1 586 listings including promoted listings
Rolex GMT-Master
Ref.1675 Rare Long E Matte Dial 'Pepsi' Circa 1966
R316 774
Free shipping
Popular
Rolex GMT-Master II
Pepsi - LC100 05/2024 - Neu und ungetragen - Full Set
R438 044
+ R4 054 for shipping
Rolex GMT-Master II
126710blro Pepsi Mk I _ Full Set From 05/2019 _ Like New
R417 670
+ R3 647 for shipping
Rolex GMT-Master II
40mm Jubilee “Pepsi"
R447 212
Free shipping
Rolex GMT-Master II
Pepsi Oyster Steel 126710BLRO LC100 Germany NEW 2022 Full Set
R407 462
+ R591 for shipping
Promoted
Rolex GMT-Master II
40mm White Gold "Pepsi" - Blue Dial - Oyster Bracelet (126719BLRO)
R782 617
+ R1 845 for shipping
Rolex GMT-Master II
126710BLRO Pepsi Eu 2021 TOP Oysterband
R407 279
+ R4 075 for shipping
Rolex GMT-Master II
Jubilee Pepsi 2021 Like new
R427 836
+ R40 748 for shipping
Rolex GMT-Master II
126710BLRO
R385 071
+ R5 094 for shipping
Rolex GMT-Master II
126710BLRO
R427 836
+ R4 054 for shipping
Rolex GMT-Master
'Pepsi' Ref.1675 Circa 1979 Matte Dial Faded Bezel Patina Dial
R409 942
Free shipping
Promoted
Rolex GMT-Master
Vintage GMT-Master Pepsi Tropical Dial 1675
R764 804
Free shipping
Rolex GMT-Master II
Pepsi | 2022 | Full Set
R385 922
+ R2 017 for shipping
Rolex GMT-Master II
Pepsi Bezel - Ref 126710BLRO - Year 2020
R425 819
+ R4 075 for shipping
Rolex GMT-Master II
126710BLRO 2023/7
R405 793
+ R2 380 for shipping
Popular
Rolex GMT-Master II
Pepsi Oyster Steel 126710BLRO NEW 2021 Full Set
R407 462
+ R591 for shipping
Popular
Rolex GMT-Master II
2018 GMT-Master II 126710BLRO Pepsi Full Set Pre-Owned
R381 992
+ R3 727 for shipping
Promoted
Rolex GMT-Master
"Gunfighter" "Pepsi" 1675 GMT Master A Stainless Steel Crown and Bracelet
R931 687
Excl. shipping
Private Seller
Rolex GMT-Master II
‘Pepsi’ Oyster
R400 611
+ R36 419 for shipping
Rolex GMT-Master II
Pepsi 126710BLRO Unpolished Mint Conditions Full Set 2020
R413 595
+ R6 112 for shipping
Rolex GMT-Master II
126710BLRO
R389 252
+ R5 355 for shipping
Rolex GMT-Master
Ref.16750 Matte Patina Dial Faded 'Pepsi' Bezel Transitional
R279 506
Free shipping
Rolex GMT-Master II
126710BLRO Jubilee Pepsi 2023
R406 681
+ R2 017 for shipping
Promoted
Rolex GMT-Master
1675 – Pepsi – 1972 – B&P
R521 282
Excl. shipping
Private Seller
Rolex GMT-Master II
PEPSI
R419 707
+ R4 054 for shipping
Rolex GMT-Master II
126710BLRO
R395 258
+ R5 094 for shipping
Rolex GMT-Master II
Pepsi | 2023 | Full set
R424 770
+ R2 017 for shipping
Rolex GMT-Master II
Jubilee Pepsi 12/2020 New Card Unpolished Lc:126 first buyer invoice
R411 537
+ R40 748 for shipping
Rolex GMT-Master II
126710BLRO 2023/3
R418 883
+ R2 380 for shipping
Promoted
Rolex GMT-Master
PEPSI
R243 825
Excl. shipping
Private Seller

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Rolex GMT-Master II
Pepsi 126710BLRO Like New Full Set 2021
R411 557
+ R6 112 for shipping
Rolex GMT-Master II
16710 Pepsi Stick Dial No Holes Case _ Full Set From 2006 _ Like New
R284 219
+ R3 647 for shipping
Rolex GMT-Master
'Pepsi' Ref.1675 Circa 1975 Matte Dial Faded Bezel Patina Dial Immaculate
R391 308
Free shipping
Rolex GMT-Master II
126710BLRO / Oyster ''Full set 2022'' Like new
R427 755
+ R15 281 for shipping
Rolex GMT-Master II
126710BLRO
R417 670
+ R1 406 for shipping
Promoted
Rolex GMT-Master II
16710BLRO
R387 108
Excl. shipping
Private Seller
Rolex GMT-Master II
full set
R389 445
+ R3 727 for shipping
Rolex GMT-Master II
"Pepsi" Jubilee
R417 649
+ R5 501 for shipping
Rolex GMT-Master II
126710BLRO GMT Master II on Oyster
R444 880
+ R1 845 for shipping
Rolex GMT-Master II
Pepsi
R393 017
+ R1 406 for shipping
Rolex GMT-Master II
126710BLRO 'Pepsi' - Box & Papers - 24-Month Warranty - 2019
R394 542
+ R1 942 for shipping
Promoted
Rolex GMT-Master II
II-40mm Steel "Pepsi" Black Dial Oyster Bracelet (126710BLRO)
R465 471
+ R1 845 for shipping
Rolex GMT-Master II
126710BLRO
R425 819
+ R4 054 for shipping
Rolex GMT-Master II
126710BLRO
R402 282
+ R5 355 for shipping
Popular
Rolex GMT-Master II
Pepsi 126710BLRO Jubilee - Very Good - Box & Papers - 5/2020
R392 202
Free shipping
Rolex GMT-Master
16750 / Pepsi / unpoliert
R230 228
+ R5 908 for shipping
Rolex GMT-Master II
PEPSI OYSTER 126710BLRO NEW 2021
R417 670
+ R8 150 for shipping
Promoted
Rolex GMT-Master II
116719BLRO White Gold 18k Blue Dial AD Serviced
R575 783
Excl. shipping
Private Seller
Rolex GMT-Master II
126710BLRO
R415 632
+ R1 406 for shipping
Rolex GMT-Master II
“PEPSI” 2021 LC100
R417 466
+ R6 092 for shipping
Rolex GMT-Master II
126710BLRO Full Set 2024
R452 306
+ R9 168 for shipping
Rolex GMT-Master II
"Pepsi" Jubilee
R421 724
+ R5 501 for shipping
Rolex GMT-Master II
Pepsi Fullset 16710
R376 901
+ R4 054 for shipping
Promoted
Rolex GMT-Master II
White Gold GMT-Master II 40 Watch - Blue and Red Pepsi Bezel - Meteorite Dial - Oyster
R1 118 024
+ R1 845 for shipping
Rolex GMT-Master II
126710BLRO
R400 081
+ R5 355 for shipping
Rolex GMT-Master II
BLack 126710BLRO 2019/2
R425 428
+ R2 380 for shipping
Rolex GMT-Master II
126710BLRO
R468 605
+ R5 277 for shipping
Rolex GMT-Master II
126710BLRO
R451 694
+ R4 075 for shipping
Rolex GMT-Master II
Pepsi BLRO-Full set unpolished 1st owner
R387 007
+ R6 092 for shipping
Promoted
Rolex GMT-Master II
"PEPSI" JUBILEE MINT
R265 531
Excl. shipping
Private Seller

Rolex GMT-Master Pepsi: Icon With Two Time Zones

The Rolex GMT-Master with a red and blue "Pepsi" bezel is popular with collectors and investors. This striking tool watch has a second time zone and is one of the Swiss luxury watch manufacturer's most popular models.

By Chrono24

Legendary Red and Blue GMT Watch

The story of the Rolex GMT-Master began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. The signature Pepsi bezel in red and blue has been the defining feature of these Rolex watches since the very first model in 1954. However, the two-tone design is not merely for aesthetic purposes; the red half symbolizes the daytime, while its blue counterpart symbolizes nighttime.

Over the last several decades, Rolex has released an array of different Pepsi references, all of which have remained faithful to the basic design. Rolex fans flock to the GMT-Master Pepsi in appreciation of the subtle model upgrades that have been made over the years. However, as is typical of Rolex watches, high demand and limited supply mean that waiting lists for these models are growing endlessly. Don't be surprised if you have to wait several years to get your hands on one.

Needless to say, prices have risen considerably as a result of the huge popularity, and virtually all references have seen eye-popping value appreciation. Prices peaked in spring 2022, and have since fallen considerably for certain references. The white gold ref. 126719BLRO with a meteorite dial, for example, was selling for over 90,000 USD in spring 2022, whereas not even 18 months later, it was valued closer to 65,000 USD. Particularly popular models like the GMT-Master ref. 6542 and ref. 1670 have continued to rise in value, while the equally celebrated ref. 1675 has remained more or less stable over the long term.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Excellent prospects in terms of value appreciation

Prices at a Glance: Rolex GMT-Master Pepsi

Reference number Price (approx.) Caliber, features
126719BLRO 65,000 USD 3285, meteorite dial, white gold
6542 66,000 USD 1036, Bakelite bezel
116719BLRO 52,000 USD 3186, ceramic bezel, white gold
126719BLRO 45,000 USD 3285, blue dial, white gold
16750 24,000 USD 3075, aluminum bezel
126710BLRO 22,500 USD 3285, ceramic bezel
1675 26,000 USD 1565 or 1575, aluminum bezel
16710 17,000 USD 3085, aluminum bezel
16710 17,000 USD 3185 or 3186, sapphire crystal
16700 13,000 USD 3175, aluminum bezel

How much does a Rolex GMT-Master Pepsi cost?

At the time of writing in August 2023, the most affordable entry point into the world of Rolex GMT-Masters with Pepsi bezels was approximately 13,000 USD. This amount will get you a vintage reference 16700 with an aluminum bezel. The ref. 16710 was the first GMT-Master model to be fitted with a scratch-resistant sapphire crystal, replacing the acrylic glass that was used in previous models. Expect to spend around 17,000 USD for a copy in new condition.

The GMT-Master ref. 16750 was brought to market in 1981 and was the first model to have a stop-seconds mechanism and a quickset function for the date. Although this reference cost approximately 28,000 USD in August 2022, you can expect to pay closer to 24,000 USD for a well-maintained copy one year later.

The ref. 1675 was part of the Rolex catalog for over 20 years and is now one of the most sought-after Pepsi models. Depending on the condition, prices for this reference come in at around 26,000 USD – around 5,000 USD more than in August 2022.

The bezel inlays on the earlier ref. 6542 models were made of Bakelite, a synthetic plastic, which the manufacturer quickly swapped for aluminum. Plan to spend about 66,000 USD for a ref. 6542 in good condition. This reference has been on an upward trend, rising from 38,000 USD in August 2022.


GMT-Master II – Sapphire Crystal, Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, can display three time zones at once. In addition, Rolex provided this watch with a larger crown guard and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 17,000 USD.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is also available as a "Coke" model or with a solid black bezel. Rolex made the switch from tritium to Super-LumiNova for the luminous material in models produced from around 1998 onwards. Pre-owned Coke models change hands for around 13,500 USD.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex released a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719BLRO. Unlike its predecessors, this model is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a "maxi dial" with enlarged, glow-in-the-dark indices. The caliber 3186 with a Parachrom hairspring ticks away inside this watch. New, one of these watches costs about 52,000 USD, which is a loss of around 4,000 USD compared to its value one year ago in August 2022. Looking back to 2020, however, this reference "only" cost 36,000 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in Rolex's proprietary Oystersteel stainless steel.

This edition is in high demand. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. This scarcity has caused prices for this model on the secondary market to skyrocket: We are now seeing listings that are more than triple the original retail price. When it was released, the ref. 126710BLRO had an official list price of 9,500 USD. As of spring 2023, a mint-condition timepiece will set you back some 22,000 USD, around 4,000 USD less than 12 months beforehand. Rolex currently demands around 10,700 USD for this GMT-Master model.


The Latest GMT-Master II Pepsi Models

Rolex unveiled two new GMT-Master models featuring a red and blue Cerachrom bezel in 2019. Both timepieces are powered by the caliber 3285, made of white gold, and can be found under the reference 126719BLRO. The version with a blue dial costs around 45,000 USD in mint condition; its value has fallen by almost 20,000 USD since August 2022, and is thus on par with market prices upon its release in 2019.

The second model is technically identical, but you will instantly recognize its bright meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet. Listings on Chrono24 for this galactic timepiece in mint condition are priced up to 65,000 USD, meaning it has also depreciated by close to 20,000 USD in 12 months.