Unworn Steel 47mm Manual winding South Africa, Johannesburg
Panerai Radiomir 1936 Black Dial Brown Leather Strap 47MM...
R132 999
Free shipping
Professional dealer
4,84 (251)
ZA
Daniel Roth 857.X.10 Unworn Steel 38mm Automatic
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Daniel Roth 857.X.10 Metropolitan 857 World Time 24 Zones...
R119 161
+ R2 020 for shipping
Professional dealer
4,97 (10)
GI
IWC Big Pilot IW500433 New Steel 46mm Automatic South Africa, PAARL
IWC Muhammad Ali Big Pilot Edition
R237 500
Free shipping
Professional dealer
UK
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
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Rolex GMT-Master II Stainless Steel Pepsi Bezel Black Dial Watch
R550 661
Free shipping
Professional dealer
4,95 (293)
US
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic
Rolex Datejust 36 Wimbledon Dial Stahl Herrenuhr Oyster...
R194 436
+ R2 741 for shipping
Sold by Chrono24
DE
Girard Perregaux 82000-11-631-FA64 New Steel Automatic
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Girard Perregaux Bridge Free Bridge
R347 758
+ R3 580 for shipping
Professional dealer
4,87 (446)
IT
Citizen AT9030-55L Unworn Steel 44mm Automatic South Africa, Pretoria
Citizen AT9030-55L
R6 807
Excl. shipping
Private Seller
ZA
IWC Pilot Double Chronograph IW371815 Unworn Ceramic 44mm Automatic South Africa, Pretoria
IWC Watch Double Chronograph Top Gun
R174 900
+ R470 for shipping
Professional dealer
4,69 (28)
ZA
Breguet Classique 8788BR12986DD00 New Rose gold 36mm Automatic
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Breguet Classique, neu, Mondphase, Gangreservenanzeige, 96...
R289 959
+ R1 083 for shipping
Professional dealer
4,89 (44)
CH
Panerai Luminor Submersible PAM 01291 Unworn Titanium 47mm Automatic South Africa, Johannesburg
Panerai Submersible Chrono Mike Horn Edition, Titanium &...
R309 999
Free shipping
Professional dealer
4,84 (251)
ZA
IWC 536 Unworn Yellow gold 34mm Automatic
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IWC Vintage Octagonal with Diamonds on Onyx Dial, Full Set, NOS
R199 972
+ R1 666 for shipping
Professional dealer
4,94 (75)
CH
Rolex Sky-Dweller 326238 New Yellow gold 42mm Automatic South Africa, Paarl
Rolex Gold Rolex Sky-Dweller, 42mm
R799 000
Free shipping
Professional dealer
UK
Panerai PAM01033 Unworn Steel 44mm Automatic
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Panerai Stainless Steel 1950 3 Days GMT Watch PAM01033
R147 371
Free shipping
Professional dealer
4,95 (293)
US
Omega Speedmaster Professional Moonwatch 311.63.42.30.03.001 Unworn Yellow gold 42mm Manual winding
Omega Speedmaster Moonwatch Jubiläumsreihen 18K Gold Ref...
R340 049
+ R2 741 for shipping
Sold by Chrono24
DE
Concord C1 0320005 Unworn Steel 45mm Automatic
Top
Concord C1 Chronograph
R89 987
+ R1 666 for shipping
Professional dealer
4,93 (261)
CH
Bulova Lunar Pilot 96B251 New Steel 45mm Quartz
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Bulova Men's 96B251 Special Edition Moon Chronograph Watch
R7 007
+ R325 for shipping
Professional dealer
4,77 (5 254)
DE
IWC Big Pilot IW510503 Unworn Steel 46.2mm Manual winding South Africa, Pretoria
IWC Big Pilot 150 Years Edition Date
R299 900
+ R470 for shipping
Professional dealer
4,69 (28)
ZA
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
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Breguet Classique Chronograph, neu, Roségold, hand-guillochert...
R433 189
+ R1 083 for shipping
Professional dealer
4,89 (44)
CH
Rolex Submariner Date 126610lv Unworn Steel 41mm Automatic South Africa, Johannesburg
Rolex Submariner Date, Starbucks Black Dial, Oystersteel...
R409 999
Free shipping
Professional dealer
4,84 (251)
ZA
Rolex Milgauss 116400 Unworn Steel 40mm Automatic
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Rolex Milgauss Rainbow MK2 - Limited Edition /5 Dlc - Pvd
R315 843
+ R6 681 for shipping
Professional dealer
4,82 (124)
IT
Rolex Datejust 41 126301 New Gold/Steel 41mm Automatic South Africa, Paarl
Rolex Datejust 41, 2 tone, Silver dial, full set
R248 261
Free shipping
Professional dealer
UK
Hublot Big Bang Meca-10 414.NI.1123.RX Unworn Steel 45mm Manual winding
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Hublot Big Bang Meca 10 Titanium Skeleton Dial Watch 414.NI.11...
R275 323
Free shipping
Professional dealer
4,95 (293)
US
Rolex Daytona 116515LN Unworn Red gold 40mm Automatic
Rolex Daytona "Elfenbein" 18K Roségold Oyster Perpetual...
R912 222
+ R1 302 for shipping
Sold by Chrono24
DE
Movado Museum 0607225 New Steel 41mm Quartz
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Movado Herren Uhr Museum Sport 0607225 Saphirglas Swiss Made...
R9 405
+ R1 028 for shipping
Professional dealer
4,84 (890)
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.