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Panerai

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Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches. More

  • More than 300,000 watches
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  • Luminor
    (2251)
  • Luminor 1950
    (2448)
  • Radiomir
    (1071)
  • Radiomir 1940
    (642)
  • Ferrari
    (139)
  • Luminor Chrono
    (102)
  • Luminor GMT Automatic
    (167)
  • Luminor Marina
    (374)
  • Radiomir Black Seal
    (194)
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Panerai 45,00mm Manual winding 2016 new Special Editions Black
TOP
Panerai Radiomir Black Seal Ceramica Istanbul Boutique
R 166,052
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
199
PL
Panerai 44mm Manual winding 2019 new Luminor (Submodel) Brown
TOP
Panerai Luminor 8 Days Power Reserve Titanio 44 Ref. PAM00797
R 98,092
Seller
Uhren2000 GmbH
401
DE
Panerai 42mm Automatic new Luminor Due Champagne
TOP
Panerai Luminor Due 3 Days Automatic Acciaio 42 mm
R 92,771
Seller
WatchesofMayfair.com
584
UK
Panerai up to R 60,000
Panerai R 60,000 - R 120,000
Panerai 47mm Manual winding pre-owned Special Editions Black
Panerai Special Editions
R 175,000
Seller
Topwatch SA Pty Ltd
ZA
Panerai 45mm Automatic 2017 pre-owned Luminor Due Blue
Panerai Luminor Due Titanium
R 140,986
Seller
chronostars
13
AT
Panerai Chronometer 44mm Manual winding 2000 pre-owned Luminor Marina Black
Panerai Luminor Marina 44 Black Diver
R 64,840
Seller
Juwelier Burger, since 2001
959
NL
Panerai 40mm Automatic 2009 pre-owned Luminor Marina Automatic Black
Panerai Luminor Marina
R 73,984
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
500
DE
Panerai 47mm Automatic pre-owned Luminor Submersible 1950 3 Days Automatic Black
Panerai Luminor Submersible 1950 3 Days Automatic Titanium
R 130,583
Seller
Ticking Way
 
US
Panerai 47mm Automatic pre-owned Luminor Submersible 1950 3 Days Automatic Black
Panerai Luminor Submersible 1950 3 Days Automatic
R 163,321
Free shipping
Seller
Hour Early, LLC
 
US
Best price
Offers from Germany, Austria, and Switzerland
Offers from Germany
Offers from Europe
Panerai 44mm Manual winding pre-owned Luminor Marina Black
Panerai Luminor Marina
R 123,030
Free shipping
Seller
AFAD SRL
 
IT
Panerai Chronograph 44mm Manual winding 2011 pre-owned Luminor 1950 8 Days Chrono Monopulsante GMT Brown
Panerai Luminor 1950 8 Days Chrono Monopulsante GMT
R 179,557
Seller
Dual-Time
26
FR
Panerai 38mm Automatic new Luminor Due Grey
TOP
Panerai Luminor Due 3 Days Automatic Acciaio 38 mm
R 86,952
Seller
WatchesofMayfair.com
584
UK
Panerai 44mm Manual winding pre-owned Luminor 1950 8 Days GMT Brown
Panerai Luminor 1950 8 Days GMT
R 225,000
Seller
Topwatch SA Pty Ltd
ZA
Panerai 44mm Manual winding 2010 pre-owned Luminor Marina Black
Panerai Pre-Owned Luminor Marina Logo Limited Edition PAM 631
R 63,860
Seller
WatchBox CH
69
CH
Panerai Chronometer 44mm Automatic 2011 pre-owned Luminor Submersible Black
Panerai Luminor Submersible
R 95,598
Seller
Juwelier Burger, since 2001
959
NL
Panerai 44mm Manual winding 2015 pre-owned Radiomir Black Seal Black
Panerai Radiomir Black Seal
R 64,840
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
500
DE
Panerai 44mm Automatic pre-owned Luminor 1950 10 Days GMT Black
Panerai Luminor 1950 10 Days GMT Ceramica
R 190,773
Seller
Ticking Way
 
US
Panerai 45mm Manual winding new Radiomir Black Seal Black
Panerai Radiomir Black Seal
R 51,382
Seller
Daniele Trissi
34
US
Panerai 47mm Manual winding pre-owned Luminor 1950 3 Days Power Reserve Black
Panerai Luminor 1950 3 Days Power Reserve
R 84,780
Free shipping
Seller
Hour Early, LLC
 
US
Panerai 40mm Automatic pre-owned Luminor Marina Automatic Blue
Panerai Luminor Marina Automatic Sports Watch 40mm Steel PAM00120
R 87,936
Free shipping
Seller
Zadok Jewelers
44
US
Panerai 40mm Automatic pre-owned Luminor Marina Black
Panerai Luminor Marina OP 560
R 58,024
Seller
Henry´s Auktionshaus AG
DE
Panerai Chronograph 44mm Manual winding pre-owned Luminor 1950 8 Days Chrono Monopulsante GMT Brown
Panerai Luminor 1950 8 Days Chrono Monopulsante GMT
R 171,000
Seller
Topwatch SA Pty Ltd
ZA
Panerai 44mm Manual winding 2017 new Luminor Marina Brown
Panerai Luminor Marina Logo Acciaio Limited - PAM00632
R 76,478
Free shipping
Seller
Watches.de - Mercurius Trading Ltd.
156
CH
Panerai Chronometer 44mm Automatic 2014 pre-owned Luminor Submersible Black
Panerai Luminor Submersible
R 87,285
Seller
Juwelier Burger, since 2001
959
NL
Panerai 44mm Automatic 2016 pre-owned Luminor Marina 1950 3 Days Automatic Black
Panerai Luminor Marina 1950 3 Days Titan
R 96,429
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
500
DE
Panerai 44mm Manual winding pre-owned Luminor Marina 8 Days White
Panerai Luminor Marina 8 Days
R 73,182
Seller
Ticking Way
 
US
Panerai Chronometer 44mm Automatic pre-owned Luminor Power Reserve Black
Panerai PAM00090 Luminor Power Reserve Black Dial 44MM SS (30754)
R 73,256
Seller
European Watch Company
242
US
Panerai 40mm Automatic 2000 pre-owned Luminor Marina Black
Panerai Pre-Owned Luminor Marina PAM 129
R 219,474
Seller
WatchBox CH
69
CH
Panerai 47mm Automatic pre-owned Luminor Submersible 1950 3 Days Automatic Black
Panerai Luminor Submersible Antimagnetic Automatic 47mm...
R 120,380
Free shipping
Seller
Zadok Jewelers
44
US
Panerai 44mm Automatic 2013 pre-owned Luminor 1950 3 Days GMT Automatic Black
Panerai Luminor 1950 3 Days GMT Automatic
R 82,945
Free shipping
Seller
Hour Early, LLC
 
US
Panerai 47mm Manual winding 2005 pre-owned Special Editions Black
Panerai Special Editions
R 192,400
Seller
Topwatch SA Pty Ltd
ZA
Panerai 48mm Manual winding new Special Editions Black
Panerai Tourbillon GMT Ceramica Luminor 1950 - PAM00396
R 822,972
Free shipping
Seller
Watches.de - Mercurius Trading Ltd.
156
CH
Panerai 47mm Manual winding 2014 pre-owned Radiomir 1940 3 Days Black
Panerai Radiomir 1940 3-Days Acciaio 47 MM
R 80,219
Seller
Juwelier Burger, since 2001
959
NL
Panerai 44mm Manual winding 2001 pre-owned Luminor Base Black
Panerai Luminor Panerai
R 70,659
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
500
DE
Panerai 44mm Automatic 2018 pre-owned Luminor 1950 3 Days Chrono Flyback
Panerai Luminor 1950 PCYC 3 Days Chrono Flyback Automatic Acciaio
R 145,264
Seller
Ticking Way
 
US
Panerai 47mm Automatic pre-owned Special Editions Green
Panerai PAM00507 Luminor Submersible 1950 BRONZO 3 Days...
R 321,504
Seller
European Watch Company
242
US
Panerai 47mm Automatic 2010 pre-owned Special Editions Blue
Panerai Pre-Owned Luminor Submersible 1950 3-Days PAM 671
R 410,321
Seller
WatchBox CH
69
CH
Panerai 44mm Automatic 2009 pre-owned Luminor Marina 1950 3 Days Automatic
Panerai Luminor Marina 1950 3 Days Automatic
R 84,334
Seller
Watchattitude
50
CH
Panerai 47mm Manual winding 2017 pre-owned Luminor 1950 (Submodel) Black
Panerai Luminor 1950 Maker: Model: Luminor 1950 Reference:...
R 80,743
Seller
Paul Duggan Co., Inc
92
US
Panerai Chronometer 45mm Manual winding 2017 pre-owned Radiomir Black Seal Black
Panerai Radiomir Black Seal Stahl Steel B+P TOP
R 54,699
Seller
Luxus Ritter Germany GmbH
106
DE
Panerai 47mm Manual winding new Special Editions
Panerai Lo Scienziato Tourbillon GMT Luminor 1950 Titanium -...
R 1,815,526
Free shipping
Seller
Watches.de - Mercurius Trading Ltd.
156
CH
Panerai Chronometer 44mm Automatic 2000 pre-owned Luminor Submersible Black
Panerai Luminor Submersible
R 70,659
Seller
Juwelier Burger, since 2001
959
NL
Panerai Chronometer 48mm Automatic 2009 pre-owned Special Editions Black
Panerai Luminor Submersible 2500 Meter
R 199,508
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
500
DE
Panerai 44mm Automatic pre-owned Luminor 1950 3 Days Chrono Flyback Black
Panerai Luminor Flyback 1950
R 103,911
Seller
TIMELOUNGE Uhren- und Schmuckhandel GmbH
 
AT
Panerai 44mm Manual winding new Luminor Base Logo Black
Panerai LUMINOR BASE LOGO PAM 1000 Black Dial 44mm Carica Manuale
R 66,337
Free shipping
Seller
SORELLE RONCO
1445
IT
Panerai 44mm Automatic 2010 pre-owned Luminor Marina 1950 3 Days Automatic White
Panerai Pre-Owned Luminor Marina 1950 3-Days PAM 499
R 87,349
Seller
WatchBox CH
69
CH
Panerai 44mm Manual winding 2004 pre-owned Luminor Base Black
Panerai Luminor Base PAM 112 top condition box and papers
R 74,799
Seller
Watch-Lounge.de
343
DE
Panerai 40mm Automatic 2005 pre-owned Luminor Marina Automatic
Panerai Luminor Marina Pam00050 Overhaul
R 66,580
Seller
Watchattitude
50
CH
Panerai 44mm Automatic 2016 pre-owned Luminor 1950 3 Days GMT Automatic Black
Panerai Luminor 1950 GMT Ceramic Black 44MM Like New Service...
R 124,693
Seller
ChronoCash
753
DE
Panerai 47mm Automatic pre-owned Special Editions Green
Panerai Submersible Luminor 1950 3 Days Power Reserve Automati...
R 453,881
Free shipping
Seller
Watches.de - Mercurius Trading Ltd.
156
CH
Panerai Chronometer 45mm Manual winding 2015 pre-owned Radiomir Black Seal Black
Panerai Radiomir Black Seal Logo
R 60,684
Seller
Juwelier Burger, since 2001
959
NL
Panerai 47mm Manual winding 2012 pre-owned Radiomir 3 Days 47mm Black
Panerai Radiomir Composite 3 Days
R 103,911
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
500
DE
Panerai 44mm Automatic 2006 pre-owned Luminor Chrono Black
Panerai Luminor Daylight Chrono
R 98,923
Seller
TIMELOUNGE Uhren- und Schmuckhandel GmbH
 
AT
Panerai 42mm Automatic 2015 pre-owned Luminor Marina 1950 3 Days Automatic Black
Panerai PAM392 Luminor Automatic SS Black Dial 42MM (30941)
R 80,009
Seller
European Watch Company
242
US
Panerai 47mm Manual winding 2010 pre-owned Radiomir 1940 3 Days Green
Panerai Pre-Owned Radiomir 1940 3-Days Acciaio Limited...
R 204,793
Seller
WatchBox CH
69
CH
Panerai 42mm Automatic new Luminor Due Black
Panerai Luminor Due 3 Days Automatic 42mm – Pam00904
R 74,816
Seller
Mall of the Watch
1220
MC
Panerai 44mm Automatic 2007 pre-owned Luminor 1950 3 Days Chrono Flyback
Panerai Luminor 1950 Chrono Rattrapante
R 113,925
Seller
Watchattitude
50
CH
Panerai 44mm Automatic 2000 pre-owned Luminor Submersible Black
TOP
Panerai Luminor Submersible
R 72,305
Seller
Private Seller
 
ES
Panerai 47mm Manual winding 2016 new Special Editions Black
Panerai Luminor 1950 3 Days Titanium DLC - PAM00617 Special...
R 212,809
Free shipping
Seller
Watches.de - Mercurius Trading Ltd.
156
CH
Panerai Chronometer 44mm Manual winding 2004 pre-owned Luminor Marina Black
Panerai Luminor Marina Destro Left Hand
R 105,573
Seller
Juwelier Burger, since 2001
959
NL
Panerai 45mm Manual winding 2013 pre-owned Radiomir 8 Days Black
Panerai Radiomir 8 Days
R 133,006
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
500
DE
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Panerai: The Cult Brand from Italy

Panerai watches combine Italian design with Swiss watchmaking art. The timepieces' distinctive look is famous worldwide. Models with a tourbillon and minute repeater are the highlights of these haute horlogerie watches.

Highlights

  • Most popular luxury watches: Panerai Luminor and Radiomir
  • Originally developed for elite Italian combat divers
  • Distinctive cushion-shaped cases
  • Distinctive crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve lasting up to 10 days (240 hours)

Panerai: A Harmonious Combination of Haute Horlogerie and Design

Those who wear a Panerai on their wrist, calls attention to themselves with the watch's unique design. These impressive, large watches are descendants of models from the 1930s and 1950s. During this time, Panerai supplied the Italian Marines with their diving instruments. The crown protection on Luminor models is particularly striking. When closed, the frame around the crown presses down against it, securing it against the case and making it water resistant.

Actor Sylvester Stallone purchased a Slytech, a special Luminor series, for shooting the film Daylight. Arnold Schwarzenegger, action hero and the Terminator, is also a fan of this Italian brand. He wore a Luminor Marina in the film Eraser.

The Radiomir comes without any crown protection. The watch was Panerai's first and it has been part of their product palette since 1936. Officine Panerai – the company's full name – originally developed the watch for the Italian military. The 47-mm case brings the Rolex Oyster to mind, as the Panerai was based on this watch.

Today, Panerai divides their watches into five collections:

The 1940 and 1950 series pay homage to each respective decade and consist of retro watches with specific design characteristics. Panerai also offers chronographs, GMT watches, manual watches, and automatic watches, as well as complicated models with a tourbillon. One watchmaking highlight is the Radiomir 1940 Minute Repeater Carillon Tourbillon GMT Oro Rosso with a GMT function, tourbillon, and minute repeater.

  • Panerai Luminor

    Panerai Luminor

  • Panerai Luminor Due

    Panerai Luminor Due

  • Panerai Radiomir

    Panerai Radiomir

Which movements does Panerai use?

Since 2005, Panerai has belonged to a select group of Swiss watch manufacturers that produce their own calibers. They had previously used calibers from other companies for their watches. Most were from the manufacturer ETA, part of the Swatch Group. The caliber Valjoux 7750 (without a chronograph function) and the manual caliber Unitas 6497 were frequently used. Today, Panerai produces a multitude of their own movements. Their repertoire includes simple manual calibers, chronograph calibers, and complicated movements with tourbillons and minute repeaters. Panerai's specialties are movements with long-lasting power reserves ; some lasting up to 10 days. Their first in-house caliber was the P.2002, which they presented in 2005. Their production facility has been located in the Swiss town of Neuchâtel since 2002.

How much do Panerai watches cost?

Prices for Panerai watches range from a few thousand to hundreds of thousands of euros. One of the most expensive models is the 18-karat red gold Panerai Radiomir 1940 Minute Repeater Carillon Tourbillon GMT. Thanks to its skeletonized in-house caliber P.2005/MR, you can view the tourbillon from both the front and back sides. The highlight of this model is its minute repeater, which you start with a push-piece at 8 o'clock. Three tiny hammers chime the hours, 10-minute intervals, and the individual minutes. If you want to enjoy this melodious watch, be prepared to spend over 300,000 euros.

You can purchase the Lo Scienziato - Luminor 1950 Tourbillon GMT for around 115,000 euros. This skeletonized watch is available in titanium or ceramic (without a minute repeater). If you're looking for an affordable entry into the world of Panerai watches, then the Luminor Base Logo Acciaio or the Radiomir Black Seal Logo Acciaio are good choices. Both cost around 3,500 euros new.

Panerai Watches Price Overview

Model Features Price (approx.)
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, Ref. PAM00600 Minute repeater, tourbillon, GMT, 4-day power reserve 300,000 euros
Lo Scienziato - Luminor 1950 Tourbillon GMT, Ref. PAM00578 Tourbillon, GMT, power reserve display, 6-day power reserve 115,000 euros
Luminor Submersible 1950 3 Days Automatic Bronzo, Ref. PAM00382 Bronze case, rotatable bezel, small seconds, date, 3-day power reserve 30,000 euros
Luminor Marina 8 Days Oro Rosso, Ref. PAM00511 Red gold case, small seconds, 8-day power reserve 15,000 euros
Radiomir 3 Days Automatic Oro Rosso, Ref. PAM00573 Red gold case, small seconds, 3-day power reserve 16,000 euros
Luminor Submersible 1950 Carbotech 3 Days Automatic, Ref. PAM00616 Carbon case, small seconds, rotatable bezel, date, 3-day power reserve 15,000 euros
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio, Ref. PAM00526 Flyback chronograph, regatta countdown, 3-day power reserve 12,000 euros
Radiomir 10 Days GMT Automatic Acciaio, Ref. PAM00323 GMT, date, small seconds, power reserve display, 10-day power reserve 8,500 euros
Luminor 1950 3 Days Acciaio, Ref. PAM00372 Hours, minutes, 3-day power reserve 6,300 euros
Luminor Submersible Automatic, Ref. PAM00024 Automatic, small seconds, date, rotatable bezel 5,500 euros
Luminor Marina 8 Days Acciaio, Ref. PAM00510 Small seconds, 8-day power reserve 4,700 euros
Luminor Marina Logo Acciaio, Ref. PAM01005 Small seconds, 56-hour power reserve 3,800 euros
Radiomir Black Seal Logo Acciaio, Ref. PAM00380 Small seconds, 56-hour power reserve 3,500 euros
Luminor Base Logo Acciaio, Ref. PAM00630 Hours, minutes, 56-hour power reserve 3,500 euros

Panerai Luminor and Its Iconic Crown-Protecting Bridge

The Luminor is, without a doubt, one of the most famous watches in the world. Its distinctive crown-protecting bridge is its main, distinctive feature. Most versions have a case diameter of 44 mm, making these diving watches the perfect fit for a larger wrist.

Standard versions are known as the Luminor Base Logo Acciaio and have only two hands to display the hour and minutes. New, they cost around 3,500 euros. Top Luminor Marina models made of 18-karat red gold with an 8-day power reserve (192 hours) cost around 15,000 euros new. You can purchase a new stainless steel Luminor Marina for much less, around 3,800 euros. If you want a model that runs for longer than a week before needing to be wound again, you should be prepared to spend around 4,700 euros for the 8-day version. The diving watch version is available new for around 5,500 euros.

You can purchase a pre-owned Luminor, such as a Base or Marina, for around 3,200 euros. Gold variants cost around 13,000 euros, while limited editions can cost over 20,000 euros. Panerai Luminors have the advantage that they maintain their value over the years.

  • Panerai Luminor Marina

    Panerai Luminor Marina

Panerai Luminor 1950: Retro Design

Watches from the Panerai Luminor 1950 collection were inspired by vintage watches that Panerai made for the combat divers of the Italian Marines in the mid-20th century. The watch that most closely resembles the original version is reference number PAM00372. It features a 47-mm stainless steel case, crown-protecting bridge, and a so-called sandwich dial. A sandwich dial is made up of two discs set on top of each other. The bottom disc contains luminous material while the upper disc has corresponding cutouts for the numerals and indices. This large timepiece is most suitable for bigger wrists, and its aged, dark brown calf leather strap emphasizes its retro design.

You can purchase new models with reference number PAM00372 for around 6,300 euros, while the prices for pre-owned models start at around 5,300 euros. One of the introductory models in this collection is the 44-mm Luminor Marina 1950 3 Days Automatic Acciaio (PAM00351). You can buy pre-owned models for less than 5,000 euros, while new versions cost about 5,700 euros.

Highlights of this series are intricate flyback or double chronographs. Regatta chronographs, which have a countdown function, are also available. The Luminor 1950 Regatta 3 Days Chrono Flyback Automatic Titanio (PAM00526) was made for yachtsmen and costs around 12,000 euros new. Pre-owned models are rare, seeing as the watch is still a relatively new model.

The Luminor Submersible 1950 3 Days Automatic Bronzo (PAM00382) is especially treasured by collectors. The bronze watch was introduced in 2011 as a limited edition with a run of 1,000 pieces. Within a very short time, the value of the watch had significantly increased. You should be prepared to spend around 30,000 euros on a pre-owned watch in good condition. This also applies to the watch's successor (PAM00507), which was introduced two years later. Panerai released the third version of this bronze watch in 2017, again limiting it to 1,000 pieces. Thus, it's quite likely that the value of this diving watch will increase quickly over the next few months.

Panerai Luminor 1950 Collection Highlights

  • Flyback and double chronographs
  • Models with ceramic or carbotech cases
  • Regatta chronographs with countdown functions
  • Power reserves lasting up to 10 days
  • Panerai Luminor 1950

    Panerai Luminor 1950

The Radiomir: Panerai's First Wristwatch

Panerai introduced the first Radiomir watches to the market in 1936. The timepieces were originally meant for the Marines. The design of current models is heavily reminiscent of the originals; they both have large cases ranging between 45 and 47 mm.

Above all, the Radiomir California 3 Days Acciaio (PAM00424) is a homage to the 1930s timepieces. The "California" in its name refers to its so-called California dial, which uses Roman numerals as hour markers on the top half and Arabic numerals on the bottom half. It also features a cushion-shaped case, an unprotected cone-shaped crown, and thin wire loop strap attachments. The Radiomir California is available for 4,800 euros pre-owned in very good condition; new, this retro watch costs around 5,400 euros. The 45-mm Radiomir Black Seal is a bit more affordable, costing only 3,500 euros pre-owned and 4,000 euros new.
 

  • Panerai Radiomir 8 Days

    Panerai Radiomir 8 Days

1940s Style Radiomir 1940

Panerai revised the Radiomir's case in the 1940s. Its predecessor's cushion-shaped case, as well as the thin wire loop strap attachments, were old news. The new version was 47 mm in diameter and had horn-shaped lugs for improved stability. The sandwich dial featured four Arabic numerals at 12, three, six, and nine o'clock. Panerai used stick indices for the remainder of the hour markers.

The current models in the Radiomir 1940 collection are reminiscent of diving watches from the 1940s. The case diameter ranges from 42 to 47 mm. The smallest versions are suitable as women's watches, especially those made of 18-karat red gold. One such model is the Radiomir 1940 Oro Rosso (PAM00513), which costs about 12,000 euros new. The 45-mm gold version (PAM00573), as well as the 47-mm gold version (PAM00515), are more suitable for men. Both cost around 16,000 euros.

One highlight of this collection is the Radiomir 1940 10 Days GMT Automatic Oro Rosso, which features a GMT function, automatic movement, power reserve, date display, and 24-hour display. Like its name suggests, the watch has enough energy to last 10 days after it's fully wound. You can purchase this timepiece for around 32,000 euros on Chrono24.

  • Panerai Radiomir 1940

    Panerai Radiomir 1940

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because all original documents from this time were destroyed in a flood in 1966, it's difficult to reconstruct the company's exact history. What is known for sure, however, is that the company's sign bore the words Orologeria Svizzera (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies such as Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. In order to keep import taxes as low as possible, the watches were delivered as individual pieces. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines as well as the Italian royal family.

Working Together with the Italian Marines

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai worked on developing fluorescent devices together with Lieutenant Carlo Ronconi. Since the new luminous material was radium-based, it also glowed in the dark. The term Radiomir first appeared in 1916 on a French registered patent. The word is a combination of the Italian words radio (radium) and mira (sight). In the years following, Panerai delivered compasses, barometers, bathometers, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed an unmistakable mark of their brand that remains iconic today: the half-moon crown-protecting bridge. This distinctive type of crown protection is still featured on today's Luminor models. The luminous material Luminor, made from tritium, was brand new at the end of the 1940s and replaced the radioactive material Radiomir.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They were inspired by the demands of the military and more recently, action stars such as Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. Thanks to these funds, doors were opened to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star cooks, and managers of all kinds.

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