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  • Rolex GMT-Master II

    Rolex

    GMT-Master II

    from R 119 902
  • Rolex Daytona

    Rolex

    Daytona

    from R 175 954
  • Rolex Submariner

    Rolex

    Submariner

    from R 101 053
  • Rolex Datejust

    Rolex

    Datejust

    from R 15 970
  • Rolex Day-Date

    Rolex

    Day-Date

    from R 89 425
  • Rolex Yacht-Master II

    Rolex

    Yacht-Master II

    from R 215 576
  • Rolex Oyster Perpetual

    Rolex

    Oyster Perpetual

    from R 23 865
  • Rolex Sea-Dweller

    Rolex

    Sea-Dweller

    from R 110 395
  • Rolex Explorer II

    Rolex

    Explorer II

    from R 84 901
  • Rolex Milgauss

    Rolex

    Milgauss

    from R 92 500
  • Rolex Yacht-Master

    Rolex

    Yacht-Master

    from R 59 605
  • Rolex GMT-Master

    Rolex

    GMT-Master

    from R 113 372
  • Rolex Lady-Datejust

    Rolex

    Lady-Datejust

    from R 27 105
  • Rolex Explorer

    Rolex

    Explorer

    from R 54 457
  • Rolex Air King

    Rolex

    Air King

    from R 32 730
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Rolex Yellow gold Manual winding Oyster Precision pre-owned
TOP
Rolex Rare 1970s Precision 18kt Yellow Gold Diamond Bracelet...
R 112 090
Free shipping
Verified Dealer
27
US
Rolex Steel 43mm Automatic 126600 new
TOP
Rolex Sea-Dweller 50th Year Anniversary 126600
R 228 664
Free shipping
Verified Dealer
268
US
Rolex Gold/Steel 42mm Automatic 326933 new
TOP
Rolex Sky-Dweller 42mm Stainless Steel and Yellow Gold 326933
R 269 002
Free shipping
Verified Dealer
215
US
Rolex Steel 40mm Automatic 116710BLNR new
TOP
Rolex GMT Master II Batman Blue Black Ceramic Bezel Steel Watch
R 228 664
Free shipping
Verified Dealer
268
US
Rolex 36mm 116203 pre-owned
Rolex - 18kt Gold & SS 36mm Mens DateJust Champagne Diamond...
R 138 245
Free shipping
Verified Dealer
6
US
Rolex Yellow gold 36mm Automatic 118348 new
TOP
Rolex Day-Date 36, new, official retail price: 48.300 CHF
R 519 561
Verified Dealer
36
CH
Rolex White gold 26mm Automatic 179179 new
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
R 164 026
Verified Dealer
604
US
Rolex Steel 42mm Automatic 216570-0001 new South Africa, Cape Town
Rolex Explorer II
R 126 346
Private Seller
ZA
Rolex Steel 40mm Automatic 16610LV pre-owned
Rolex Submariner Date 16610LV Mk VI Kermit
R 208 473
Verified Dealer
51
US
Rolex Ceramic 40mm Automatic 116515ln pre-owned
Rolex Daytona 116515LN Box & Papers EU 2016
R 485 920
Verified Dealer
262
UK
Rolex Gold/Steel 31mm Automatic 68273 pre-owned
Rolex Datejust 31mm Ice Blue Diamond Dial/Bezel/Lugs 68273
R 127 394
Free shipping
Verified Dealer
409
US
Rolex Steel 40mm Automatic 16570 pre-owned
Rolex エクスプローラーII 16570
R 93 187
Free shipping
Verified Dealer
470
JP
Rolex 44mm Automatic 116688 pre-owned
Rolex 116688
R 485 710
Verified Dealer
 
US
Rolex Steel 36mm Automatic 1016 pre-owned South Africa, Cape Town
Rolex Explorer
R 279 999
Verified Dealer
ZA
Rolex Yellow gold 36mm Automatic 116188 new
TOP
Rolex Datejust 36, new, official retail price: 29.800 CHF
R 303 500
Verified Dealer
36
CH
Rolex Steel 40mm Automatic 5513 pre-owned
Rolex Submariner (No Date)
R 184 686
Private Seller
 
UK
Rolex Steel 40mm Automatic 116520 116520 pre-owned
Rolex Montre Rolex Daytona en acier Ref : 116520 Vers 2008
R 328 784
Verified Dealer
57
FR
Rolex Steel 40mm Automatic 16600 pre-owned
Rolex Sea-Dweller 4000 16600 Card Like New Box and Paper
R 136 497
Verified Dealer
66
IT
Rolex Yellow gold 40mm Automatic 16718 pre-owned
Rolex GMT-Master II 16718 Watch with 18k Yellow Gold Bracelet...
R 261 544
Free shipping
Verified Dealer
US
Rolex Gold/Steel 31mm Automatic 68273 pre-owned
Rolex Datejust 31mm Pink String Diamond Dial/Bezel/Lugs 68273
R 127 394
Free shipping
Verified Dealer
409
US
Rolex Gold/Steel 26mm Automatic 69173 pre-owned
Rolex Model 69173 26mm Steel & Gold Datejust Blue Stick Dial &...
R 59 707
Verified Dealer
12
US
Rolex Steel 40mm Automatic 126710 BLRO new
Rolex 126710 BLRO
R 283 947
Verified Dealer
 
US
Rolex Yellow gold 36mm Quartz 19018 pre-owned South Africa, Cape Town
Rolex Day-Date Oysterquartz
R 189 999
Verified Dealer
ZA
Rolex Rose gold 29mm Automatic 80285 new
TOP
Rolex Lady-Datejust Pearlmaster, official retail price: 82.400...
R 844 422
Verified Dealer
36
CH
Rolex Steel 36mm Automatic 116034 pre-owned South Africa, Johannesburg
Rolex Oyster Perpetual
R 82 999
Verified Dealer
ZA
Rolex pre-owned
TOP
Rolex GENTS 10CT - SHOCK RESISTING - COIN EDGE - VINTAGE 1956
R 96 231
Verified Dealer
41
UK
Rolex Steel 34mm Manual winding 6694 pre-owned
TOP
Rolex Oyster Precision 6694 34mm
R 44 642
Verified Dealer
37
US
Rolex Steel 42mm Automatic 326934 pre-owned
Rolex Sky-Dweller
R 337 078
Private Seller
 
US
Rolex Gold/Steel 31mm Automatic 68273 pre-owned
Rolex Datejust 31mm Black Diamond Dial 68273
R 102 735
Free shipping
Verified Dealer
409
US
Rolex Gold/Steel 31mm Automatic 178273 pre-owned
Rolex Model 178273 Datejust Steel & 18k Gold Midsize Watch...
R 126 961
Verified Dealer
12
US
Rolex Steel 36mm Automatic 116231 pre-owned
Rolex 116231
R 125 526
Verified Dealer
 
US
Rolex Steel 40mm Automatic 16750 pre-owned South Africa, Cape Town
Rolex GMT-Master
R 249 999
Verified Dealer
ZA
Rolex White gold 29mm Automatic 80319 new
TOP
Rolex Lady-Datejust Pearlmaster, official retail price: 32.600...
R 334 234
Verified Dealer
36
CH
Rolex Steel 36mm Automatic 116234 pre-owned South Africa, Johannesburg
Rolex Datejust
R 72 999
Verified Dealer
ZA
Rolex Steel 36mm Automatic 1603 pre-owned
Rolex Datejust 1603 / Pie Pan Dial / 36mm / 1967
R 55 017
Verified Dealer
53
NL
Rolex Steel 34mm Automatic 6084 pre-owned
TOP
Rolex Bubble Back 6084 Bubbleback Oyster Perpetual
R 58 302
Verified Dealer
37
US
Rolex Steel Automatic 126334 pre-owned
Rolex Datejust II 41 Black Diamond Jubilee 126334
R 165 246
Private Seller
 
UK
Rolex 31mm Automatic 178240 pre-owned
Rolex Datejust Midsize Men's or Ladies Steel Watch 178240
R 76 969
Verified Dealer
147
US
Rolex Yellow gold 40mm Automatic 16528 pre-owned
Rolex Zenith Daytona inverted 6 LC 100 top condition box papers
R 550 971
Verified Dealer
424
DE
Rolex Steel 40mm Automatic 126711CHNR new
Rolex 126711CHNR
R 269 002
Verified Dealer
 
US
Rolex Steel 34mm Automatic 114234 pre-owned South Africa, Cape Town
Rolex Air King
R 89 999
Verified Dealer
ZA
Rolex White gold 34mm Automatic 81209 new
TOP
Rolex Pearlmaster 34, new, official retail price: 33.200 CHF
R 322 632
Verified Dealer
36
CH
Rolex Steel 40mm Automatic 16610LV pre-owned South Africa, Johannesburg
Rolex Submariner Date
R 205 000
Verified Dealer
ZA
Rolex Yellow gold 33mm Automatic 1503 pre-owned
Rolex Date 1503 - Mens 1970 - 3KG1W8
R 96 154
Verified Dealer
693
UK
Rolex Gold/Steel 26mm Automatic 69173 pre-owned South Africa, Pretoria
Rolex Lady-Datejust
R 27 500
Verified Dealer
ZA
Rolex Yellow gold 36mm Automatic 128238 new
TOP
Rolex Day-Date 36
R 1 023 218
Verified Dealer
 
SG
Rolex Steel 40mm Automatic 1675 pre-owned South Africa, Centurion
Rolex GMT-Master
R 175 000
Verified Dealer
ZA
Rolex Steel 36mm Automatic 16200 pre-owned
Rolex Datejust 16200 Steel / Blue Dial / Oyster / B+P / MINT
R 82 155
Verified Dealer
67
NL
Rolex Steel 26mm Automatic 69174 pre-owned
Rolex Ladies Datejust 26mm Blue Roman Dial 69174
R 61 635
Free shipping
Verified Dealer
409
US
Rolex Yellow gold Manual winding 1490 pre-owned South Africa, Cape Town
Rolex Prince
R 179 999
Verified Dealer
ZA
Rolex Yellow gold 34mm Automatic 81208 new
TOP
Rolex Pearlmaster 34, new, official retail price: 33.800 CHF
R 330 316
Verified Dealer
36
CH
Rolex Steel 40mm Automatic 116610LN pre-owned South Africa, Johannesburg
Rolex Submariner Date
R 139 999
Verified Dealer
ZA
Rolex 26mm 179173 pre-owned
Rolex Ladies 26mm Gold & Stainless DateJust Silver Diamond...
R 115 079
Free shipping
Verified Dealer
6
US
Rolex Steel 44mm Automatic 116660 pre-owned South Africa, Pretoria
Rolex Sea-Dweller Deepsea
R 125 000
Verified Dealer
ZA
Rolex Steel 26mm Automatic 69240 pre-owned
Rolex Oyster Perpetual Lady Date
R 44 408
Verified Dealer
305
DE
Rolex Steel 43mm Automatic 126600 new South Africa, Centurion
Rolex Sea-Dweller
R 210 000
Verified Dealer
ZA
Rolex Gold/Steel 40mm Automatic 126711 new
Rolex NEW DECEMBER 2019 Rolex GMT Master II Root Beer 18K Rose...
R 261 455
Verified Dealer
395
US
Rolex Gold/Steel 31mm Automatic 68273 pre-owned
Rolex Datejust 31mm White Diamond Dial/Diamond Bezel 68273
R 110 955
Free shipping
Verified Dealer
409
US
Rolex Steel 41mm Automatic 126300 new
Rolex Datejust 41mm Blue Roman Dial 2019 NEW BASEL RELEASE
R 118 816
Verified Dealer
226
US
Rolex Yellow gold 31mm Automatic 178288 new
TOP
Rolex Datejust 31, new, official retail price: 39.600 CHF
R 445 492
Verified Dealer
36
CH
Rolex Yellow gold 32mm Manual winding 5112 pre-owned South Africa, Johannesburg
Rolex Cellini
R 64 999
Verified Dealer
ZA
Rolex Steel 40mm Automatic 16610LV pre-owned
Rolex Submariner Date 'Kermit' Y-serial 2003 B+P NEW ROLEX...
R 541 942
Verified Dealer
694
NL
Rolex Steel 43mm Automatic 126600 new South Africa, Pretoria
Rolex Sea-Dweller
R 219 000
Verified Dealer
ZA
Rolex Gold/Steel 40mm Automatic 116503 new
Rolex Daytona
R 278 678
Verified Dealer
HK
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Rolex: World-Renowned Luxury and Precision

Rolex has been the world's quintessential luxury watchmaker for over 100 years. The timepieces from this independent Swiss manufacturer are visually in a class of their own and synonymous with top performance, prestige, and precision.


This page contains information about:


Rolex: A Status Symbol Since 1905

Rolex watches are icons of luxury like a Porsche, Chanel dress, or Louis Vuitton bag. The secret to this manufacturer's success lies in their consistency: The design of the Rolex Oyster series has barely changed over the decades. Improvements to minute details are often only noticeable upon second glance. This strategy has allowed the watches to become classics, making them easily recognizable and raising their collector's value. These watches retain their value in large part due to this timeless and consistent design. The situation is similar for other well-known Rolex models such as the Daytona, Day-Date, Datejust, and Submariner.

Rumor has it that the Geneva-based manufacturer sells approximately one million watches each year, meaning they turn over almost two and a half billion USD. They also introduce more gold into circulation than any other watch manufacturer.

Rolex's reputation is also supported by the fact that they've remained independent and their watches are almost fully crafted in-house. Many other well-known watch manufacturers belong to large concerns. Another secret to their success is their discreet company policy: Tours of their factory workshop are rare, the CEOs seldom give interviews, and their annual profits are kept private.

  • Rolex Day Date 18038

    Rolex Day Date 18038

  • Rolex Daytona Paul Newman

    Rolex Daytona Paul Newman


Record Setters: Up to 17.75 Million USD

If you view luxury watches as an investment, Rolex is the right brand for you. The Genevan manufacturer sits as the pinnacle of the Swiss luxury watch industry and embodies power and prestige like no other manufacturer. A Rolex is a safe bet. Well-kept models only increase in value over time. Rare, vintage models go for five, six, or even seven figures at auction. In 2017, Paul Newman's own Daytona sold for a record price of 17.75 million USD, or about 15.3 million EUR, at an auction in New York. Even though it was not in the best condition, it is still one of the most important collector's watches from the last century.


How much does a Rolex cost?

Model Reference number Price (approx.) Type
Day-Date Ref. 228238 29,000 USD Sporty dress watch
Daytona Ref. 116500LN 20,500 USD Chronograph
Cellini Date Ref. 50515 15,500 USD Dress watch
Sea-Dweller Ref. 126600 14,700 USD Diving watch
GMT-Master II Ref. 116710BLNR 10,700 USD GMT watch
Submariner Date Ref. 116610LN 9,300 USD Diving watch
Submariner Ref. 114060 7,900 USD Diving watch
Milgauss Ref. 116400GV 7,800 USD Anti-magnetic tool watch
Datejust Ref. 12630 7,300 USD Sporty dress watch
Air-King Ref. 116900 6,500 USD Pilot's watch
Explorer Ref. 214270 6,400 USD Tool watch
Oyster Perpetual 39 Ref. 114300 5,400 USD Sports watch

How much does a Rolex Submariner cost?

The Rolex Submariner ref. 114060 is one of the most famous watches in the world. The three-hand model without a date display costs around 7,900 USD in mint condition. Pre-owned pieces cost about 500 USD less. A never-worn Submariner Date with a date display and the reference number 116610LN comes in at around 9,300 USD. Pre-owned models cost about 8,600 USD. The "Red Sub" with the reference number 1680 is a highly-coveted vintage Submariner and demands prices of about 18,500 USD pre-owned. The COMEX Version, developed by Rolex for the French company Compagnie martitime d'expertises, is also sought-after. Prices for this model often reach sums of 37,000 USD.

Watch collectors aren't just enamored with vintage Rolexes, but also with the green Submariner models known as "Hulk" and "Kermit". The Hulk ref. 116610LV has a green bezel and green dial. It costs about 11,100 USD in mint condition and about 10,200 USD pre-owned. Only the bezel is green on the Kermit with the reference number 16610LV . The dial is black, which is in line with the standard Submariner dials. Set aside around 16,000 USD for a never-worn Kermit model. Pre-owned watches are markedly more affordable at about 11,000 USD, though this is still more expensive than the stainless steel Submariner Date with a black bezel.


Is the Rolex Daytona a good investment?

The stainless steel Rolex Cosmograph Daytona is one of the best investments you could make in the watch sector. Released in 2016, the model with the reference number 116500LN is so popular among watch fans that long wait times are par for the course when purchasing from offline retailers. Purchasing online is faster, though it is also more expensive. The official list price is 14,000 USD, whereas a never-worn stainless steel Daytona on Chrono24 demands around 20,500 USD. Pre-owned models are only slightly less expensive, making them a solid investment. The ref. 116500LN has a black Cerachrom ceramic bezel. Thanks to its use of the in-house caliber 4130, it also boasts a 72-hour power reserve.

Its predecessor ( ref. 116520) has a stainless steel bezel and is powered by the same in-house 4130 movement. Before the introduction of the new Daytona in 2016, it officially cost 13,500 USD. Only a few years after its production ended, this sports watch with a stopwatch function was already selling for 15,400 USD pre-owned. If you are looking for a never-worn model, plan to spend over 19,100 USD.


Prices for Vintage and Gold Daytonas

The model released in 1988 is also highly sought-after. It is powered by the caliber 4030, based on the Zenith El Primero. The price for a pre-owned Rolex Cosmograph Daytona with the reference number 16520 comes in at almost 23,400 USD. The so-called "Paul Newman" Daytona is especially rare. The only difference to other Daytonas from the 1960s and 1970s is the dial. In terms of technology, watches from this time period are all identical. You will need to have at least 123,400 USD on hand for a Paul Newman Daytona. If you're not particularly interested in the famous dial, you can get a Daytona from the 1960s starting at 55,500 USD.

Models with 18-karat yellow, white, or rose gold — also called Everose gold by Rolex — (ref. 116508) are generally more expensive than the stainless steel models due to their material value. That being said, they are significantly more affordable online than their list price. The official list price is around 42,500 USD, but you can get a mint-condition gold Rolex Daytona on Chrono24 for as little as 30,200 USD. The bicolor models in stainless steel and gold are a bit of an insider's tip. You can find pre-owned watches with the reference number 116503 starting at 14,700 USD, while those in mint condition cost around 15,800 USD. Older versions from the 1990s can even be purchased for under 11,200 USD.


What are the prices for a Rolex Sea-Dweller?

Anyone who bought a Rolex Sea-Dweller in the last few years can look forward to appreciating prices. This is due to the fact that certain reference numbers are no longer in production, thus making them harder to find. The ref. 16600 was manufactured for a relatively long period of time, from 1988 to 2008. It was then replaced by the much larger 44-mm Sea-Dweller Deepsea.

Over the last 10 years, prices for a ref. 16600 have consistently increased. A pre-owned model that demanded 4,900 USD in 2008 now goes for around 7,800 USD. New watches are even rarer and therefore cost about 11,500 USD. The Deepsea with the reference number 116660 is water resistant to 3,900 m (390 bar, 12,795 ft) and has a list price of 13,600 USD. However, the same watch only costs around 12,700 USD online. Even though this is less than the official list price, its value has still skyrocketed in the last five years.

In 2014, Rolex released yet another 40-mm model with the ref. 116600. It was only in production for three years before it was replaced by the 43-mm 50th anniversary model with the ref. 126600 in 2017. This resulted in an abrupt spike in prices for the former model. Never-worn models that had cost 10,500 USD prior to Baselworld 2017, quickly rose in price to around 13,200 USD in October 2017. The most recent Sea-Dweller now features the Cyclops lens over the date display, a characteristic of the Submariner, and costs almost 14,700 USD in mint condition. If you'd rather buy your watch online to avoid the long wait times in offline retailers, be prepared to spend a good 1,800 USD more.


Information on Buying Your Rolex Watch

  • Retains and possibly increases in value
  • Top investments: Rolex Daytona in stainless steel, Rolex Sea-Dweller ref. 116600
  • Five to six-figure asking prices for rare models (e.g., "Red Sub", "COMEX" Submariner, Paul Newman Daytona)
  • A more affordable Rolex watch: Oyster Perpetual starting at 5,400 USD

Rolex Oyster: Top Performance Under Extreme Conditions

A Rolex is more than just a piece of jewelry on your wrist. These watches represent a long tradition of technical developments. The history of this unique watch manufacturer reads more like an encyclopedia of horology. The original Oyster model was introduced in 1926 and was the world's first water-resistant and dustproof wristwatch. It remains the ultimate classic to this day.

The watch is water resistant thanks to a hermetically sealed case, screw-down crown, and synthetic watch glass that fits firmly in the case. To prove its water resistance, the manufacturer decided to display the Oyster ticking away in a fishbowl filled with goldfish. In 1927, another marketing opportunity presented itself: British swimmer Mercedes Gleitze swam for more than 10 hours through the English Channel with an Oyster. Although she failed to complete her swim, the watch survived.


Surviving the Mariana Trench: Water Resistant to 39,370 ft

On January 23rd, 1960, the deep-diving bathyscaphe Trieste reached the bottom of the Challenger Deep with a special passenger on board: Rolex's Deep Sea Special . The watch had been specially designed for the dive and was attached to the outside of the bathyscaphe. It handled the extreme conditions of the ocean floor impressively well, functioning perfectly even at a depth of 10,916 meters (35,814 ft) . This proved the Swiss watch manufacturer's capabilities. Rolex repeated this test in 2012, attaching the experimental Rolex Deepsea Challenge diving watch to the robotic arm of the Deepsea Challenger. It reached a depth of 10,908 meters (35,787 ft). This watch is water resistant up to 12,000 meters (39,370 ft) and can withstand up to 1,500 bar of pressure.


A Pioneer Among Diving Watches: the Rolex Submariner

Rolex's watch designers had already expressed their passion for the sea in 1953. That year, the company presented one of the first diving watches, the highly sought-after Submariner. The original watch, nicknamed "the diver's friend," was water resistant to 100 meters (328 ft) thanks to its Twinlock crown. It featured a black matte dial and a bi-directional rotating bezel. The bezel allowed divers to time their dives to the minute. At the time, Rolex was a pioneer in the field of diving watches, as recreational diving wasn't yet widespread.

Former Rolex director René-Paul Jeanneret was an avid recreational diver and gave valuable input regarding the design of the hands, dial, and case. The watch survived various tests and a total of 132 dives. Supposedly, the watch was even dropped from a height of two meters onto a concrete dock. The watch still functioned; the drop only caused a piece of the luminous material to fall off one of the hands. The successor to the first Submariner was water resistant to 200 meters (656 ft) and was made the official watch of the English, Canadian, and Australian marines.

Another milestone in Rolex's history occurred in the same year that the Submariner was introduced. Mountain climbers Sir Edmund Hillary and Tenzing Norgay struggled over rubble and ice to reach the top of Mt. Everest at a height of 8,848 meters (29,029 ft). According to reports, both climbers wore the Oyster Perpetual. Whether they had them on at the top or not is disputed. However, Rolex was one of the official sponsors of this Everest expedition led by Colonel Sir John Hunt. The manufacturer presented the Oyster Perpetual Explorer in 1953 in celebration of the undertaking and to honor the summiteers.


For Race Drivers and Actors: the Rolex Daytona

The Rolex Daytona quickly established itself as one of the manufacturer's most sought-after and successful automatic watches. However, the sports chronograph was a slow seller at the beginning of its career in the early 1960s. Actor and car racer Paul Newman and Formula One racing driver Jackie Stewart both helped transform the watch into an icon in no time at all. Versions with a contrasting second subdial received the nickname "Paul Newman" in the 1980s and are considered particularly valuable collector's items. The watch's name comes from the legendary Daytona Beach circuit in Florida. The city is the capital of record-breaking speeds: Between 1904 and 1935, 14 speed records were recorded there. Five of them were made by Sir Malcolm Campbell, who wore a Rolex on his wrist.

Overview: Rolex Models

  • Air-King
  • Cellini Time, Cellini Date, Cellini Dual Time, and Cellini Moonphase
  • Cosmograph Daytona
  • Datejust, Datejust II, and Datejust 41
  • Day-Date
  • Explorer and Explorer II
  • GMT-Master and GMT-Master II
  • Lady-Datejust
  • Milgauss
  • Oyster Perpetual
  • Pearlmaster
  • Sea-Dweller, Sea-Dweller 4000, and Sea-Dweller Deepsea
  • Sky-Dweller
  • Submariner and Submariner Date
  • Yacht-Master and Yacht-Master II

A Unique Story: the Five-Point Crown

The history of this watch manufacturer began back in 1905. Hans Wilsdorf, a German, founded the watch wholesaler Wilsdorf & Davis in London together with Alfred Davis. Davis oversaw the production of watch cases, while Wilsdorf obtained the necessary movements from the Biel-based company Aegler. In 1908, they trademarked the name Rolex. The catchy name most likely comes from "rolling export," but there is no solid proof of this. Gradually, the company began to add their name to the dials — an unusual practice at the time. Instead, it was customary to only include the retailer's name on the dial, if anything at all. The short brand name allowed enough space for the name of the retailer, enabling Wilsdorf to bring more watches bearing their own company name into circulation. It would be 19 years before Rolex was the sole writing found on the dials, cases, and movements.

The five-point crown became a symbol of the brand in 1925. The story behind the development of the logo remains a secret. Experts suspect that the five-pointed crown stands for the five fingers of a watchmaker or the letters in Rolex. The crown logo and the name Rolex have appeared on every dial, crown, and clasp since 1939.

Revolutionaries Che Guevara and Fidel Castro also recognized and appreciated the qualities of Rolex. It's not known whether the robustness of the watch helped the Cuban Revolution of 1959, but Che and Fidel certainly contributed to the brand's myth. No other watch manufacturer has managed to appeal to such a wide variety of customers as Rolex. These range from the Dalai Lama to television host and comedian Ellen DeGeneres.


Certified Precision Since 1910

Rolex calibers made in-house are considered to be especially precise. Each watch comes with a certificate from the Official Swiss Chronometer Testing Institute (COSC). The COSC measures the precision of a movement in five different positions and three different temperatures based on a standardized testing method. The entire testing process lasts 15 days. In addition to the COSC tests, Rolex tests all of their watches in-house once the movement is in its case. A watch can only pass their test if it has a maximum deviation of +/- 2 seconds per day .

Rolex founder Wilsdorf also valued precision back at the beginning of the 20th century. In 1910, he sent a watch to a local watchmaking school in Biel so it could be evaluated. The movement was subjected to a 14-day test, which it passed. At the end of this two-week procedure, the testers issued the world's first wristwatch chronometer certificate and sent it to London.

The next sensation followed only four years later: Wilsdorf sent an Aegler movement to the National Physical Laboratory in London. The caliber passed their tests with flying colors. It was subjected to three different temperature conditions and five different positions: crown facing up, left, and right, and dial face down and face up. After 45 days, the watch, with its golden case and blue enamel bezel, was named the first wristwatch in history to receive a class A certification. This type of certification was previously only awarded to larger watches, such as navy chronometers.


Rolex's Robust Automatic Watches

By the beginning of the 1950s, Rolex had proven that robust movements and watch cases were part of their repertoire. An impressive example of this is the Milgauss from 1956. Like its name suggests, it can withstand magnetic fields up to 1,000 gauss. Its name is a combination of the abbreviation for the French word for a thousand, "mille," and the last name of the German physicist Carl Friedrich Gauss. The European Center for Nuclear Research (CERN) officially confirmed this resistance on August 10th, 1970. Thanks to the automatic caliber 1065 M, with its soft iron inner case and other anti-magnetic components, the watch functioned well despite the presence of magnetic fields. The watch was a blessing for engineers, power plant operators, and many others who worked in close contact with magnetic fields. This highly coveted collector's watch features green shimmering sapphire glass, a red triangle on the bezel, and a distinctive lightning bolt-shaped second hand.


Rolex's Social Commitment

Whoever buys a Rolex is simultaneously doing a good deed. Wilsdorf never had any children of his own, and after his wife's death, he left all of his Rolex shares to the newly established Hans Wilsdorf Foundation. The foundation belongs to Rolex and receives a large part of their annual profits. This money is used to support social initiatives, environmental protection programs, and scientific, artistic, and cultural projects.


The Perfect Combination of Financial Investment, Prestige, and Technology

Whether new or vintage, whenever you buy a Rolex, you're buying more than just a watch. Rolex has been the undisputed number one in the world of luxury watches for decades and is among the most well-known brands. Rolex stands for top quality Swiss watchmaking, harmonious designs, and stable value – qualities that are highly valued in the watchmaking scene. Rolex has something for everyone's taste. Platinum, 18-karat solid gold, and an aesthetic design represent the prestige embodied by Rolex. The stainless steel models are perfect for those searching for robustness, simple functionality, and a companion for years to come.


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