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Omega Seamaster Aqua Terra 220.10.34.20.53.001 New Steel 34mm Automatic
TOP
Omega Aqua Terra 150M Co-Axial Master Chronometer 34 mm
R 91 787
Free shipping
Verified Dealer
37
AU
Rolex Bubble Back 5028 Very good Steel 36mm Automatic
TOP
Rolex Semi-Bubble Back Ovettone 5028
R 153 626
Verified Dealer
14
FR
Rolex Day-Date 36 18238 Very good Yellow gold 36mm Automatic
TOP
Rolex 18238 Day-Date 36 (super rare Grossular dial / LC 100)
R 572 694
Free shipping
Verified Dealer
63
DE
Vacheron Constantin Overseas 47040/000R-9666 New Rose gold 42mm Automatic
TOP
Vacheron Constantin 47040/000R-9666 Overseas
R 467 106
Verified Dealer
19
HK
Rolex GMT-Master 1675 Very good Steel 40mm Automatic
TOP
Rolex GMT-Master Gilt Dial Fuchsia Bezel 1675
R 639 783
Verified Dealer
14
FR
Rolex Datejust 126334 Very good Gold/Steel 41mm Automatic
Rolex Datejust 41 Fluted Jubilee Blue Dial
R 203 214
Verified Dealer
1457
NL
Rolex GMT-Master II 116710BLNR Very good Steel 40mm Automatic South Africa, johannesburg
Rolex GMT-Master II
R 200 000
Private Seller
ZA
Vacheron Constantin Patrimony 31160 Very good White gold 33mm Manual winding
TOP
Vacheron Constantin Patrimony Superflat 18K Gold Weiss White...
R 116 483
Verified Dealer
536
DE
Rolex Daytona 16523 Very good Gold/Steel 40mm Automatic
TOP
Rolex 2000 Rolex Daytona Zenith 40mm INVERTED 6 SIX Diamond...
R 233 763
Verified Dealer
542
US
Omega Speedmaster 2998 Very good Steel Manual winding
TOP
Omega Speedmaster
R 349 967
Verified Dealer
214
UK
Hublot Big Bang 44 mm 301.PB.131.RX Good 44mm Automatic
Hublot ウブロ HUBLOT ビッグバン クロノグラフ 301.PB.131.RX 自動巻 メーカーOH済...
R 299 313
Verified Dealer
JP
Rolex Submariner Date 168000 Very good Steel 40mm Automatic
TOP
Rolex Submariner Date Tropical dial
R 310 168
Verified Dealer
61
NL
TAG Heuer Connected SBF8A8001.11FT6076 Very good Titanium 45mm Automatic South Africa, Cape Town, Western Cape
TAG Heuer Connected modular 45
R 21 999
Private Seller
ZA
Patek Philippe Golden Ellipse 3738/100G-012 Very good White gold 31.1mm Automatic
TOP
Patek Philippe Golden Ellipse 3738/100G-012
R 309 196
Verified Dealer
14
FR
Omega Flightmaster 145.013 Good Steel 43mm Manual winding South Africa, Cape Town
Omega Flightmaster
R 49 612
Private Seller
ZA
Breitling Crosswind Special J44355 Very good White gold 44mm Automatic
Breitling Crosswind White Gold Diamonds
R 326 698
Verified Dealer
1457
NL
Patek Philippe Golden Ellipse 3589 Good White gold 33.5mm Automatic South Africa, Somerset West
Patek Philippe Golden Ellipse
R 324 176
Private Seller
ZA
Omega Seamaster 2262.50 Very good Steel 36mm Quartz South Africa, Randburg
Omega Seamaster
R 27 039
Private Seller
ZA
TAG Heuer Formula 1 Quartz CAZ1014 Good Steel Quartz South Africa, Pietermaritzburg
TAG Heuer Formula 1 Quartz
R 13 000
Private Seller
ZA
Breitling Navitimer 806 Good Steel 40mm Manual winding South Africa, Pretoria
Breitling Navitimer 806
R 93 165
Private Seller
ZA
IWC Porsche Design IW3702 Very good Titanium 42mm Automatic South Africa, Harkerville
IWC 3702 serial number: 2297099
R 49 612
Private Seller
ZA
TAG Heuer Aquaracer Lady WAF1410.BA0823 Good Steel Quartz South Africa, Waterfall
TAG Heuer Aquaracer Lady
R 12 000
Private Seller
ZA
TAG Heuer Kirium WL5113 Good Steel 38mm Quartz South Africa, Waterfall
TAG Heuer Kirium
R 12 000
Private Seller
ZA
Rolex Daytona 16520 Very good Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona 16520 T Series
R 386 981
Verified Dealer
14
FR
Rolex Submariner Date 16803 Good Gold/Steel 40mm Automatic
Rolex Submariner Date Gold/steel 16803 Blue Dial
R 140 986
Verified Dealer
1457
NL
Rolex Submariner 6205 Very good Steel 37mm Automatic
TOP
Rolex Submariner ref 6205
R 853 202
Verified Dealer
214
UK
Breitling Avenger E73360 Good Titanium 44mm Quartz South Africa, Cape Town
Breitling Avenger M1 Chrono
R 49 612
Private Seller
ZA
IWC Big Pilot IW502617 Very good Rose gold 46mm Automatic
TOP
IWC Big Pilot Perpetual Calendar Saint Exupery 46mm 18K Rose...
R 469 440
Verified Dealer
542
US
Rolex Daytona 116500LN Very good Steel 40mm Automatic South Africa, Pretoria
TOP
Rolex Daytona
R 372 093
Private Seller
ZA
Breitling Navitimer GMT U13324211G1P1 New Gold/Steel 41mm Automatic
Breitling NAVITIMER 1 CHRONOGRAPH GMT 41
R 102 579
Verified Dealer
702
IT
Patek Philippe Golden Ellipse 4830J Very good Yellow gold 23mm Quartz
TOP
Patek Philippe Golden Ellipse
R 126 206
Verified Dealer
536
DE
Rolex Air King 116900 Very good Steel 40mm Automatic South Africa, Paarl
Rolex Air King
R 97 900
Verified Dealer
 
ZA
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Very good Steel 42mm Manual winding
TOP
Omega Speedmaster Moonwatch fullset 2018 - only export (NON-EU)
R 70 007
Verified Dealer
277
DE
Audemars Piguet Royal Oak Lady 67605BA.ZZ.D080SU.01 Very good Yellow gold 33mm
TOP
Audemars Piguet Royal Oak Lady (new ap service)
R 748 683
Verified Dealer
61
NL
Vacheron Constantin Overseas Dual Time 47450/B01R-9229 Good Rose gold 42mm Automatic
Vacheron Constantin オーバーシーズ デュアルタイム 47450/B01R-9229
R 672 844
Free shipping
Verified Dealer
818
JP
Patek Philippe 4815 Very good Yellow gold 21mm Quartz
TOP
Patek Philippe La Flamme” 18 ct gold with Diamond decoration...
R 253 696
Verified Dealer
214
UK
Omega Seamaster Diver 300 M 2562.80.00 Very good Steel 36mm Quartz South Africa, Randburg
TOP
Omega Seamaster Diver 300 M
R 24 788
Private Seller
ZA
Breitling Navitimer U13324211G1X1 New Gold/Steel 41mm Automatic
Breitling NAVITIMER 1 CHRONOGRAPH 41
R 99 273
Verified Dealer
702
IT
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 in New Old Stock Condition with Box & Papers
R 478 406
Free shipping
Verified Dealer
44
US
Rolex Submariner Date 116619LB Good White gold 40mm Automatic South Africa, Paarl
Rolex Submariner Date
R 450 000
Verified Dealer
ZA
Rolex Datejust 1603 Very good Steel 36mm Automatic
TOP
Rolex Datejust Sigma Dial 1603
R 75 841
Verified Dealer
14
FR
Franck Muller Conquistador Cortez 10000 H CC Unworn Steel Automatic
Franck Muller Cortez 10000 H CC Conquistador Diamond Set
Price on request
Verified Dealer
105
UK
Zenith 49.2520.400/98.R578 Very good Ceramic 45mm Automatic
TOP
Zenith El Primero 36'000 VpH Chronograph 49.2520.400/98.R578
R 114 286
Free shipping
Verified Dealer
946
US
Tudor Oysterdate Big Block 79170 Fair Steel 40mm Automatic
Tudor クロノタイム 79170
R 115 439
Free shipping
Verified Dealer
818
JP
Ulysse Nardin Dual Time 243-55 Very good Steel 42mm Automatic
TOP
Ulysse Nardin Gmt Dual Time Big Date Silver Dial
R 53 477
Free shipping
Verified Dealer
219
RO
Rolex Datejust 178278 Very good Yellow gold 31mm
Rolex President 178278 Midsize 18K Yellow Gold New Style Heavy...
R 317 963
Free shipping
Verified Dealer
99
US
Tissot PR 100 T1012071105100 New Steel 33mm Automatic
Tissot PR 100 POWERMATIC 80 LADY
R 9 431
Verified Dealer
702
IT
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 Oman Crest in New Old Stock with Box &...
Price on request
Free shipping
Verified Dealer
44
US
Audemars Piguet Royal Oak Offshore Chronograph 25721TI.OO.1000TI.01 Good Titanium Automatic South Africa, Centurion
Audemars Piguet Royal Oak Offshore Chronograph
R 280 000
Verified Dealer
ZA
Tissot Classic Dream T0334101605301 New Steel 38mm Quartz
Tissot CLASSIC DREAM
R 3 014
Verified Dealer
 
ES
Rolex GMT-Master II 16713 Very good Steel 41mm Automatic
Rolex GMT-Master II
R 153 267
Verified Dealer
176
US
Longines Conquest Classic L22864876 New Steel 29.5mm Quartz South Africa, QUMBU
Longines Conquest Classic
R 23 728
Verified Dealer
 
ZA
Breitling Chronomat Colt A17388101C1S1 New Steel 44mm Automatic
TOP
Breitling Colt Automatic A17388101C1S1 blue dial unworn
R 48 421
Free shipping
Verified Dealer
161
FR
Omega Seamaster 26365091 Very good Rose gold
TOP
Omega Seamaster Professional 18 Rosegold wavy dial
R 155 376
Verified Dealer
277
DE
Rolex Lady-Datejust 79173 Very good 26mm
Rolex As NEW Rolex Datejust Lady's Model 79173 Steel and Gold...
R 87 619
Free shipping
Verified Dealer
99
US
Rado Centrix R30036712 New Steel 38mm Automatic
Rado Centrix Automatic
R 31 834
Verified Dealer
702
IT
Rado HyperChrome Chronograph R32038152 New Steel 38.7mm Quartz
TOP
Rado Hyperchrome Chronograph Steel/ Ceramic | 38.7MM
R 28 197
Verified Dealer
365
NL
Breitling Cockpit B50 VB501022.BD41.155S Very good Titanium 46mm Quartz South Africa, Paarl
Breitling Cockpit B50
R 60 000
Verified Dealer
ZA
Zenith Port Royal 03.0550.4021 Very good Steel 36mm Automatic
TOP
Zenith El Primero Port Royal Automatic
R 62 228
Free shipping
Verified Dealer
219
RO
Rolex Yacht-Master II 116681 Very good Gold/Steel 44mm Automatic
Rolex Yacht-Master II Regatta Chronograph Stainless Steel...
R 383 530
Verified Dealer
334
UK
Longines La Grande Classique L42092127 New 24.00mm Quartz
Longines La Grande Classique de Longines Quartz White Dial...
R 15 398
Free shipping
Verified Dealer
2297
US
Rolex Day-Date 36 18238 Good Yellow gold 36mm Automatic South Africa, Johannesburg
Rolex Day-Date President 18k Yellow Gold (36mm)
R 199 999
Verified Dealer
31
ZA
Rolex Milgauss 1019 Very good Steel 40mm Automatic
TOP
Rolex Milgauss Ref 1019 with Original Punched Paper - Full Set
R 611 296
Free shipping
Verified Dealer
44
US

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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