15 557 listings including promoted listings
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TAG Heuer Aquaracer
Professional 200 Solargraph
R27 790
+ R1 900 for shipping
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TAG Heuer Aquaracer 300M
WAF1110 Quartz Steel Fair
R9 936
+ R1 266 for shipping
TAG Heuer 2000
Professional Box only
R5 000
Plus shipping
Private Seller
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TAG Heuer Formula 1 Quartz
Chronograph X Red Bull Racing Blue Dial Rubber Strap CAZ101AL 43mm (2024)
R28 999
Free shipping
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TAG Heuer Monaco Calibre 6
WW2110.FC6177
R31 383
Free shipping
Promoted
TAG Heuer Carrera
Chronograph Year Of The Dragon TAG Heuer Carrera Chrono Year of the Dragon
R116 781
Plus shipping
Private Seller
Popular
TAG Heuer Aquaracer 300M
WAY111A.BA0928
R22 231
+ R1 040 for shipping
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TAG Heuer
S/EL Quartz Chronograph Full Set Ayrton Senna Excellent Condition
R99 795
+ R3 376 for shipping
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TAG Heuer Carrera Calibre 16
CV2014 Black Dial 2011
R40 130
+ R3 185 for shipping
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TAG Heuer Aquaracer 300M
WAY2012.BA0927
R23 490
+ R2 347 for shipping
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TAG Heuer Aquaracer 300M
Calibre 5 Blue Dial WAY201B.FT6150
R24 694
+ R1 900 for shipping
Promoted
TAG Heuer Carrera
Chronograph Extreme Sport Tag Heuer 18k Rose Gold & Ti Manufacture Mvmt NEW with box/papers!
R193 594
Plus shipping
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TAG Heuer Aquaracer 300M
WAY111A
R23 049
+ R4 610 for shipping
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TAG Heuer
Professional 1000 980-013N Vintage - Inventory 6435
R16 577
+ R3 301 for shipping
TAG Heuer Monaco
CW2111.FC6171
R42 500
Plus shipping
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TAG Heuer Carrera Calibre 16
CV2A10
R27 000
Plus shipping
Private Seller
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TAG Heuer Carrera Calibre 16
CV2013
R30 638
+ R2 347 for shipping
Promoted
TAG Heuer Carrera
Seafarer X Hodinkee Carrera Chronograph Full Set Box Papers! Beautiful watch!
R119 763
Plus shipping
Private Seller
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TAG Heuer Aquaracer 300M
WAY1110.BA0928
R13 246
Free shipping
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TAG Heuer Aquaracer 300M
Ungetragene Aquaracer Professional 300M 43mm
R54 144
+ R5 308 for shipping
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TAG Heuer Formula 1 Quartz
CAZ1010.BA0842 Quartz 2019 Good
R15 576
+ R886 for shipping
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TAG Heuer Monaco
CW2111
R53 061
+ R4 225 for shipping
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TAG Heuer Monaco Calibre 11
Chronograph Blue and White Dial S/Steel Black Leather Strap CAW211D-0 39mm (2015)
R74 999
Free shipping
Promoted
TAG Heuer Carrera
Calibre Heuer 02 Full set extra band
R73 665
Plus shipping
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TAG Heuer Carrera Calibre 16
Chronograph
R27 784
+ R2 347 for shipping
Popular
TAG Heuer Carrera Calibre 16
Monaco 16 Grand Prix CV2A1F.FT6033 43mm Steel Mens Black Watch
R41 488
+ R3 688 for shipping
TAG Heuer 2000
Professional TAG Heuer 2000 Series Professional Quartz model WK1110-01 c
R12 000
Plus shipping
Private Seller
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TAG Heuer Aquaracer
WBP231B.BA0618 Unisex Watch in Stainless Steel 0.08 CTW
R40 567
+ R1 825 for shipping
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TAG Heuer Carrera Calibre HEUER 01
CAR2A90.FT6071
R48 786
+ R2 347 for shipping
Promoted
TAG Heuer Carrera Calibre 1887
Chronograph Calibre 1887 'Bullhead' Volledige set
R73 253
Plus shipping
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TAG Heuer Formula 1 Quartz
CAU1114.FT6024
R12 500
Plus shipping
Private Seller
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TAG Heuer Formula 1 Quartz
X Senna Special Steel Black CAZ101AJ 43mm Quartz Leather
R30 406
+ R4 038 for shipping
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TAG Heuer Carrera Calibre 1887
300 Slr Carrera 1887
R40 567
+ R3 688 for shipping
TAG Heuer Formula 1 Calibre 5
Automatic White Dial Stainless Steel WAZ2114 41mm (2018)
R19 999
Free shipping
Popular
TAG Heuer Formula 1 Quartz
Professional WA1215 Like New 200 Meters Quartz Nice Vintage Top
R17 942
+ R849 for shipping
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TAG Heuer Carrera Calibre HEUER 01
Grey Dial Chronograph Automatic with Box
R42 410
Plus shipping
Private Seller
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TAG Heuer 2000
964.006R | 1992
R8 472
+ R1 062 for shipping
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TAG Heuer Aquaracer
WAY101A.BA0746 Quartz 2019 Steel Very good
R18 058
Free shipping
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TAG Heuer Carrera
Calibre Heuer 02 Chronograph Ceramic on Bracelet CBG2A10 - Complete set 2021
R59 006
+ R3 688 for shipping
TAG Heuer Carrera Calibre 16
Chronograph Blue Dial ref.CV2015
R25 999
+ R259 for shipping
TAG Heuer Carrera Calibre 7
Twin Time Automatic With box and Internation Guarantee Card
R40 000
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Promoted
TAG Heuer Aquaracer 300M
WAY211A
R56 267
Plus shipping
Private Seller
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TAG Heuer Carrera
Chronograph CBS2216.BA0041
R89 696
+ R5 980 for shipping
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TAG Heuer Monaco
2024 Chronograph Skeleton DLC Titanium Black Automatic 39mm CBL2184
R144 195
+ R4 407 for shipping
TAG Heuer Aquaracer Lady
Ladies Aquaracer Black Diamond Dial Black Ceramic and S/Steel WAY131C 35mm (2021)
R32 999
Free shipping
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TAG Heuer Carrera Calibre 5
Date | NEU/Fullset | 11/24 | 39mm | WBN2111.BA0639
R59 240
+ R1 253 for shipping
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TAG Heuer
1000 980.020B | 1987
R16 965
+ R1 062 for shipping
Promoted
TAG Heuer Carrera Lady
Zegarek noszony. Koperta i szkło w stanie idealnym bez rysek
R26 116
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TAG Heuer Aquaracer
Professional 200 Solargraph
R44 377
+ R3 164 for shipping
Chrono24 Direct
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TAG Heuer Monaco
Blue Dial Chronograph Steve McQueen Automatic Steel CW2113-0
R64 445
+ R2 766 for shipping
TAG Heuer
ref 740.306 “Starfish”
R14 999
+ R259 for shipping
TAG Heuer Aquaracer 300M
Box only
R28 000
Plus shipping
Private Seller
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TAG Heuer Carrera
Chronograph Date
R78 894
+ R1 266 for shipping
Promoted
TAG Heuer
03 XT Prototyp der Defy Lab Einzelstück & ehem. JCBivers Uhr
R743 129
Plus shipping
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TAG Heuer Monaco
CS2111
R44 322
+ R1 900 for shipping
TAG Heuer Carrera Calibre 5
Automatic Silver Dial S/Steel Brown Leather 39mm WV211A-2 (2009)
R24 999
Free shipping
TAG Heuer Formula 1 Quartz
CAC1110-0
R14 438
+ R2 123 for shipping
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TAG Heuer Aquaracer 300M
WAY201B.BA0927 Automatic Steel Very good
R26 606
Free shipping
TAG Heuer Autavia
Jack Heuer Autavia
R68 405
+ R2 347 for shipping
Promoted
TAG Heuer Aquaracer 300M
WAY201S.BA0927
R40 342
Plus shipping
Private Seller

TAG Heuer – Avant-Garde Since 1860

Swiss watch manufacturer TAG Heuer is a chronograph specialist. They have been producing high-quality timepieces for over 160 years. The brand is synonymous with motorsport and made its film debut in the 1971 classic “Le Mans.”

Luxury Watches With Racing DNA

TAG Heuer Carrera Chronograph

Few brands enjoy so close a relationship to motorsport as TAG Heuer. Founded in 1860 by Edouard Heuer, this company has been producing stopwatches and chronographs since the very beginning. What’s more, the manufacturer added dashboard instruments for cars and aircraft to their repertoire in the early 20th century.

Edouard’s great-grandson, Jack, made Heuer watches the de facto standard of the racing world in the 1960s. Models like the Autavia, Carrera, and Monaco quickly earned cult followings and remain integral parts of TAG Heuer’s current catalog.

However, more recent collections like the Formula 1 and Aquaracer series of diving watches are also highly popular among the brand’s fans. The proximity to motorsport is also reflected in various sponsorships and partnerships. TAG Heuer is currently the official timekeeper of Formula 1, Formula E, and the Indy 500 and sponsors the Red Bull Racing Team and the Porsche Formula E Team.

Throughout its history, TAG Heuer has distinguished itself as an innovator in the industry – a legacy this watch manufacturer from La Chaux-de-Fonds, Switzerland, continues to uphold today. For example, TAG Heuer’s engineers regularly use materials from the motorsport and aerospace industries. Furthermore, they were the first luxury watchmaker who dared to enter the smartwatch market with their Connected series.

Prices at a Glance: TAG Heuer Watches

Model, reference numberPrice (approx.)Price development *
Monaco Calibre 02, CBL2111.FC6453121 203,47 ZAR+2%
Carrera Chronograph, CBS2210.FC6534107 842,29 ZAR+/- 0%
Autavia Calibre 02, CBE2110.BA068786 195,12 ZAR-7%
Aquaracer Professional 300, WAY201A.BA092736 499,83 ZAR-17%
Connected E4, SBR8A10.BT625930 699,63 ZAR-17%
Formula 1, WAZ1110.FT802322 268,63 ZAR-6%
*Annual average

What do TAG Heuer watches cost?

The most affordable path to a TAG Heuer watch is to purchase a used model with a quartz movement. Here you will find watches such as the TAG Heuer S/EL Ref. CG1110-0 for around 10 088,21 ZAR. The Aquaracer diving watch ref. WAY201A.BA0927 with a mechanical movement is priced around 36 499,83 ZAR.

Plan to spend about 55 785,5 ZAR on a three-hand version of the Autavia, such as the ref. WBE5116.EB0173. If you’re looking at an Autavia chronograph with the Heuer Calibre 02, the price climbs to around 86 195,12 ZAR. The reference CBS2210.FC6534 offers a modern interpretation of the legendary Carrera chronograph. You can buy this watch in mint condition for approx. 107 842,29 ZAR.

If you’re interested in a TAG Heuer Monaco, the ref. CBL2111.FC6453 with a blue dial demands an investment of around 121 203,47 ZAR on Chrono24 in mint condition.

The timepieces in the Connected collection are the brand’s digital offerings. For a model like the reference SAR8A80.FT6045, expect prices to start at around 16 903,44 ZAR.

TAG Heuer as an Investment

In recent years, TAG Heuer watches have proven to be relatively stable in value. According to the Chrono24 ChronoPulse market index, the brand’s timepieces have increased in value by an average of some 12.5% across five years. This puts the manufacturer well ahead of competitors such as Breitling, which only recorded an increase in value of 4.4% over the same period. However, TAG Heuer cannot hold a candle to top dogs such as Omega (+22.8%) or Rolex (+27.3%) in terms of price performance.

Heuer Carrera: Legendary Since 1963

The Carrera collection has been among TAG Heuer’s most famous and successful collections since its debut in 1963. Over the decades, the Carrera has grown into a comprehensive collection of both vintage-inspired timepieces and watches with modern designs, including several options with a tachymeter bezel. TAG Heuer offers various chronograph editions, automatic three-hand watches with a date display, and models with skeletonized dials. Since 2010, many of the calibers have come from the company’s own manufacture and in some cases are equipped with a tourbillon.

TAG Heuer Carrera Chronograph

The TAG Heuer Carrera at a Glance

  • Legendary racing chronograph
  • Also available as a three-hand watch
  • Sizes: 39 to 45 mm
  • Material: stainless steel, gold, titanium, or aluminum
  • In-house movements
  • Price range (approx.): 1,500 to 45,000 USD

The TAG Heuer Monaco: A Square-Shaped Icon

The TAG Heuer Monaco is a true design classic. The watch has featured a characteristic square case since its premiere in 1969. Traditionalists prefer models with a blue dial and white and red color accents. The winding crown sits on the left side of the case, while the pushers are located on the right.

If you prefer a more modern look, the collection offers a range of alternatives. These include skeletonized watches like the Monaco Skeleton and high-tech variants such as the Monaco Split Second Chronograph or the Monaco V4.

Those who prefer simple watches can opt for versions with three hands. Although these variants are no longer part of the current TAG Heuer range, you will find a large number of them with different dials on Chrono24.

TAG Heuer Monaco Calibre 11

The TAG Heuer Monaco at a Glance

  • Square case
  • Available as a three-hand watch or chronograph
  • In-house movement or automatic caliber on ETA/Sellita base
  • Many special editions available
  • Price range (approx.): 2,000 to 50,000 USD

Aquaracer – At Home Under Water

TAG Heuer Aquaracer Automatic

The Aquaracer is the diving watch in the TAG Heuer range. The collection is divided into the Professional 200, Professional 300, and Professional 1000 Superdiver lines. The number in the model name indicates the respective water resistance of the watches.

The majority of the collection is dominated by three-hand watches. However, you can also opt for versions with a second time zone or chronograph function. Depending on the collection and model, the watches are powered by a quartz or automatic caliber. Some variants also have a solar module. Another special feature of the series is that TAG Heuer offers the watches in sizes for both men and women.

The TAG Heuer Aquaracer at a Glance

  • Professional diving watch
  • Water-resistant to 200 m (20 bar), 300 m (30 bar), or 1,000 m (100 bar), depending on the model
  • Available in versions for men and women
  • Price range (approx.): 1,100 to 17,000 USD

TAG Heuer Connected: A Luxury Smartwatch

The TAG Heuer Connected was the first smartwatch from a Swiss luxury watch manufacturer. Its design resembles that of the Carrera, and its different virtual dials – known as “watch faces” – take their cues from various historical models. The Connected is equipped with Android Wear as the operating system and works seamlessly with Android and iOS smartphones. You can also install thousands of apps.

Thanks to its titanium case, the Connected is pleasantly light despite its size of 41 or 45 mm. Band options include leather, titanium, rubber, or ceramic.

The TAG Heuer Connected at a Glance

  • First real luxury smartwatch
  • Available in 41 or 45 mm diameter
  • Operating system: Android Wear
  • Various apps and watch faces available
  • Lightweight titanium case
  • Price range (approx.): 1,000 to 4,000 USD

TAG Heuer Formula 1 – Entry-Level Watch for Motorsport Fans

The Formula 1 was the first collection to be offered under the TAG Heuer brand name following the takeover of Heuer by the Techniques d’Avant Garde group. The watch alludes to the company’s long association with Formula 1, with TAG Heuer once again becoming the official timekeeper in 2025.

The range extends from colorful three-hand watches with solar movements to sporty, modern chronographs with automatic calibers. Thanks to sizes between 38 and 44 mm, the watches in the Formula 1 range can be worn by both men and women.

The Tag Heuer Formula 1 at a Glance

  • Entry-level model with motorsport charm
  • Three-hand watches and chronographs
  • Automatic, quartz, and solar calibers
  • Watches in a variety of sizes
  • Price range: 700 to 7,500 USD

New TAG Heuer Releases From Watches and Wonders 2025

TAG Heuer presented several new products at Watches and Wonders in spring 2025. Among other novelties, the manufacturer presented a limited Formula 1 edition of the Monaco Split Seconds Chronograph in white ceramic. The Formula 1 collection has also been expanded to include a series of watches with a solar caliber and Polylight case. The watches in the Carrera collection have also been given a facelift and are now even easier to read.

Other Well-Known TAG Heuer Watches

The TAG Heuer portfolio also includes several other interesting collections. One of these is the Autavia. This model combines the legibility of a pilot’s watch with the functionality of a racing chronograph.

The TAG Heuer Link collection is also very popular. It consists of sporty and elegant timepieces and offers a wide range of watches from simple three-hand watches to chronographs. Typical of the range are the satin-finished stainless steel bracelets with double S-shaped links, which give these watches a distinctive look.

TAG Heuer Autavia

Buy TAG Heuer Watches Safely on Chrono24

Chrono24 is a global marketplace for luxury watches offering over 15,000 TAG Heuer models, many with a Certified Seal confirming authenticity by experienced watchmakers. Buying is safe and easy thanks to our escrow service, promise of authenticity, and insured international shipping. If you’re not pleased with your purchase, the quality and security team is on hand to provide support.

FAQs

Is TAG Heuer good quality?

TAG Heuer watches are generally known for their high quality. In terms of workmanship and reliability, the brand’s timepieces are easily on par with significantly more expensive competitors.

What is the best TAG Heuer for beginners?

TAG Heuer’s entry-level watches include the Formula 1 and the Link. In both collections, you will find simple three-hand watches as well as chronographs in different colors and designs.

Which TAG Heuer models are worth collecting?

Vintage chronographs from the Carrera, Monaco, and Autavia series are particularly popular with collectors. However, limited special editions of current models are also in demand among collectors.