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  • Panerai Luminor

    Panerai

    Luminor

    from R 51 429

  • Panerai Luminor 1950

    Panerai

    Luminor 1950

    from R 68 469

  • Panerai Radiomir

    Panerai

    Radiomir

    from R 48 524

  • Panerai Radiomir 1940

    Panerai

    Radiomir 1940

    from R 67 516

  • Panerai Ferrari

    Panerai

    Ferrari

    from R 49 230

  • Panerai Luminor Chrono

    Panerai

    Luminor Chrono

    from R 68 107

  • Panerai Luminor GMT Automatic

    Panerai

    Luminor GMT Automatic

    from R 65 990

  • Panerai Luminor Marina

    Panerai

    Luminor Marina

    from R 54 269

  • Panerai Radiomir Black Seal

    Panerai

    Radiomir Black Seal

    from R 52 825

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Panerai Titanium 47mm Automatic PAM 00614 new
TOP
Panerai PAM00614 LUMINOR
R 150 809
Seller
時尚站 COHERENTHK
6
HK
Panerai Steel Automatic PAM00852 new
TOP
Panerai LUMINOR SEALAND LIMITED EDITION 99 PCS
R 307 788
Seller
CONCEPT LUXURY
204
IT
Panerai Titanium 44mm Manual winding PAM 00311 pre-owned South Africa, Centurion
Panerai Luminor 1950 8 Days Chrono Monopulsante GMT
R 171 000
Seller
Topwatch SA Pty Ltd
ZA
Panerai up to R 60 000
Panerai R 60 000 - R 120 000
Panerai Titanium Automatic 0689/1000 pre-owned South Africa, Johannesburg
Panerai LUMINOR MARINA
R 74 999
Seller
The Diamond Channel
ZA
Panerai Titanium 44mm Automatic PAM 00352 pre-owned South Africa, Pretoria
Panerai Luminor Marina 1950 3 Days Automatic
R 79 900
Seller
Luxurytime South Africa
ZA
Panerai Steel 44mm Automatic PAM00090 new
Panerai Officine Panerai Luminor Power Reserve Men's Automatic...
R 101 684
Seller
Luxury Bazaar
74
US
Panerai Steel Automatic PAM 00253 pre-owned
Panerai Luminor Flyback chrono 2006 Regatta Special Editions
R 136 509
Seller
complet.co.ltd
38
JP
Panerai Titanium 47mm Manual winding PAM 00578 pre-owned
Panerai Lo Scienziato Luminor 1950 47MM Men's Watch PAM00578
R 1 473 670
Free shipping
Seller
Avi & Co NY
150
US
Panerai Steel 44mm Manual winding PAM 631 pre-owned
Panerai Luminor Marina PAM 631 PAM631, PAM00631
R 65 579
Seller
Ace Jewelers Group
48
NL
Best price
Offers from Germany, Austria, and Switzerland
Offers from Germany
Offers from Europe
Panerai Steel 42mm Manual winding PAM00512 pre-owned
Panerai PAM00512 Radomir 1940 Manual Wind SS 42MM "Sandwich...
R 83 263
Seller
European Watch Company
280
US
Panerai Ceramic 44mm Automatic PAM 00335 pre-owned South Africa, Centurion
Panerai Luminor 1950 10 Days GMT
R 185 000
Seller
Topwatch SA Pty Ltd
ZA
Panerai Steel Automatic F6654 pre-owned South Africa, Johannesburg
Panerai Ferrari
R 59 999
Seller
The Diamond Channel
ZA
Panerai Steel 40mm Automatic PAM00074 pre-owned
Panerai Luminor Chrono Stahl PAM00074
R 98 328
Seller
CW CologneWatch GmbH
266
DE
Panerai Titanium 52mm Manual winding PAM00603 new
Panerai Officine Panerai Mare Nostrum Titanio PAM00603
R 434 737
Seller
Luxury Bazaar
74
US
Panerai Steel 44mm Automatic PAM 00332 pre-owned
Panerai Luminor1950 PVD Regatta 2009 Special Editions
R 178 297
Seller
complet.co.ltd
38
JP
Panerai Steel 44mm Automatic PAM 00104 pre-owned
Panerai Luminor Marina Automatic
R 55 955
Seller
Eco Ring Hong Kong Limited
 
HK
Panerai Steel 44mm Automatic PAM00196 new
Panerai Luminor Chronograph Daylight Watch PAM00196
R 125 248
Free shipping
Seller
Avi & Co NY
150
US
Panerai Steel 44mm Manual winding PAM00005 pre-owned
Panerai Luminor Marina Base
R 76 988
Seller
Juwelier Burger, since 2001
1031
NL
Panerai Rose gold 42mm Automatic PAM00684 pre-owned
Panerai PAM00684 Luminor Submersible Rose Gold 42MM (31478)
R 331 579
Seller
European Watch Company
280
US
Panerai Steel 47mm Manual winding PAM 00217 pre-owned South Africa, Centurion
Panerai Special Editions
R 192 400
Seller
Topwatch SA Pty Ltd
ZA
Panerai Ceramic 44mm Automatic PAM 00438 pre-owned South Africa, Johannesburg
Panerai Luminor 1950 3 Days GMT Automatic
R 144 999
Seller
The Diamond Channel
ZA
Panerai Rose gold 42mm Automatic PAM00684 pre-owned
Panerai Submersible Rosegold PAM00684
R 328 143
Seller
CW CologneWatch GmbH
266
DE
Panerai Steel 47mm Manual winding PAM00372 new
Panerai Officine Panerai Luminor 1950 3 Days PAM00372
R 106 105
Seller
Luxury Bazaar
74
US
Panerai Titanium 47mm Automatic PAM 00343 pre-owned
Panerai Radiomir Regatta 2010 Special Editions
R 164 368
Seller
complet.co.ltd
38
JP
Panerai Titanium 47mm Manual winding PAM 00670 new
Panerai Luminor 1950 8 Days GMT
R 305 668
Seller
Watches4me
37
CH
Panerai Titanium 47mm Automatic PAM00389 new
Panerai Luminar Submersible 1950 Amagnetic Titanium Watch...
R 162 091
Free shipping
Seller
Avi & Co NY
150
US
Panerai Steel 44mm Automatic PAM01090 new
Panerai Luminor Power Reserve 44mm – Pam01090
R 86 181
Seller
Mall of the Watch
1393
MC
Panerai Steel 44mm Automatic PAM00024 PAM 24 pre-owned
Panerai Luminor Submersible
R 69 765
Seller
Juwelier Burger, since 2001
1031
NL
Panerai Steel 42mm Manual winding PAM00716 pre-owned
Panerai PAM00716 Mare Nostrum Acciaio PAM 716 (30908)
R 102 421
Seller
European Watch Company
280
US
Panerai Steel 44mm Automatic PAM00104 pre-owned
Panerai Luminor Marina Automatic 44MM PAM104 Like New PAM00104 -
R 54 171
Seller
ChronoCash
871
DE
Panerai Steel 40mm Automatic PAM00537 pre-owned
Panerai Luminor 1950 3 Days GMT Power Reserve Stahl PAM00537
R 111 460
Seller
CW CologneWatch GmbH
266
DE
Panerai Steel 47mm Manual winding PAM00662 new
Panerai Officine Panerai Radiomir 1940 3 Days Acciaio - 47mm...
R 101 684
Seller
Luxury Bazaar
74
US
Panerai Steel 47mm Automatic PAM972 / PAM00972 / PAM 972 new
TOP
Panerai Luminor Firenze 1950 PAM 972 Limited Edition
R 699 295
Seller
Private Seller
 
DE
Panerai Titanium 47mm Automatic PAM 00389 pre-owned
Panerai Luminor Submersible 1950 3 Days Automatic
R 126 398
Seller
OTWG
23
DE
Panerai Steel 44mm Automatic PAM00858 new
Panerai LUMINOR 1950 SEALAND 3 DAYS AUTOMATIC ACCIAIO 44MM...
R 359 564
Free shipping
Seller
Avi & Co NY
150
US
Panerai Steel 45mm Manual winding PAM00183 pre-owned
Panerai Radiomir Manual Black Seal
R 64 469
Seller
Iconic Watches
121
UK
Panerai Steel 44mm Automatic PAM00188 PAM 188 pre-owned
Panerai Luminor Daylight 44 Chrono
R 110 804
Seller
Juwelier Burger, since 2001
1031
NL
Panerai Titanium 44mm Automatic PAM00171 pre-owned
Panerai PAM00171 Luminor Power Reserve SS / Titanium (31315)
R 96 526
Seller
European Watch Company
280
US
Panerai Steel 44mm Manual winding PAM00795 new
Panerai Luminor 8 Days Power Reserve 44 mm – Pam00795
R 77 152
Seller
Mall of the Watch
1393
MC
Panerai Steel 44mm Automatic PAM00243 pre-owned
Panerai Submersible 1000m Stahl PAM00243
R 106 536
Seller
CW CologneWatch GmbH
266
DE
Panerai 47mm Manual winding PAM00784 pre-owned
Panerai Officine Panerai Radiomir 1940 Limited Edition Two...
R 677 821
Seller
Luxury Bazaar
74
US
Panerai Ceramic 45mm Automatic PAM00505 pre-owned
Panerai Radiomir Composite Black Seal 3 Days PAM00505
R 81 053
Seller
LuxWatch.Com
50
US
Panerai Steel 44mm Manual winding PAM 00112 pre-owned
TOP
Panerai Luminor Base PAM00112/PAM112
R 50 308
Seller
Private Seller
 
UK
Panerai Steel 45mm Automatic PAM00183 new
Panerai Radiomir Black Seal Logo 45mm Stainless Steel Watch...
R 81 038
Free shipping
Seller
Avi & Co NY
150
US
Panerai Steel pre-owned
Panerai -
Price on request
Seller
Steiner Maastricht
285
NL
Panerai Steel 44mm Automatic PAM00024 PAM 24 pre-owned
Panerai Luminor Submersible
R 86 181
Seller
Juwelier Burger, since 2001
1031
NL
Panerai Steel 44mm Automatic PAM328 pre-owned
Panerai PAM328 Luminor Marina 1950 3 Days 44mm (31090)
R 87 684
Seller
European Watch Company
280
US
Panerai Steel 42mm Automatic PAM 00682 pre-owned
Panerai Luminor Submersible 1950 3 Days Automatic
R 98 737
Free shipping
Seller
Nashville Watch LLC
71
US
Panerai Steel 42mm Manual winding PAM00003 pre-owned
Panerai Luminor Marina Stahl PAM00003
R 65 497
Seller
CW CologneWatch GmbH
266
DE
Panerai Titanium 47mm Manual winding PAM 00368 pre-owned
Panerai Officine Panerai Luminor 1950 Left Hand PAM 00368
R 154 737
Seller
Luxury Bazaar
74
US
Panerai Steel 45mm Automatic FER00004 pre-owned
Panerai Ferrari Granturismo Chronograph FER00004
R 54 526
Seller
LuxWatch.Com
50
US
Panerai Bronze 47mm Automatic 671 new
Panerai Pam 671 Bronzo Luminor Submersible 1950 3 Days With...
R 434 737
Seller
Watch Expo
 
US
Panerai Steel 47mm Manual winding PAM00249 new
Panerai Radiomir 1936 Stainless Steel Limited Edition Watch...
R 198 933
Free shipping
Seller
Avi & Co NY
150
US
Panerai Steel 44mm Manual winding PAM 00233 pre-owned
Panerai Luminor 1950 8 Days GMT PAM0233 PAM 233
R 145 895
Free shipping
Seller
CJ Charles Jewelers
8
US
Panerai Steel 44mm Automatic Pam 00086  PAM 86 pre-owned
Panerai Luminor Marina pam 00086
R 67 303
Seller
Juwelier Burger, since 2001
1031
NL
Panerai Steel 44mm Automatic PAM00028 pre-owned
Panerai PAM00028 Luminor Power Reserve PVD "Arrow Hand" (31248)
R 116 421
Seller
European Watch Company
280
US
Panerai Steel 44mm Manual winding PAM 00113 pre-owned
Panerai Luminor Marina
R 57 038
Seller
Watches4me
37
CH
Panerai Steel 43mm Automatic PAM00213 pre-owned
Panerai Luminor Rattrapante 1950 Stahl PAM00213
R 144 291
Seller
CW CologneWatch GmbH
266
DE
Panerai Steel 47mm Manual winding PAM00422 new
Panerai Officine Panerai Luminor Marina 1950 3 Days PAM00422
R 110 526
Seller
Luxury Bazaar
74
US
Panerai Steel 44mm Manual winding PAM00634 new
Panerai Luminor Base Logo Acciaio - 44mm Paneristi Lim Ed...
R 81 913
Seller
schreiter-muenchen.de
300
DE
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Panerai: The Cult Brand from Italy

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches.

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.

Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.

The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

  • Panerai Luminor

    Panerai Luminor

  • Panerai Luminor Due

    Panerai Luminor Due

  • Panerai Radiomir

    Panerai Radiomir

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.

You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.

Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.

You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

  • Panerai Luminor Marina

    Panerai Luminor Marina

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.

You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.

Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.

The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

Panerai Luminor 1950 Collection Highlights

  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days
  • Panerai Luminor 1950

    Panerai Luminor 1950

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.

Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 

  • Panerai Radiomir 8 Days

    Panerai Radiomir 8 Days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.

The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.

One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

  • Panerai Radiomir 1940

    Panerai Radiomir 1940

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.

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