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Vacheron Constantin Fiftysix 4400E/000A-B437 New Steel 40mm Automatic
TOP
Vacheron Constantin Fiftysix Day-Date
R 283 916
Free shipping
Verified Dealer
37
AU
Hamilton Khaki Pilot Day Date H64605531 New Steel 42mm Automatic
TOP
Hamilton H64605531 Khaki Pilot Day Date
R 12 594
Verified Dealer
19
HK
IWC Aquatimer Chronograph IW379507 New Silver 45mm Automatic
TOP
IWC Aquatimer Chronograph Edition «Laureus Sport For Good»
R 180 267
Free shipping
Verified Dealer
37
AU
Audemars Piguet Royal Oak Offshore Chronograph Volcano 26170ST.OO.D101CR.01 New Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Diamonds “Double Sealed”
R 386 981
Verified Dealer
162
DE
Ulysse Nardin Unworn 33mm Automatic South Africa, Johannesburg
Ulysse Nardin Automatic 21 jewels waterproof Incabloc
R 20 000
Private Seller
ZA
Raymond Weil Othello 127-2 Unworn Gold/Steel Quartz South Africa, BETHLEHEM
Raymond Weil othello
R 5 000
Private Seller
ZA
Bell & Ross BR V2 BRV293-BL-ST/SST New Steel 41mm Automatic
TOP
Bell & Ross BR V2
R 45 174
Verified Dealer
59
NL
IWC Pilot Spitfire Chronograph IW387804 New Steel 43mm Automatic
IWC Pilot's Spitfire Chronograph IW387804
R 155 925
Verified Dealer
161
US
Unworn Steel 18mm Quartz
Michel Klein, Herstellernummer: 1N01-0FL0, Stil: Freizeituhr,...
R 4 550
Verified Dealer
 
DE
Hamilton Jazzmaster GMT Auto H32695731 New Steel 42mm Automatic
Hamilton Jazzmaster GMT Auto
R 17 307
Verified Dealer
7
IT
U-Boat Chimera 7234 Unworn Steel 43mm Automatic
U-Boat Italo Fontana Chimera Stones Emeralds Stahl Automatik...
R 135 521
Verified Dealer
1418
DE
Hermès Dressage DR1.785 Unworn Yellow gold 40  case without crownmm Automatic
TOP
Hermès Dressage 1928 18K Gold New Box Papers
R 250 857
Free shipping
Verified Dealer
412
PL
Parmigiani Fleurier Tonda PFC231-1007000 Unworn Rose gold 42mm Automatic
Parmigiani Fleurier Parmigiani Tonda Hémisphères Savane...
R 347 287
Verified Dealer
135
US
Parmigiani Fleurier Pershing PFC528-1210301-HA1412 New 45mm Automatic
TOP
Parmigiani Fleurier Pershing 005 Chronograph Automatic 18k...
R 212 607
Free shipping
Verified Dealer
628
US
Patek Philippe Nautilus 5726/1A-010 Unworn Steel 40.5mm Automatic South Africa, Centurion
Patek Philippe Nautilus
R 1 150 000
Verified Dealer
 
ZA
Bell & Ross BR V2 BRV294-BU-G-ST/SST New Steel 41mm Automatic
TOP
Bell & Ross BR V2-94 AERONAVALE
R 59 856
Verified Dealer
59
NL
Vacheron Constantin Overseas 47040B01A Unworn Steel 42mm Automatic
Vacheron Constantin Overseas 47040 Mens 42mm
R 200 222
Verified Dealer
134
US
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 in New Old Stock Condition with Box & Papers
R 478 406
Free shipping
Verified Dealer
44
US
Montblanc 1858 117832 New Steel 40mm Automatic
TOP
Montblanc Ungetragene 1858 Automatic 40 mm
R 42 587
Verified Dealer
135
DE
A. Lange & Söhne 1815 234.026 Unworn White gold 39mm Manual winding
A. Lange & Söhne 1815 Up\/Down 18k White Gold 39mm
R 455 354
Verified Dealer
412
US
Rolex Datejust 126303 New Steel 41mm
Rolex Datejust 41mm Stainless Steel and Yellow Gold 126303...
R 207 220
Free shipping
Verified Dealer
99
US
18165/2 New Steel 44mm Quartz
LOTUS CAB.ACE.CORREA.ESF.NEGRO.
R 1 925
Verified Dealer
 
ES
Longines Conquest Classic L22864876 New Steel 29.5mm Quartz South Africa, QUMBU
Longines Conquest Classic
R 23 728
Verified Dealer
 
ZA
Panerai Special Editions PAM 00790 Unworn Steel 47mm Manual winding South Africa, Durban
Panerai Radiomir 1940 3 Days
R 148 000
Verified Dealer
 
ZA
Breitling Chronomat Colt A17388101C1S1 New Steel 44mm Automatic
TOP
Breitling Colt Automatic A17388101C1S1 blue dial unworn
R 48 421
Free shipping
Verified Dealer
161
FR
Rado HyperChrome Chronograph R32038152 New Steel 38.7mm Quartz
TOP
Rado Hyperchrome Chronograph Steel/ Ceramic | 38.7MM
R 28 197
Verified Dealer
365
NL
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 Oman Crest in New Old Stock with Box &...
Price on request
Free shipping
Verified Dealer
44
US
Casio IZ-03CAS.03.2017 Unworn Titanium Quartz
TOP
Casio Prx-7001gf-1er / Inkl. Mwst
R 65 884
Verified Dealer
32
CZ
Cartier Ballon Bleu 42mm WSBB0025 Unworn Steel 42mm Automatic
Cartier Ballon Bleu Collection Stainless Steel 42mm Blue Dial...
R 99 668
Verified Dealer
412
US
Breitling Transocean Unitime Pilot AB0510U6/BC26/159A New Steel 46mm Automatic
TOP
Breitling Transocean Unitime Pilot
R 129 707
Verified Dealer
1538
ES
Piaget G0A37044 Unworn Rose gold 26mm South Africa, Pretoria
TOP
Piaget Traditional Diamond Pave
R 599 900
Verified Dealer
12
ZA
Romain Jerome Moon-DNA RJ.M.AU.IN.004.01 New Gold/Steel 46mm Automatic
TOP
Romain Jerome Moon Invader Speed Metal (Limited Edition)
R 173 655
Free shipping
Verified Dealer
476
LV
IWC Big Pilot IW500422 Unworn Steel 46mm Automatic South Africa, Paarl
IWC Big Pilot
R 163 000
Verified Dealer
 
ZA
Eberhard & Co. Gilda 61008CP New Steel 32mm Quartz
TOP
Eberhard & Co. Gilda Quadrante Black Dial with Diamonds
R 29 169
Free shipping
Verified Dealer
219
RO
Rado Coupole R22860023 New Steel 37.7mm Automatic
TOP
Rado Coupole Classic Silver | 37.7MM
R 20 399
Verified Dealer
365
NL
Franck Muller Cintrée Curvex 7502 QZ New Steel Quartz
TOP
Franck Muller Cintrée Curvex New B&P
R 192 518
Verified Dealer
419
IT
Bell & Ross Vintage BRWW2-REG-BS/SCR Unworn Steel 47mm Automatic South Africa, Johannesburg
Bell & Ross WW2 Regulator Officer Automatic Men's Watch BRW
R 59 999
Verified Dealer
31
ZA
Rolex Lady-Datejust 178240 Unworn Steel 31mm Automatic
Rolex Datejust Stainless Steel 31mm Pink Index Dial Jubilee...
R 117 830
Verified Dealer
412
US
Bell & Ross BR 03-94 Chronographe BR0394-HERI-CE New Steel 42mm Automatic
TOP
Bell & Ross BR 03-94 Chronograph Heritage (SPECIAL OFFER)
R 70 979
Verified Dealer
1538
ES
Omega De Ville Trésor Unworn White gold 40mm Manual winding
Omega De Ville Tresor Master Co-Axial 40mm 432.53.40.21.52.001
R 253 768
Free shipping
Verified Dealer
613
US
Hanhart Primus 742.270-1320 New Steel 44mm Automatic
TOP
Hanhart Primus Diver Blue
R 49 394
Free shipping
Verified Dealer
476
LV
IWC Big Pilot IW500901 Unworn Steel 46mm Automatic South Africa, Centurion
IWC Big Pilot
R 159 000
Verified Dealer
ZA
U-Boat Classico 8051 New Steel 45mm Automatic
TOP
U-Boat Classico 45 BE GMT Tungsteno Anatholite Self-Winding 10ATM
R 70 007
Verified Dealer
10
BG
Rado DiaMaster R14064725 New Ceramic 33mm Quartz
TOP
Rado Diamaster Diamonds | 33mm
R 31 347
Verified Dealer
365
NL
IWC Ingenieur Chronograph IW380802 New Steel 42.3mm Automatic
IWC Ingenieur Chronograph Automatic Blue Dial Men's Watch - IW38
R 123 314
Verified Dealer
769
JP
Ebel Sportwave E9251F41 Ebel Classic Wave Unworn Steel 40mm Quartz South Africa, Johannesburg
Ebel Classic Wave Sport Chronograph Grey Dial 40mm
R 19 999
Verified Dealer
31
ZA
Frederique Constant Ladies Automatic Double Heart Beat FC-303LGD3BD2B New Gold/Steel 36mm Automatic
TOP
Frederique Constant Ladies Automatic Double Heart Beat...
R 39 768
Free shipping
Verified Dealer
21
FR
Parmigiani Fleurier Pershing PFC528-0010100-X01402 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Pershing 002 (SPECIAL OFFER 50%)
R 154 598
Verified Dealer
1538
ES
Jaquet-Droz Les Ateliers D' Art Unworn White gold 43mm Automatic
Jaquet-Droz Les Ateliers d'Art Petite Heure Minute Paillonnee...
R 632 558
Free shipping
Verified Dealer
613
US
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
R 82 647
Free shipping
Verified Dealer
476
LV
Omega Speedmaster Professional Moonwatch 311.63.44.51.06.001 Unworn Ceramic Automatic South Africa, Paarl
Omega Speedmaster Professional Moonwatch
R 150 000
Verified Dealer
 
ZA
Swiss Military 05-5184.55.001 New Steel 42mm Automatic
TOP
Swiss Military (HANOWA) NAUTICA Automatic Silver/Gold
R 12 660
Verified Dealer
10
BG
JeanRichard TV Screen 95006-01-8144 New Steel 28mm Quartz
JeanRichard Daniel Jean Richard TV Screen c MOP Diamond Quartz...
R 12 315
Free shipping
Verified Dealer
531
US
Chopard Mille Miglia 158566-3001 New Steel 43.00mm Automatic
Chopard Mille Miglia Gts Power Control Automatic Black Dial...
R 85 579
Verified Dealer
769
JP
Ebel Classic E1090F24 New Gold/Steel 27mm Quartz South Africa, Johannesburg
Ebel Classic Wave 18k Yellow Gold & Steel 27mm
R 39 999
Verified Dealer
31
ZA
IWC Pilot Mark IW327014 Unworn Steel 40mm Automatic
IWC Pilot Mark
R 80 235
Private Seller
DE
Omega Constellation Double Eagle 121.32.44.52.01.001 New Steel 44mm Automatic
TOP
Omega Constellation Double Eagle Day-Date Chrono (SPECIAL OFFER)
R 102 968
Verified Dealer
1538
ES
Jaquet-Droz Astrale Unworn Rose gold 43mm Automatic
Jaquet-Droz Astrale Twelve Cities 43mm j010133209
R 415 327
Free shipping
Verified Dealer
613
US
Frederique Constant Manufacture Classic Moonphase FC-712MGNL4H6 New Steel 42mm Automatic
TOP
Frederique Constant Classic Moonphase Manufacture Fratello...
R 50 463
Free shipping
Verified Dealer
 
NL
Omega Seamaster Planet Ocean Chronograph 222.18.38.50.01.001 Unworn Steel South Africa, Paarl
Omega Seamaster Planet Ocean Chronograph
R 97 900
Verified Dealer
 
ZA
Zeno-Watch Basel OS Retro 11554 DD-Pgr-F2 New 42mm
TOP
Zeno-Watch Basel Clou De Paris Automatic Retro Day Date IP...
R 16 102
Verified Dealer
10
BG
Davosa Argonautic 161.522.04 SET New Steel 42.5mm Automatic
Davosa Argonautic BG Automatik Herrenuhr Set 161.522.04 SET
R 15 518
Verified Dealer
5213
DE
IWC Aquatimer Automatic IW329003 New Steel 42.00mm Automatic
IWC Aquatimer Automatic Silver Dial Men's Watch - IW329003
R 84 475
Verified Dealer
769
JP
Breitling Emergency E7632110/B576 Unworn Titanium 42mm Automatic South Africa, Johannesburg
Breitling Emergency 42mm
R 69 999
Verified Dealer
31
ZA

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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