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Audemars Piguet Royal Oak Chronograph 26331OR.OO.D315CR.01 New Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 18kt Rose Gold Blue Dial
R 582 166
Free shipping
Verified Dealer
218
US
Cartier Clé de Cartier WJCL0013 New Rose gold 35mm Automatic
TOP
Cartier WJCL0013 CLE DE CARTIER WATCH
R 267 244
Verified Dealer
14
HK
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
TOP
Rolex Day-Date 40 18kt Yellow Gold Black Motif Dial
R 468 426
Free shipping
Verified Dealer
218
US
Eberhard & Co. Tazio Nuvolari Eberhard & Co Tazio Nuvolari 31030 Movimento Gravè Oro Unworn Steel Automatic
TOP
Eberhard & Co. [Rare] Tazio Nuvolari 31030-MI Gravè Gold
R 208 533
Verified Dealer
 
IT
Rolex GMT-Master II 116710LN New Steel 40mm Automatic
TOP
Rolex GMT-Master II 116710LN NEW 2019
R 201 289
Verified Dealer
26
US
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, closing down sale - off. pr.: 37.700 CHF
R 370 992
Verified Dealer
30
CH
Casio LCW-M500TD-1AER New Titanium 42.8mm Quartz
Casio LCW-M500TD-1AER Lineage Titan Solar Herren-Funkuhr
R 6 625
Verified Dealer
 
DE
Breitling Navitimer Heritage A13324121B1A1 Unworn Steel 41mm Automatic
Breitling Navitimer A13324121B1A1
R 66 412
Verified Dealer
2014
MC
TAG Heuer Formula 1 Quartz CAZ101N.FC8243 Unworn Steel 43mm Quartz South Africa, Kwazulu Natal
TAG Heuer Formula 1 Gulf Special Edition Chronograph
R 17 990
Private Seller
ZA
Patek Philippe Annual Calendar 5035P New Platinum 37mm Automatic
TOP
Patek Philippe Annual Calendar Platinum NEW 2019
R 430 016
Verified Dealer
100
CH
Hublot Big Bang 38 mm 361.SX.1270.RX.1104 New Steel 38mm Quartz
TOP
Hublot Big Bang Steel Diamonds 38mm - watch on stock in Zurich
R 117 359
Verified Dealer
37
CH
Audemars Piguet Royal Oak Chronograph 26331ST New Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak - Blue Dial - Black dlc - Limited...
R 562 624
Verified Dealer
35
IT
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
TOP
Rolex Day-Date Everose Green Roman Dial 228235 NEW
R 572 802
Verified Dealer
681
NL
Rolex Yacht-Master 37 268621 New Gold/Steel 37mm Automatic
TOP
Rolex Yacht-Master 37mm UNWORN 2019 Two-Tone 268621
R 202 037
Verified Dealer
26
US
Rolex Lady-Datejust 179178 New Yellow gold 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, closing down sale - o.p.: 24.200 CHF
R 211 989
Verified Dealer
30
CH
Traser 108632 New Steel 42mm Quartz
Traser 108632 Herren-Armbanduhr P67 Officer Pro Gunmetal/Blau
R 6 625
Verified Dealer
 
DE
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
R 478 887
Free shipping
Verified Dealer
343
US
Rolex Explorer II 216570-0001 Unworn Steel 42mm Automatic South Africa, Cape Town
Rolex Explorer II
R 126 346
Private Seller
ZA
Breitling Transocean Unitime Pilot AB0510U6/BC26 New Steel 46mm Automatic
TOP
Breitling Titanium Transocean Worldtime Pilot NEW
R 81 354
Verified Dealer
100
CH
Hublot Big Bang 44 mm 301.SM.1770.RX New Steel 44mm Automatic
TOP
Hublot Big Bang Steel Ceramic 44mm - watch on stock in Zurich
R 146 131
Verified Dealer
37
CH
Rolex GMT-Master II 116710 New Steel 40mm Automatic
TOP
Rolex GMT-Master II - Limited Edition /10
R 323 210
Verified Dealer
35
IT
Rolex Day-Date 40 228235 New Rose gold 40mm Automatic
TOP
Rolex Day-Date Everose Choco Dial 228235 NEW IN STICKERS
R 556 199
Verified Dealer
681
NL
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II Batman NEW 2019 Jubilee Bracelet
R 267 886
Verified Dealer
26
US
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Big Bang Zebra Bang, lim., closing down sale, o.p....
R 310 419
Verified Dealer
30
CH
ck Calvin Klein K6Z17TGK New Steel 44.5mm Quartz
ck Calvin Klein K6Z17TGK Control Chronograph Herrenuhr
R 4 964
Verified Dealer
 
DE
Piaget Polo 7761 C 701 Unworn White gold 34mm Quartz
TOP
Piaget Polo with Mother of Pearl-Dial, White Gold
R 181 718
Verified Dealer
19
CH
Michel Herbelin Newport (submodel) 12456.S Unworn Quartz South Africa, Vanderbijlpark
Michel Herbelin Newport
R 11 900
Private Seller
ZA
Maurice Lacroix Les Classiques 15829-7422 Unworn Yellow gold 40mm Automatic
TOP
Maurice Lacroix Tomorrow's Classic Or jaune 18k Flyback
R 90 859
Verified Dealer
56
CH
Hublot Big Bang 44 mm 301.SB.131.RX New Steel 44mm Automatic
TOP
Hublot Big Bang Steel Ceramic 44mm - watch on stock in Zurich
R 148 403
Verified Dealer
37
CH
Patek Philippe Aquanaut 5167A New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut - Limited Edition /10
R 666 940
Verified Dealer
35
IT
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Daytona White APH Dial NOS 116520 IN STICKERS
R 430 846
Verified Dealer
681
NL
Unworn Steel 38mm Automatic
P. Nitzsche Beachclub Dressclub Unikat, Arabisch, 2017,...
R 15 109
Verified Dealer
159
DE
Hublot Classic Fusion Ultra-Thin 515.NX.2210.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion Ultra-Thin 45, new, sellout, o.p.:...
R 105 987
Verified Dealer
30
CH
Citizen EM0576-80A New Steel 30mm Quartz
Citizen EM0576-80A Damenuhr Eco-Drive
R 2 474
Verified Dealer
 
DE
Piaget Protocole 50155 Unworn White gold 25mm Quartz
TOP
Piaget Diamond Set White Gold Protocole
R 133 260
Verified Dealer
19
CH
Bremont Supermarine S2000/BK Unworn Steel 45mm Automatic South Africa, Randburg
Bremont Supermarine S2000 / BK
R 59 788
Private Seller
ZA
IWC Aquatimer Chronograph IW376905 Unworn Rose gold 44mm Automatic
TOP
IWC Aquatimer Chronograph
R 166 575
Verified Dealer
56
CH
Sinn 903 903.040 New Steel 41mm Automatic
TOP
Sinn 903 ST
R 48 979
Verified Dealer
69
DE
Jacob & Co. PC400.10.NS.MB.A New Steel 42mm Manual winding
Jacob & Co. Palatial Classic manual Big Date, Dial Mineral Glass
R 206 159
Verified Dealer
123
DE
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Daytona Black Dial NOS 116520
R 430 846
Verified Dealer
681
NL
Hublot Big Bang Sang Bleu 415.EX.7179.VR.MXM19 New Ceramic 45mm Automatic
TOP
Hublot Big Bang Unico Sang Bleu Ceramic Blue 45 mm
R 288 891
Verified Dealer
744
UK
Breguet Classique 8788BR129986DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique, new, closing down sale - off. price: 29.000...
R 242 275
Verified Dealer
30
CH
Chopard Mille Miglia 161293-5001 New Rose gold 44mm Automatic
Chopard Mille Miglia GTS Chrono
R 255 503
Verified Dealer
2627
DE
IWC Da Vinci (submodel) Unworn Yellow gold 35mm Manual winding
TOP
IWC Extra Plat Pre-DaVinci NOS, Full Set
R 136 288
Verified Dealer
19
CH
Zenith Elite Chronograph Classic 03.2270.4069/01.C493 Unworn Steel 42mm Automatic South Africa, Cape Town
Zenith Elite Chronograph Classic
R 87 979
Private Seller
ZA
Corum Romvlvs 02.0013 Unworn Gold/Steel 42mm Automatic
TOP
Corum Romulus Bicolor
R 60 573
Verified Dealer
56
CH
Sinn 206.012 New Steel 43mm Automatic
TOP
Sinn 206 ARKTIS II
R 57 944
Verified Dealer
69
DE
Hamilton Intra-Matic H38416711 New Steel 40mm Automatic
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
R 24 489
Verified Dealer
121
ES
Rolex Day-Date 36 18238 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date Yellow Gold 18238 N.O.S. Fossil / Jurassic Park...
R 572 802
Verified Dealer
681
NL
Jaeger-LeCoultre Polaris Q9068670 or 9068670 New Steel 42mm Automatic
TOP
Jaeger-LeCoultre Polaris Date 42 mm
R 109 413
Verified Dealer
744
UK
Breguet Classique 5287BR/129/ZU New Rose gold 43mm Automatic
TOP
Breguet Classique Chrono., new, closing down sale - o.p.:...
R 378 564
Verified Dealer
30
CH
Hamilton Khaki Pilot Day Date H64625131 New Steel 42mm Automatic
Hamilton Khaki Aviation Khaki Pilot Day Date - Air Zermatt Auto
R 13 598
Verified Dealer
2627
DE
Jaeger-LeCoultre 19001 Unworn Yellow gold 40mm Manual winding
TOP
Jaeger-LeCoultre Vintage Unworn Yellow Gold Pendant-Watch
R 37 858
Verified Dealer
19
CH
Jaeger-LeCoultre Polaris Unworn Steel 42mm Automatic
Jaeger-LeCoultre Polaris Automatic Date 42mm 9068670
R 103 039
Free shipping
Verified Dealer
444
US
Montblanc Heritage Spirit 116534 New Steel 41mm Automatic
TOP
Montblanc Heritage Spirit Orbis Terrarum Asian UNICEF Limited...
R 59 771
Free shipping
Verified Dealer
323
LV
Roamer 770.990.40.55.07 Unworn Steel 47mm Quartz
Roamer TREKK MASTER
R 1 992
Private Seller
FR
Breitling Navitimer 0816 Unworn Steel 48mm Manual winding South Africa, Johannesburg
Breitling Navitimer
R 64 999
Verified Dealer
ZA
Michel Herbelin Newport (submodel) Unworn Steel 43mm Quartz
Michel Herbelin Montre Newport Chrono 37688/AG44
R 12 452
Verified Dealer
576
FR
Zenith El Primero Original 1969 03.2150.400/69.C713 New Steel 38mm Automatic
TOP
Zenith El Primero Original 1969 38 mm
R 87 165
Verified Dealer
744
UK
Tiffany Atlas Z1000.70.52A22A71A New 42mm Automatic
TOP
Tiffany Atlas 42, new, closing down sale, official price:...
R 90 844
Verified Dealer
30
CH
Omega Constellation Quartz 123.10.27.60.55.003 New Steel 27mm Quartz
Omega Constellation Quartz 27 mm
R 42 487
Verified Dealer
2627
DE
Seiko SRW874P1 New Steel 35mm Quartz
Seiko SRW874P1 Damen Chrono35mm 5ATM
R 4 250
Verified Dealer
6381
DE
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
R 107 089
Verified Dealer
54
ES
Cvstos Cvstos Tsarine New Steel 49mm Quartz
TOP
Cvstos Re-Belle "TSARINE" Diamonds Russian Coat of Arms
R 277 269
Free shipping
Verified Dealer
323
LV
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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