1 443 listings including promoted listings
Popular
Rolex GMT-Master
2020 RSC PAPERS GMT-Master Pepsi Blue Red 40mm Steel 16750 Watch
R205 865
+ R3 778 for shipping
Popular
Rolex GMT-Master II
Pepsi 126710BLRO Jubilee Full-Set 2020
R367 315
+ R9 800 for shipping
Popular
Rolex GMT-Master
16700 Pepsi 40mm Black Dial Circa 1996 T Serial
R185 088
+ R4 722 for shipping
Popular
Rolex GMT-Master
• Pepsi • Rolex Service 2025 •
R213 646
+ R4 900 for shipping
Popular
Rolex GMT-Master II
PEPSI
R244 987
+ R2 920 for shipping
Promoted
Rolex GMT-Master
1966 Pepsi GMT-Master Mk 1 100% original and mint
R321 449
Free shipping
Popular
Rolex GMT-Master II
Pepsi 126710blro
R343 010
+ R9 800 for shipping
Popular
Rolex GMT-Master II
2025 New Unworn Stickers
R421 412
+ R4 900 for shipping
Popular
Rolex GMT-Master II
Meteorite Dial
R899 666
+ R1 940 for shipping
Rolex GMT-Master
"Pepsi"
R195 026
+ R4 900 for shipping
Rolex GMT-Master II
Pepsi 16710 Mint
R195 026
+ R3 920 for shipping
Promoted
Rolex GMT-Master II
Seriale raro Z RECTANGULAR DIAL cal. 3186
R343 010
Excl. shipping
Private Seller
Popular
Rolex GMT-Master
Pepsi 16700 From 1989
R194 046
+ R4 900 for shipping
Rolex GMT-Master II
„Pepsi“
R362 414
+ R1 156 for shipping
Popular
Rolex GMT-Master II
126710BLRO Black Dial 2023 Mint
R357 936
+ R2 814 for shipping
Rolex GMT-Master
1675 PEPSI
R329 270
+ R2 920 for shipping
Popular
Rolex GMT-Master II
Pepsi Jubilée / Perfect condition / 2020 / Full Set
R362 610
+ R1 548 for shipping
Promoted
Rolex GMT-Master II
Meteorite Dial. Complete Set. June 2024 Warranty Card
R1 010 780
Excl. shipping
Private Seller
Rolex GMT-Master II
16710 Pepsi Red And Blue Bezel Stainless Steel 40mm Box 2002
R222 789
+ R1 870 for shipping
Rolex GMT-Master
1985 Pepsi Red Blue
R227 141
Free shipping
Rolex GMT-Master
Steel - Pepsi
R195 810
+ R4 900 for shipping
Rolex GMT-Master
RARE 1959 Vintage Pepsi Stainless Steel 6542
R528 858
+ R2 814 for shipping
Rolex GMT-Master
'Pepsi' Ref.1675 Circa 1975 Matte Dial Faded Bezel Patina Dial Immaculate
R396 658
Free shipping
Promoted
Rolex GMT-Master II
Full Set Pepsi New Condition
R391 815
Excl. shipping
Private Seller
Rolex GMT-Master
1959 GMT-Master Bakelight Pepsi 6542 Black Dial SS Folded Jubilee 40mm
R491 100
+ R2 833 for shipping
Rolex GMT-Master II
„Pepsi“ Ref. 16710
R203 650
+ R6 507 for shipping
Rolex GMT-Master II
Meteorite Dial White Gold "Pepsi"
R1 104 956
+ R4 722 for shipping
Rolex GMT-Master
Vintage GMT-Master "Pepsi" Ref. 1675 Circa 1968
R198 329
+ R4 722 for shipping
Rolex GMT-Master II
Pepsi 126710BLRO Serviced 04-2024 Fullset from 04-2020
R361 630
+ R12 740 for shipping
Promoted
Rolex GMT-Master II
White Gold GMT-Master II 40 Watch - Blue and Red Pepsi Bezel - Meteorite Dial - Oyster
R1 095 531
+ R1 870 for shipping

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More information

Rolex GMT-Master II
Pepsi Jubilee New/Unworn Full Set
R401 812
+ R17 641 for shipping
Rolex GMT-Master
Steel - Pepsi
R195 810
+ R4 900 for shipping
Rolex GMT-Master II
126710BLRO PEPSI Box Papers 2020 LC100
R372 391
+ R4 900 for shipping
Rolex GMT-Master
'Pepsi' Ref.1675 Circa 1979 Matte Dial Faded Bezel Patina Dial
R415 546
Free shipping
Rolex GMT-Master
Pepsi
R219 337
+ R3 495 for shipping
Promoted
Rolex GMT-Master
French Foreign Legion "Gunfighter" "Pepsi" 1972 GMT Master
R566 654
Excl. shipping
Private Seller
Rolex GMT-Master II
"Pepsi" | LC100 | 2022 | FullSet | Meteorite Dial
R978 068
+ R5 880 for shipping
Rolex GMT-Master
40mm Stainless Steel Pepsi Blue N Red Bezel 16750 - Circa 1984
R257 828
+ R1 870 for shipping
Rolex GMT-Master II
126710BLRO - Pepsi - New - 2025 - Unworn - Box & Papers - UK Retailed
R440 909
Free shipping
Rolex GMT-Master II
16710 Y-Serie PEPSI JUBILEE B+P FULLSET ROLEX SERVICE 02.2025
R278 132
+ R980 for shipping
Rolex GMT-Master
1968 Rolex GMT-Master 1675 Pepsi Original Dial Creamy Patina
R234 217
+ R1 794 for shipping
Promoted
Rolex GMT-Master II
II-40mm Steel "Pepsi" Black Dial Oyster Bracelet (126710BLRO)
R435 379
+ R1 870 for shipping
Rolex GMT-Master
16700 Pepsi Year 1991
R184 185
+ R2 081 for shipping
Rolex GMT-Master II
New 2024 Full Stickers GMT-Master II Pepsi Jubilee 126710BLRO Full Set
R457 101
+ R2 833 for shipping
Rolex GMT-Master
16750 / Pepsi / unpoliert / 1983
R233 247
+ R5 684 for shipping
Rolex GMT-Master II
UNWORN GMT-Master II Pepsi
R368 306
+ R3 778 for shipping
Rolex GMT-Master
Vintage 1978 Pepsi 1675
R261 662
+ R3 778 for shipping
Promoted
Rolex GMT-Master II
Complete
R423 249
Excl. shipping
Private Seller
Rolex GMT-Master II
126710BLRO
R366 531
+ R3 920 for shipping
Rolex GMT-Master II
NEW FULL STICKERS Pepsi 126710BLRO FULL SET 2020
R402 792
+ R4 900 for shipping
Rolex GMT-Master II
Pepsi 16710 - Rolex Service Nov 2024
R224 026
+ R3 109 for shipping
Rolex GMT-Master II
16710 Y-Serie PEPSI B+P FULLSET ROLEX SERVICE 02.2025
R258 531
+ R980 for shipping
Rolex GMT-Master II
Mk1 Full Set
R390 051
+ R1 744 for shipping
Promoted
Rolex GMT-Master II
40mm White Gold "Pepsi" - Blue Dial - Oyster Bracelet (126719BLRO)
R849 981
+ R1 870 for shipping
Rolex GMT-Master II
Pepsi White Gold Blue Red Ceramic Bezel Oyster Bracelet
R661 002
+ R4 628 for shipping
Rolex GMT-Master II
126710BLRO by Sultanate of Oman with "Khanjar" Cerachrom Pepsi Full Set
R1 014 329
+ R5 880 for shipping
Rolex GMT-Master II
In Stock 2024 GMT-Master II Pepsi 126710BLRO Oyster Bracelet
R377 675
+ R3 305 for shipping
Rolex GMT-Master
Pepsi "No Date" | 16750
R227 171
+ R7 546 for shipping
Rolex GMT-Master II
126719blro
R727 206
+ R1 870 for shipping
Promoted
Rolex GMT-Master II
40mm Red and Blue Pepsi Jubilee Bracelet (126710BLRO)
R451 208
+ R1 870 for shipping

Rolex GMT-Master Pepsi: Icon With Two Time Zones

The Rolex GMT-Master with a red and blue "Pepsi" bezel is popular with collectors and investors. This striking tool watch has a second time zone and is one of the Swiss luxury watch manufacturer's most popular models.

Legendary Red and Blue GMT Watch

The story of the RolexGMT-Master began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. The signature Pepsi bezel in red and blue has been the defining feature of these Rolex watches since the very first model in 1954. However, the two-tone design is not merely for aesthetic purposes; the red half symbolizes the daytime, while its blue counterpart symbolizes nighttime.

Over the last several decades, Rolex has released an array of different Pepsi references, all of which have remained faithful to the basic design. Rolex fans flock to the GMT-Master Pepsi in appreciation of the subtle model upgrades that have been made over the years. However, as is typical of Rolex watches, high demand and limited supply mean that waiting lists for these models are growing endlessly. Don't be surprised if you have to wait several years to get your hands on one.

Needless to say, prices have risen considerably as a result of the huge popularity, and virtually all references have seen eye-popping value appreciation. Prices peaked in spring 2022, and have since fallen considerably for certain references. The white gold ref. 126719BLRO with a meteorite dial, for example, was selling for over 90,000 USD in spring 2022, whereas not even 18 months later, it was valued closer to 65,000 USD. Particularly popular models like the GMT-Master ref. 6542 and ref. 1670 have continued to rise in value, while the equally celebrated ref. 1675 has remained more or less stable over the long term.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Excellent prospects in terms of value appreciation

Prices at a Glance: Rolex GMT-Master Pepsi

Reference numberPrice (approx.)Caliber, features
126719BLRO65,000 USD3285, meteorite dial, white gold
654266,000 USD1036, Bakelite bezel
116719BLRO52,000 USD3186, ceramic bezel, white gold
126719BLRO45,000 USD3285, blue dial, white gold
1675024,000 USD3075, aluminum bezel
126710BLRO22,500 USD3285, ceramic bezel
167526,000 USD1565 or 1575, aluminum bezel
1671017,000 USD3085, aluminum bezel
1671017,000 USD3185 or 3186, sapphire crystal
1670013,000 USD3175, aluminum bezel

How much does a Rolex GMT-Master Pepsi cost?

At the time of writing in August 2023, the most affordable entry point into the world of Rolex GMT-Masters with Pepsi bezels was approximately 13,000 USD. This amount will get you a vintage reference 16700 with an aluminum bezel. The ref. 16710 was the first GMT-Master model to be fitted with a scratch-resistant sapphire crystal, replacing the acrylic glass that was used in previous models. Expect to spend around 17,000 USD for a copy in new condition.

The GMT-Master ref. 16750 was brought to market in 1981 and was the first model to have a stop-seconds mechanism and a quickset function for the date. Although this reference cost approximately 28,000 USD in August 2022, you can expect to pay closer to 24,000 USD for a well-maintained copy one year later.

The ref. 1675 was part of the Rolex catalog for over 20 years and is now one of the most sought-after Pepsi models. Depending on the condition, prices for this reference come in at around 26,000 USD – around 5,000 USD more than in August 2022.

The bezel inlays on the earlier ref. 6542 models were made of Bakelite, a synthetic plastic, which the manufacturer quickly swapped for aluminum. Plan to spend about 66,000 USD for a ref. 6542 in good condition. This reference has been on an upward trend, rising from 38,000 USD in August 2022.

GMT-Master II – Sapphire Crystal, Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, can display three time zones at once. In addition, Rolex provided this watch with a larger crown guard and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 17,000 USD.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is also available as a "Coke" model or with a solid black bezel. Rolex made the switch from tritium to Super-LumiNova for the luminous material in models produced from around 1998 onwards. Pre-owned Coke models change hands for around 13,500 USD.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex released a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719BLRO. Unlike its predecessors, this model is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a "maxi dial" with enlarged, glow-in-the-dark indices. The caliber 3186 with a Parachrom hairspring ticks away inside this watch. New, one of these watches costs about 52,000 USD, which is a loss of around 4,000 USD compared to its value one year ago in August 2022. Looking back to 2020, however, this reference "only" cost 36,000 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in Rolex's proprietary Oystersteel stainless steel.

This edition is in high demand. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. This scarcity has caused prices for this model on the secondary market to skyrocket: We are now seeing listings that are more than triple the original retail price. When it was released, the ref. 126710BLRO had an official list price of 9,500 USD. As of spring 2023, a mint-condition timepiece will set you back some 22,000 USD, around 4,000 USD less than 12 months beforehand. Rolex currently demands around 10,700 USD for this GMT-Master model.

The Latest GMT-Master II Pepsi Models

Rolex unveiled two new GMT-Master models featuring a red and blue Cerachrom bezel in 2019. Both timepieces are powered by the caliber 3285, made of white gold, and can be found under the reference 126719BLRO. The version with a blue dial costs around 45,000 USD in mint condition; its value has fallen by almost 20,000 USD since August 2022, and is thus on par with market prices upon its release in 2019.

The second model is technically identical, but you will instantly recognize its bright meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet. Listings on Chrono24 for this galactic timepiece in mint condition are priced up to 65,000 USD, meaning it has also depreciated by close to 20,000 USD in 12 months.