1 467 listings including promoted listings
Popular
Rolex GMT-Master
"Pepsi" - Ref: 16700 - aus 1997/1998 - Swiss only
R231 438
+ R2 123 for shipping
Popular
Rolex GMT-Master
Pepsi Bezel Steel Oyster Bracelet 40mm Watch 16700
R191 750
+ R3 688 for shipping
Popular
Rolex GMT-Master II
on Jubilee "Pepsi" 126710BLRO
Price on request
+ R1 825 for shipping
Popular
Rolex GMT-Master II
Pepsi Bezel SERVICED Black Dial Oystersteel Bracelet 1999 Date
R228 555
+ R1 825 for shipping
Rolex GMT-Master
Pepsi GMT-Master Ref 16750 Transitional Dial
R274 746
+ R1 825 for shipping
Promoted
Rolex GMT-Master II
Seriale raro Z RECTANGULAR DIAL cal. 3186
R371 575
Plus shipping
Private Seller
Popular
Rolex GMT-Master
1675 Pepsi "Long E" Jubilee bracelet
R293 014
+ R10 616 for shipping
Rolex GMT-Master
Pepsi Ref. 16700 Only Swiss Dial
R205 959
+ R1 890 for shipping
Rolex GMT-Master II
"Pepsi" Blue/Red Bezel Stainless Steel L-Series 16710
R222 733
+ R1 253 for shipping
Rolex GMT-Master
1973 GMT-Master 1675 MK4 Ghost Pepsi Black Dial SS Oyster No Papers 40mm
R197 301
+ R2 766 for shipping
Popular
Rolex GMT-Master II
Pepsi Mk2 126710BLRO Oyster Full-Set 2023
R397 586
+ R10 616 for shipping
Promoted
Rolex GMT-Master II
White Gold GMT-Master II 40 Watch - Blue and Red Pepsi Bezel - Meteorite Dial - Oyster
R1 124 798
+ R1 825 for shipping
Popular
Rolex GMT-Master
Pepsi Ref. 16700 Edelstahl Jubilee-Band von 1991
R265 411
+ R5 308 for shipping
Rolex GMT-Master II
2016 GMT-Master II "Pepsi" 40mm 116719BLRO White Gold Black Dial
R570 734
+ R7 376 for shipping
Rolex GMT-Master
1969 MK 1 GMT-Master Pepsi egg shell patina
R356 712
Free shipping
Rolex GMT-Master II
16710 Pepsi P-Series
R212 329
+ R6 370 for shipping
Popular
Rolex GMT-Master II
Oyster Perpetual GMT-Master II "Pepsi" Ref. 126710BLRO LC100
R381 130
+ R4 225 for shipping
Promoted
Rolex GMT-Master II
Pepsi 126710BLRO Jubilee & Oyster included (PRICE FIRM)
R377 988
Plus shipping
Private Seller
Rolex GMT-Master II
II-2024-Full Set-LC100
R1 031 918
+ R7 410 for shipping
Rolex GMT-Master II
"Pepsi" Jubilee Ref. 126710BLRO 2021 B+P
R402 363
+ R4 013 for shipping
Rolex GMT-Master II
Date 16710 40mm Pepsi Black Dial Blue Red Bezel Steel Papers
R241 254
+ R1 617 for shipping
Rolex GMT-Master II
"Pepsi" Ref. 16710 Circa 2005
R230 491
+ R4 610 for shipping
Popular
Rolex GMT-Master
"Pepsi"
R212 034
+ R1 825 for shipping
Promoted
Rolex GMT-Master II
II-40mm Steel "Pepsi" Black Dial Oyster Bracelet (126710BLRO)
R442 544
+ R1 825 for shipping
Rolex GMT-Master II
NOS 2021 GMT-Master II 40mm 126755SARU Pepsi Rose Gold Sapphire Ruby
R2 198 465
+ R7 376 for shipping
Rolex GMT-Master
1968 Rolex GMT-Master 1675 Pepsi Original Dial Creamy Patina
R221 180
+ R1 752 for shipping
Rolex GMT-Master
'Pepsi' Ref.1675 Circa 1975 Matte Dial Faded Bezel Patina Dial Immaculate
R387 226
Free shipping
Rolex GMT-Master II
40mm 126719BLRO "Superman" White Gold 2022
R682 236
+ R1 825 for shipping
Rolex GMT-Master II
REF. 126710BLRO Pepsi
R375 971
+ R14 863 for shipping
Promoted
Rolex GMT-Master II
116719BLRO
R645 376
Plus shipping
Private Seller

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More information

Rolex GMT-Master
RARE 1959 Vintage Pepsi Stainless Steel 6542
R497 843
+ R2 747 for shipping
Rolex GMT-Master II
Pepsi
R533 800
+ R9 201 for shipping
Popular
Rolex GMT-Master II
"Pepsi" 126710BLRO
R382 192
+ R7 410 for shipping
Chrono24 Direct
Rolex GMT-Master II
ref. 16710 Black dial Pepsi W serial 1996
R201 712
+ R2 739 for shipping
Popular
Rolex GMT-Master II
126719BLRO - Meteorite Dial - NEW 2023
R1 008 562
+ R4 225 for shipping
Promoted
Rolex GMT-Master II
Pepsi - Full Set mit Original Verpackung und Garantiekarte
R403 403
Plus shipping
Private Seller
Rolex GMT-Master II
126710blro Pepsi _ Full Set From 03/2025 + Tag _ New
R520 205
+ R3 801 for shipping
Rolex GMT-Master II
Service 2022 Pepsi GMT-Master II Ref. 16710 Oyster
R198 555
+ R6 454 for shipping
Rolex GMT-Master II
Meteorite
R955 479
+ R8 493 for shipping
Rolex GMT-Master II
Like New 2022 126710BLRO GMT-Master II 40mm “Pepsi” on Oyster Bracelet
R359 290
+ R1 825 for shipping
Popular
Rolex GMT-Master II
Ref. 16710 Pepsi LC100 Traumzustand und Fullset
R337 390
+ R6 349 for shipping
Promoted
Rolex GMT-Master II
Set complet Full service Rolex mai 2025 garantie 2 ans
R679 452
Plus shipping
Private Seller
Rolex GMT-Master
'Pepsi' Ref.1675 Circa 1979 Matte Dial Faded Bezel Patina Dial
R405 665
Free shipping
Rolex GMT-Master
1984 Rolex 16750 GMT Master I SS Tritium Lume Pepsi Red-Blue Bezel CAL 3075 Post-Vintage
R208 124
+ R2 786 for shipping
Rolex GMT-Master II
NEW GMT-Master II Pepsi Meteorite White Gold 126719BLRO NEW
R992 035
+ R2 766 for shipping
Rolex GMT-Master II
PEPSI 126710BLRO Excellent Condition B&P
R379 795
+ R3 301 for shipping
Rolex GMT-Master
16750 SS Pepsi Bezel c. 1984
R191 769
+ R1 825 for shipping
Promoted
Rolex GMT-Master II
126710BLRO
R454 171
Plus shipping
Private Seller
Rolex GMT-Master II
Pepsi Blue White gold 2019
R711 301
+ R12 740 for shipping
Rolex GMT-Master II
Edelstahl Ref. 126710BLRO
R381 979
+ R4 013 for shipping
Rolex GMT-Master
Pepsi Rolex Official Service 2025 2-Year Warranty Full Set
R226 130
+ R10 616 for shipping
Rolex GMT-Master
16700 40mm Pepsi Red And Blue Stainless Steel
R202 740
+ R1 825 for shipping
Rolex GMT-Master II
PEPSI - LC100 - WIE NEU
R399 178
+ R5 308 for shipping
Promoted
Rolex GMT-Master
1675 del 1966 Pepsi
R350 342
Plus shipping
Private Seller
Rolex GMT-Master II
GMT-MasterII 126719BLRO
R653 436
Free shipping
Rolex GMT-Master II
Pepsi / Unworn Full Set / In Stock
R603 136
+ R2 102 for shipping
Rolex GMT-Master II
Pepsi Meteorite Dial 126719BLRO Full Set 2022
R994 739
+ R2 860 for shipping
Rolex GMT-Master
Pepsi
R197 209
+ R2 674 for shipping
Rolex GMT-Master II
16710 Tritium Pepsi bezel 1996’s
R224 007
+ R2 548 for shipping
Promoted
Rolex GMT-Master
French Foreign Legion "Gunfighter" "Pepsi" 1972 GMT Master
R567 008
Plus shipping
Private Seller

Rolex GMT-Master Pepsi: Icon With Two Time Zones

The Rolex GMT-Master with a red and blue "Pepsi" bezel is popular with collectors and investors. This striking tool watch has a second time zone and is one of the Swiss luxury watch manufacturer's most popular models.

Legendary Red and Blue GMT Watch

The story of the RolexGMT-Master began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. The signature Pepsi bezel in red and blue has been the defining feature of these Rolex watches since the very first model in 1954. However, the two-tone design is not merely for aesthetic purposes; the red half symbolizes the daytime, while its blue counterpart symbolizes nighttime.

Over the last several decades, Rolex has released an array of different Pepsi references, all of which have remained faithful to the basic design. Rolex fans flock to the GMT-Master Pepsi in appreciation of the subtle model upgrades that have been made over the years. However, as is typical of Rolex watches, high demand and limited supply mean that waiting lists for these models are growing endlessly. Don't be surprised if you have to wait several years to get your hands on one.

Needless to say, prices have risen considerably as a result of the huge popularity, and virtually all references have seen eye-popping value appreciation. Prices peaked in spring 2022, and have since fallen considerably for certain references. The white gold ref. 126719BLRO with a meteorite dial, for example, was selling for over 90,000 USD in spring 2022, whereas not even 18 months later, it was valued closer to 65,000 USD. Particularly popular models like the GMT-Master ref. 6542 and ref. 1670 have continued to rise in value, while the equally celebrated ref. 1675 has remained more or less stable over the long term.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Excellent prospects in terms of value appreciation

Prices at a Glance: Rolex GMT-Master Pepsi

Reference numberPrice (approx.)Caliber, features
126719BLRO65,000 USD3285, meteorite dial, white gold
654266,000 USD1036, Bakelite bezel
116719BLRO52,000 USD3186, ceramic bezel, white gold
126719BLRO45,000 USD3285, blue dial, white gold
1675024,000 USD3075, aluminum bezel
126710BLRO22,500 USD3285, ceramic bezel
167526,000 USD1565 or 1575, aluminum bezel
1671017,000 USD3085, aluminum bezel
1671017,000 USD3185 or 3186, sapphire crystal
1670013,000 USD3175, aluminum bezel

How much does a Rolex GMT-Master Pepsi cost?

At the time of writing in August 2023, the most affordable entry point into the world of Rolex GMT-Masters with Pepsi bezels was approximately 13,000 USD. This amount will get you a vintage reference 16700 with an aluminum bezel. The ref. 16710 was the first GMT-Master model to be fitted with a scratch-resistant sapphire crystal, replacing the acrylic glass that was used in previous models. Expect to spend around 17,000 USD for a copy in new condition.

The GMT-Master ref. 16750 was brought to market in 1981 and was the first model to have a stop-seconds mechanism and a quickset function for the date. Although this reference cost approximately 28,000 USD in August 2022, you can expect to pay closer to 24,000 USD for a well-maintained copy one year later.

The ref. 1675 was part of the Rolex catalog for over 20 years and is now one of the most sought-after Pepsi models. Depending on the condition, prices for this reference come in at around 26,000 USD – around 5,000 USD more than in August 2022.

The bezel inlays on the earlier ref. 6542 models were made of Bakelite, a synthetic plastic, which the manufacturer quickly swapped for aluminum. Plan to spend about 66,000 USD for a ref. 6542 in good condition. This reference has been on an upward trend, rising from 38,000 USD in August 2022.

GMT-Master II – Sapphire Crystal, Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, can display three time zones at once. In addition, Rolex provided this watch with a larger crown guard and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 17,000 USD.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is also available as a "Coke" model or with a solid black bezel. Rolex made the switch from tritium to Super-LumiNova for the luminous material in models produced from around 1998 onwards. Pre-owned Coke models change hands for around 13,500 USD.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex released a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719BLRO. Unlike its predecessors, this model is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a "maxi dial" with enlarged, glow-in-the-dark indices. The caliber 3186 with a Parachrom hairspring ticks away inside this watch. New, one of these watches costs about 52,000 USD, which is a loss of around 4,000 USD compared to its value one year ago in August 2022. Looking back to 2020, however, this reference "only" cost 36,000 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in Rolex's proprietary Oystersteel stainless steel.

This edition is in high demand. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. This scarcity has caused prices for this model on the secondary market to skyrocket: We are now seeing listings that are more than triple the original retail price. When it was released, the ref. 126710BLRO had an official list price of 9,500 USD. As of spring 2023, a mint-condition timepiece will set you back some 22,000 USD, around 4,000 USD less than 12 months beforehand. Rolex currently demands around 10,700 USD for this GMT-Master model.

The Latest GMT-Master II Pepsi Models

Rolex unveiled two new GMT-Master models featuring a red and blue Cerachrom bezel in 2019. Both timepieces are powered by the caliber 3285, made of white gold, and can be found under the reference 126719BLRO. The version with a blue dial costs around 45,000 USD in mint condition; its value has fallen by almost 20,000 USD since August 2022, and is thus on par with market prices upon its release in 2019.

The second model is technically identical, but you will instantly recognize its bright meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet. Listings on Chrono24 for this galactic timepiece in mint condition are priced up to 65,000 USD, meaning it has also depreciated by close to 20,000 USD in 12 months.